Search results for: 'education tech market'

Awareness of NAMA solutions has increased significantly in South Korea due to the rise of highly sophisticated and combined attacks that employ several hacking techniques. BFSI and government were the key verticals under attack; hence, NAMA adoption was mainly seen in these two verticals. In addition, SMBs have also witnessed some attacks, due to w...

The Greater China NAMA solution market was dominated by China, followed by Hong Kong and Taiwan and on-premises NAMA solution remained the preferred deployment option in the region. Evolving profit-driven targeted attacks and rapidly transforming advanced threats in the region drive the need to look into stronger detection and protection capabiliti...

India is continuing on its journey of digital transformation with the rapid adoption of cloud, eGovernance initiatives and digital wallets. With increased use of digital platforms, enterprises are prone to higher incidents of cyber related risks. Indian businesses are increasingly adopting cybersecurity measures to curb these threats; however, a lo...

Frost & Sullivan defines embedded payments as the seamless integration of payment processing capabilities into non-financial service platforms. The embedded payments industry comprises applications and software that enable businesses to offer payment acceptance in their digital stores. There has been a noticeable increase in the number of business...

After experiencing a significant post-Covid slump, the webinars and virtual events market returned to moderate growth in 2024. Growing at 4.8 percent over the previous year, revenue in 2024 is estimated to reach $1.45 billion. As in-person event attendance surged to its highest level in more than four years, event vendors have realigned their sol...

Cloud communications empower customer organizations to accelerate their digital transformation efforts. IT decision makers (ITDMs) rank boosting team collaboration, improving the customer experience, and enhancing resiliency and business continuity as the top three UCC technology investment drivers. Mature applications in the business communication...

This strategic insight provides a comprehensive overview of the evolving US mobile device trade-in and protection market, with a focus on critical trends in reverse logistics and the underlying economics of trade-in programs. As the market matures, trade-in initiatives are increasingly recognized not only for driving customer acquisition and return...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

Zero trust architecture (ZTA) is rapidly gaining traction as organizations face growing cybersecurity threats, the rise of remote work, and the shift to cloud-first strategies. Unlike traditional security models, ZTA operates on the principle of "never trust, always verify," requiring continuous verification of every user and device before granting...