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Increasing Enterprise Digital Marketing Initiatives Drive Growth at a CAGR of 25% by 2020
09-Dec-2014
South Asia, Middle East & North Africa
Market Research
P82F-01-00-00-00
EM00067-SA-MR_02135
A Marketing Automation Solution (MAS) is a tool that automates marketing and sales activities to drive revenue growth and empowers organizations to make data-driven decisions. It includes Content Marketing Enablement, Lead Management, Sales Enablement, and Marketing Analytics and Measurement. The MAS market in India is at a nascent stage; awareness levels are low. Hence, end users are apprehensive about making the shift from using manual modes of digital marketing to automated modes. This report also covers the drivers and restraints for the growth of the MAS market in India. It consists of 7-year forecast of revenue for the total market and various end-user segment breakdowns, such as B2B, B2C, Enterprise, and SMBs. It also details the pricing and unit forecasts and trends. A detailed questionnaire was developed to understand the awareness levels, the rate of adoption, and the trends that currently exist in the region for MAS as a tool. 200 top-level executives from various verticals responded, and a combined analysis of end-user and vendor-side perspectives is provided in this study to render a holistic view of the MAS market in India.
Executive Summary
Executive Summary (continued)
Market Engineering Measurements
Executive Summary—CEO’s Perspective
Market Overview—Marketing Automation
Market Overview—Marketing Automation Definition
Market Overview—Marketing Automation Definition (continued)
Market Overview—Marketing Automation Definition (continued)
Market Overview—Definitions
Market Overview—End-user Vertical Definitions
Marketing Automation Workflow
Marketing Automation Workflow (continued)
Marketing Automation Workflow (continued)
Market Overview—Key Questions This Study Will Answer
Ecosystem—Marketing Automation Solutions
Distribution Channel Discussion
Distribution Channel Discussion (continued)
Drivers—Impact and Duration
Drivers—Impact and Duration (continued)
Drivers Explained
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Restraints—Impact and Duration
Restraints Explained
Restraints Explained (continued)
Restraints Explained (continued)
Restraints Explained (continued)
Restraints Explained (continued)
Forecast Assumptions
Total MAS Market—Revenue Forecast
Total MAS Market—Revenue Forecast Discussion
Total MAS Market—Revenue Forecast for Small Medium Business Segment
Total MAS Market—Revenue Forecast Discussion for Small Medium Business Segment
Total MAS Market—Revenue Forecast for Enterprise Segment
Total MAS Market—Revenue Forecast Discussion for Enterprise Segment
Total MAS Market—Revenue Forecast for B2B Segment
Total MAS Market—Revenue Forecast Discussion for B2B Segment
MAS Market India—Revenue Forecast for B2C Segment
MAS Market India—Revenue Forecast Discussion for B2C Segment
Comparison of Growth Trends—Global vs. India
Comparison of Growth Trends Discussion—Global vs. India
Total MAS Market—Pricing and Units Forecast
Total MAS Market—Pricing and Units Discussion
Pricing Trends Discussion (continued)
Competitive Analysis—Market Share
Competitive Environment
Competitive Landscape
Competitive Factors and Assessment
Competitive Factors and Assessment (continued)
Total MAS Market—Competitor Overview
Products Overview—Comparison of Vendors and Product Features, 2014
Product Differentiators
End-user Survey Methodology
MAS End-User SurveyKey Questions That This Analysis Will Answer
Percentage Split of Respondents by Vertical
MAS Usage Percentage Split By Industry Verticals
Digital Marketing Spends Split by Percentage
Digital Marketing Spends Split by Vertical
Change in Digital Marketing Budget for the Next 3 years
Increase in Digital Marketing Spend—Split by Vertical, India, 2014
Increase in Digital Marketing Trends, India
Channels Used for Digital Marketing
Channels Used for Digital Marketing—Vertical-wise Trends
Channels Used for Digital Marketing—Vertical-wise Trends (continued)
Channels Used for Digital Marketing—Vertical-wise Trends (continued)
Source of MAS for End-User
Subscription Details for MAS Users
MAS Usage Trends in India
Usage of MAS Applications
End-user Split by Usage of MAS Application and Vertical
Benefits Offered by MAS
Benefits of MAS—Vertical-wise Perception
Technology and Market Trends
Technology and Market Trends (continued)
The Last Word—Predictions
The Last Word—Recommendations
Legal Disclaimer
Market Engineering Methodology
Market Engineering Measurements
Partial List of Companies Interviewed
Learn More—Next Steps
Speak directly with our analytics experts for tailored recommendations.
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| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Vidya Subramanian Nath |
| Industries | Entertainment and Media |
| WIP Number | P82F-01-00-00-00 |
| Is Prebook | No |
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