Description

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition to native apps brings tools for platform normalization. This enables publishers to deliver VOD client-side ads very effectively. Even with these improvements, client SDKs don’t deliver a live broadcast experience for live or catch-up TV.