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Brazil, one of the most influential countries in Latin America, witnessed a period of strong economic growth and social progress between 2003 and 2014. This positioned the country as a regional leader on several fronts. The 2014-2016 recession resulted in a downturn in economic activity, and as the country continued to recover the COVID-19 pandem...

This edition of IT, Computing and Communications (ITCC) Technology Opportunity Engine (TOE) captures developments related to Social Media Analytics And Engagement, Human Capital Management, Artificial Intelligence, Robotic Process Automation, Cloud Computing, Machine Learning, Analytics, and Generative AI.ITCC TOE’s mission is to investigate emerg...

After experiencing a significant post-Covid slump, the webinars and virtual events market returned to moderate growth in 2024. Growing at 4.8 percent over the previous year, revenue in 2024 is estimated to reach $1.45 billion. As in-person event attendance surged to its highest level in more than four years, event vendors have realigned their sol...

This strategic insight provides a comprehensive overview of the evolving US mobile device trade-in and protection market, with a focus on critical trends in reverse logistics and the underlying economics of trade-in programs. As the market matures, trade-in initiatives are increasingly recognized not only for driving customer acquisition and return...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

This Frost & Sullivan research service analyzes the Brazilian information and communications technology (ICT) services market, providing market sizing and forecasts by service, in terms of revenue. In this study, Frost & Sullivan presents an in-depth analysis of the following markets: fixed telephony, data communications, fixed broadband, pay TV, m...

2021 marked the beginning of the revival of meeting rooms and office spaces. As businesses prepare for the return to office, meeting rooms have seen growing technology investments to support hybrid work. Despite the headwinds from the impact of supply chain issues and component shortages which have triggered uneven sales cycles throughout 2021, the...

The global professional headsets market was estimated to be $2.11 billion in 2022, decreasing by 6.7 percent over 2021. The market was impacted by subdued macroeconomic conditions and in general reduced spending by enterprises. The chip and component shortage that prevailed in 2021, was settled by H1 2022, as most headsets supply was back to pre-p...

For technology companies looking to expand their presence in the Latin America-Caribbean region, Colombia makes a compelling case. Before the 2020 pandemic, the country’s economy had been enjoying consistent growth rate of nearly 4% for over 50 years. Since then, continuous inflows of foreign direct investment have buoyed job creation and economi...