Server-Side Ad Stitching Finds a Home in Live and Catch-Up

Server-Side Ad Stitching Finds a Home in Live and Catch-Up

Server-Side Ad Stitching in Live and Catch-Up

RELEASE DATE
31-Jan-2020
REGION
North America
Research Code: 9849-00-97-00-00
SKU: IT04040-GL-MR_24086

$1,500.00

Special Price $1,125.00 save 25 %

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SKU
IT04040-GL-MR_24086

$1,500.00

$1,125.00 save 25 %

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Description

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition to native apps brings tools for platform normalization. This enables publishers to deliver VOD client-side ads very effectively. Even with these improvements, client SDKs don’t deliver a live broadcast experience for live or catch-up TV.

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Related Research
Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition to native apps brings tools for platform normalization. This enables publishers to deliver VOD client-side ads very effectively. Even with these improvements, client SDKs don’t deliver a live broadcast experience for live or catch-up TV.
More Information
No Index No
Podcast No
Author Dan Rayburn
Industries Information Technology
WIP Number 9849-00-97-00-00
Is Prebook No
GPS Codes 9523-D1,9705-C1,9A3C-D1,9A3D-D1,9849-70