Marketing Automation Solutions MarketIndia

Increasing Enterprise Digital Marketing Initiatives Drive Growth at a CAGR of 25% by 2020

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A Marketing Automation Solution (MAS) is a tool that automates marketing and sales activities to drive revenue growth and empowers organizations to make data-driven decisions. It includes Content Marketing Enablement, Lead Management, Sales Enablement, and Marketing Analytics and Measurement. The MAS market in India is at a nascent stage; awareness levels are low. Hence, end users are apprehensive about making the shift from using manual modes of digital marketing to automated modes. This report also covers the drivers and restraints for the growth of the MAS market in India. It consists of 7-year forecast of revenue for the total market and various end-user segment breakdowns, such as B2B, B2C, Enterprise, and SMBs. It also details the pricing and unit forecasts and trends. A detailed questionnaire was developed to understand the awareness levels, the rate of adoption, and the trends that currently exist in the region for MAS as a tool. 200 top-level executives from various verticals responded, and a combined analysis of end-user and vendor-side perspectives is provided in this study to render a holistic view of the MAS market in India.

Table of Contents

Executive SummaryExecutive SummaryExecutive Summary (continued)Market Engineering MeasurementsExecutive Summary—CEO’s PerspectiveMarket OverviewMarket Overview—Marketing AutomationMarket Overview—Marketing Automation DefinitionMarket Overview—Marketing Automation Definition (continued)Market Overview—Marketing Automation Definition (continued)Market Overview—DefinitionsMarket Overview—End-user Vertical DefinitionsMarketing Automation WorkflowMarketing Automation Workflow (continued)Marketing Automation Workflow (continued)Market Overview—Key Questions This Study Will Answer Ecosystem and Distribution Channel DiscussionEcosystem—Marketing Automation SolutionsDistribution Channel DiscussionDistribution Channel Discussion (continued)External Challenges: Drivers and Restraints—Total MAS MarketDrivers—Impact and DurationDrivers—Impact and Duration (continued)Drivers ExplainedDrivers Explained (continued)Drivers Explained (continued)Drivers Explained (continued)Drivers Explained (continued)Drivers Explained (continued)Restraints—Impact and DurationRestraints ExplainedRestraints Explained (continued)Restraints Explained (continued)Restraints Explained (continued)Restraints Explained (continued)Forecasts and Trends— Total MAS MarketForecast AssumptionsTotal MAS Market—Revenue ForecastTotal MAS Market—Revenue Forecast DiscussionTotal MAS Market—Revenue Forecast for Small Medium Business SegmentTotal MAS Market—Revenue Forecast Discussion for Small Medium Business Segment Total MAS Market—Revenue Forecast for Enterprise SegmentTotal MAS Market—Revenue Forecast Discussion for Enterprise SegmentTotal MAS Market—Revenue Forecast for B2B SegmentTotal MAS Market—Revenue Forecast Discussion for B2B SegmentMAS Market India—Revenue Forecast for B2C SegmentMAS Market India—Revenue Forecast Discussion for B2C SegmentComparison of Growth Trends—Global vs. IndiaComparison of Growth Trends Discussion—Global vs. IndiaTotal MAS Market—Pricing and Units ForecastTotal MAS Market—Pricing and Units DiscussionPricing Trends Discussion (continued)Market Share and Competitive Analysis—Total MAS MarketCompetitive Analysis—Market ShareCompetitive EnvironmentCompetitive LandscapeCompetitive Factors and AssessmentCompetitive Factors and Assessment (continued)Total MAS Market—Competitor OverviewProduct AnalysisProducts Overview—Comparison of Vendors and Product Features, 2014Product DifferentiatorsDemand-side AnalysisEnd-user Survey MethodologyMAS End-User SurveyKey Questions That This Analysis Will AnswerPercentage Split of Respondents by VerticalMAS Usage Percentage Split By Industry VerticalsDigital Marketing Spends Split by PercentageDigital Marketing Spends Split by VerticalChange in Digital Marketing Budget for the Next 3 yearsIncrease in Digital Marketing Spend—Split by Vertical, India, 2014Increase in Digital Marketing Trends, IndiaChannels Used for Digital MarketingChannels Used for Digital Marketing—Vertical-wise TrendsChannels Used for Digital Marketing—Vertical-wise Trends (continued)Channels Used for Digital Marketing—Vertical-wise Trends (continued)Source of MAS for End-UserSubscription Details for MAS UsersMAS Usage Trends in IndiaUsage of MAS ApplicationsEnd-user Split by Usage of MAS Application and VerticalBenefits Offered by MASBenefits of MAS—Vertical-wise PerceptionTechnology and Market TrendsTechnology and Market TrendsTechnology and Market Trends (continued)The Last WordThe Last Word—PredictionsThe Last Word—RecommendationsLegal DisclaimerAppendixMarket Engineering MethodologyMarket Engineering MeasurementsPartial List of Companies InterviewedLearn More—Next Steps




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