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This research covers the global marketing process optimization solutions market. Frost & Sullivan defines the MPOS market as a value chain of product suites that offer marketing departments the ability to execute marketing functions including: planning, creation of print and digital marketing collateral, campaign and workflow management, benchmarki...

12 Jul 2019  |  North America  |  Market Research

Global Content Management Solutions Market for the Media Industry, Forecast to 2024

In a Fragmented Market, Home-grown Solutions Restrict Revenue Growth and North America Remains the Primary Focus for Market Expansion

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Key Issues Addressed

Consumption of news and entertainment has evolved; consumers want access to information anytime, anywhere, and across devices. This is driving the adoption of CMS to deliver content across form factors. The need for this shift in media consumption habits is the result of changing expectations of consumers who are demanding news and media platforms ...

IPTV is becoming a mature pay TV technology now with wide-scale deployment in the Asia-Pacific region. IPTV has been most successful in markets with significant fiber deployment. Due to the difficulty of providing interactive services with traditional pay TV technologies, some cable TV operators in mature markets are exploring options to migrate to...

A Marketing Automation Solution (MAS) is a tool that automates marketing and sales activities to drive revenue growth and empowers organizations to make data-driven decisions. It includes Content Marketing Enablement, Lead Management, Sales Enablement, and Marketing Analytics and Measurement. The MAS market in India is at a nascent stage; awareness...

05 Aug 2015  |  Global  |  Market Research

Analysis of the Global Metadata Management Solutions Market

Global Market Set to Double by 2020

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Abstract: Rising broadband penetration, the connected devices boom, and the proliferation of TV apps and Over-the-top (OTT) platforms drove the need for metadata management solutions in 2014. Metadata solutions are the foundation for delivering engaging viewer experiences through advances in search, discovery, personalisation, and recommendation. T...

25 Jan 2016  |  Global  |  Market Research

Global Digital Asset Management (DAM) Market, Forecast to 2022

High Growth and Deeply Fragmented Market at Critical Cross Roads, APAC to be Fastest Growing Market for Enterprise Content Management (ECM) and Media & Entertainment M&E Use Cases for DAM

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This study is an analysis of the global digital asset management market. The market is expected to have a very high growth potential but not as a stand-alone solution. These solutions will be integrated into other complementary ecosystems that will help push demand to new levels. This study discusses two segments—Enterprise Content Management (ECM)...

16 Apr 2020  |  Global  |  Market Research

Post-pandemic Growth Opportunity Analysis of the Marketing Automation Solutions Market

Assessing Growth Opportunities and Growth Pipelines in Light of the COVID-19 Pandemic

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Marketing automation solutions (MAS) constitute the following four functions: campaign management, sales enablement, lead management, and data and analytics. MAS differentiate from marketing process automation solutions, customer relationship management, digital asset management, and email marketing software. MAS serve the small- and medium-sized b...

The World Marketing Process Optimization Solutions (MPOS) market is a rapidly expanding space. MPOS is a value chain of product suites that offer organizations the ability to execute marketing functions including planning, print and digital media creation, resource budgeting, archiving marketing content and digital media, distribution, workflow man...

This research analyzes the world dynamic publishing solutions market. Frost & Sullivan defines dynamic publishing as a value chain of software products that enable the creation, repurposing and publication, and delivery of content across a variety of medium. In this study Frost & Sullivan has evaluated the current state of the world dynamic publish...