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Frost & Sullivan’s Top 10 Growth Opportunities Across the Global IoT Market, 2026, are based on insights gathered from regional research teams. Contributions from research analysts draw on the Frost & Sullivan knowledge base, supported by both primary and secondary research.The report identifies the top 10 IoT growth opportunities for 2026, analyzi...

This edition of IT, Computing and Communications (ITCC) Technology Opportunity Engine (TOE) captures developments related to Social Media Analytics And Engagement, Human Capital Management, Artificial Intelligence, Robotic Process Automation, Cloud Computing, Machine Learning, Analytics, and Generative AI.ITCC TOE’s mission is to investigate emerg...

Frost & Sullivan’s 2023 IT decision-maker (ITDM) survey was conducted to gain insights on the following end-user organizations’ priorities: • Current communications and collaboration technology adoption rates and future adoption plans • Demand for private branch exchange (PBX) and cloud/mobile PBX functionality • Evolution of enterprise tele...

Today s business communications market is marked by a pronounced shift toward more collaborative user experiences. Collaboration tools, such as video meetings and group chat, content sharing, and whiteboarding are used extensively, often replacing voice-only calls, across organizations, verticals, and job roles. Collaboration tool adoption has been...

2021 marked the beginning of the revival of meeting rooms and office spaces. As businesses prepare for the return to office, meeting rooms have seen growing technology investments to support hybrid work. Despite the headwinds from the impact of supply chain issues and component shortages which have triggered uneven sales cycles throughout 2021, the...

Frost & Sullivan defines programmable communications as any service or solution that enables developers to programmatically embed voice, video, chat, and messaging services within their business or consumer applications, business process or workflow automations. Through application programming interfaces (APIs), programmable communications expose c...

5G network APIs are emerging as a powerful enabler of monetization in the era of programmable networks, especially as standalone (SA) 5G cores become more widespread. For the first time in years, APIs offer telecom operators a viable platform to unlock application innovation, enabling new services that can dynamically tap into network capabilities ...

This study provides an in-depth analysis of the global contact center and office headset market. The types of headsets covered in this research service are as follows: monaural, binaural, over the head, over the ear, convertible, omni-directional, noise-canceling, cordless, wireless, and PC. The study offers global forecasts by unit shipment and re...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...