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Public safety solution providers must proactively seek Growth Opportunities as they negotiate the challenges of transformational growth in today’s rapidly evolving United States public safety sector. This journey is loaded with challenges, including a higher chance of failure due to the magnitude of transformation and the requirement for organizati...

Next Generation 911 (NG911) represents an industry transformation that proactively enhances public safety by acknowledging and catering to the rapidly evolving demands, products, lifestyles, and technologies of citizens. In contrast to the legacy voice-centric enhanced 9-1-1 (E9-1-1) network, NG911 supports a more diverse set of Internet Protocol (...

Next Generation 911 (NG911) represents an industry transformation that proactively enhances public safety by acknowledging and catering to the rapidly evolving demands, products, lifestyles, and technologies of citizens. In contrast to the legacy voice-centric enhanced 911 (E911) network, NG911 supports a more diverse set of internet protocol (IP)-...

The Future of the United States explores the transformative trends shaping national competitiveness, economic resilience, and technological leadership through 2035. US energy policy is reinforcing fossil fuel expansion while navigating the growth of renewables, addressing increasing electricity demand from AI-intensive industries, and modernizing t...

Quantum computing has entered a critical transition phase, moving from R&D experimentation toward early commercialization. This report examines what this supercritical period means for the global quantum computing landscape between 2025 and 2030 and the implications for enabling technological development across hardware, software, and cloud deploym...

Fifth-generation (5G) technology represents a fundamental shift in communication network architectures and accelerates revenue potential through innovative services that 5G-enabled smartphones, tablets, laptops, and Internet of Things (IoT) devices facilitate. This breakthrough technology delivers a potent combination of network capabilities and fl...

Advanced robotics and autonomous systems (RAS) are rapidly transforming industrial operations by integrating adaptability, intelligence, and precision into core processes across various sectors, including healthcare, manufacturing, automotive, and agriculture. Continuous advancements in hardware and AI-based decision-making are reshaping the capabi...

Zero trust architecture (ZTA) is rapidly gaining traction as organizations face growing cybersecurity threats, the rise of remote work, and the shift to cloud-first strategies. Unlike traditional security models, ZTA operates on the principle of "never trust, always verify," requiring continuous verification of every user and device before granting...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...