Marketing Automation Solutions MarketIndia

Marketing Automation Solutions MarketIndia

Increasing Enterprise Digital Marketing Initiatives Drive Growth at a CAGR of 25% by 2020

RELEASE DATE
09-Dec-2014
REGION
South Asia, Middle East & North Africa
Research Code: P82F-01-00-00-00
SKU: EM00067-SA-MR_02135

$4,950.00

Special Price $3,712.50 save 25 %

In stock
SKU
EM00067-SA-MR_02135

$4,950.00

$3,712.50 save 25 %

DownloadLink

Pay by invoice

ENQUIRE NOW

Description

A Marketing Automation Solution (MAS) is a tool that automates marketing and sales activities to drive revenue growth and empowers organizations to make data-driven decisions. It includes Content Marketing Enablement, Lead Management, Sales Enablement, and Marketing Analytics and Measurement. The MAS market in India is at a nascent stage; awareness levels are low. Hence, end users are apprehensive about making the shift from using manual modes of digital marketing to automated modes. This report also covers the drivers and restraints for the growth of the MAS market in India. It consists of 7-year forecast of revenue for the total market and various end-user segment breakdowns, such as B2B, B2C, Enterprise, and SMBs. It also details the pricing and unit forecasts and trends. A detailed questionnaire was developed to understand the awareness levels, the rate of adoption, and the trends that currently exist in the region for MAS as a tool. 200 top-level executives from various verticals responded, and a combined analysis of end-user and vendor-side perspectives is provided in this study to render a holistic view of the MAS market in India.

Table of Contents

Executive Summary

Executive Summary (continued)

Market Engineering Measurements

Executive Summary—CEO’s Perspective

Market Overview—Marketing Automation

Market Overview—Marketing Automation Definition

Market Overview—Marketing Automation Definition (continued)

Market Overview—Marketing Automation Definition (continued)

Market Overview—Definitions

Market Overview—End-user Vertical Definitions

Marketing Automation Workflow

Marketing Automation Workflow (continued)

Marketing Automation Workflow (continued)

Market Overview—Key Questions This Study Will Answer

Ecosystem—Marketing Automation Solutions

Distribution Channel Discussion

Distribution Channel Discussion (continued)

Drivers—Impact and Duration

Drivers—Impact and Duration (continued)

Drivers Explained

Drivers Explained (continued)

Drivers Explained (continued)

Drivers Explained (continued)

Drivers Explained (continued)

Drivers Explained (continued)

Restraints—Impact and Duration

Restraints Explained

Restraints Explained (continued)

Restraints Explained (continued)

Restraints Explained (continued)

Restraints Explained (continued)

Forecast Assumptions

Total MAS Market—Revenue Forecast

Total MAS Market—Revenue Forecast Discussion

Total MAS Market—Revenue Forecast for Small Medium Business Segment

Total MAS Market—Revenue Forecast Discussion for Small Medium Business Segment

Total MAS Market—Revenue Forecast for Enterprise Segment

Total MAS Market—Revenue Forecast Discussion for Enterprise Segment

Total MAS Market—Revenue Forecast for B2B Segment

Total MAS Market—Revenue Forecast Discussion for B2B Segment

MAS Market India—Revenue Forecast for B2C Segment

MAS Market India—Revenue Forecast Discussion for B2C Segment

Comparison of Growth Trends—Global vs. India

Comparison of Growth Trends Discussion—Global vs. India

Total MAS Market—Pricing and Units Forecast

Total MAS Market—Pricing and Units Discussion

Pricing Trends Discussion (continued)

Competitive Analysis—Market Share

Competitive Environment

Competitive Landscape

Competitive Factors and Assessment

Competitive Factors and Assessment (continued)

Total MAS Market—Competitor Overview

Products Overview—Comparison of Vendors and Product Features, 2014

Product Differentiators

End-user Survey Methodology

MAS End-User SurveyKey Questions That This Analysis Will Answer

Percentage Split of Respondents by Vertical

MAS Usage Percentage Split By Industry Verticals

Digital Marketing Spends Split by Percentage

Digital Marketing Spends Split by Vertical

Change in Digital Marketing Budget for the Next 3 years

Increase in Digital Marketing Spend—Split by Vertical, India, 2014

Increase in Digital Marketing Trends, India

Channels Used for Digital Marketing

Channels Used for Digital Marketing—Vertical-wise Trends

Channels Used for Digital Marketing—Vertical-wise Trends (continued)

Channels Used for Digital Marketing—Vertical-wise Trends (continued)

Source of MAS for End-User

Subscription Details for MAS Users

MAS Usage Trends in India

Usage of MAS Applications

End-user Split by Usage of MAS Application and Vertical

Benefits Offered by MAS

Benefits of MAS—Vertical-wise Perception

Technology and Market Trends

Technology and Market Trends (continued)

The Last Word—Predictions

The Last Word—Recommendations

Legal Disclaimer

Market Engineering Methodology

Market Engineering Measurements

Partial List of Companies Interviewed

Learn More—Next Steps

Related Research
A Marketing Automation Solution (MAS) is a tool that automates marketing and sales activities to drive revenue growth and empowers organizations to make data-driven decisions. It includes Content Marketing Enablement, Lead Management, Sales Enablement, and Marketing Analytics and Measurement. The MAS market in India is at a nascent stage; awareness levels are low. Hence, end users are apprehensive about making the shift from using manual modes of digital marketing to automated modes. This report also covers the drivers and restraints for the growth of the MAS market in India. It consists of 7-year forecast of revenue for the total market and various end-user segment breakdowns, such as B2B, B2C, Enterprise, and SMBs. It also details the pricing and unit forecasts and trends. A detailed questionnaire was developed to understand the awareness levels, the rate of adoption, and the trends that currently exist in the region for MAS as a tool. 200 top-level executives from various verticals responded, and a combined analysis of end-user and vendor-side perspectives is provided in this study to render a holistic view of the MAS market in India.
More Information
No Index No
Podcast No
Author Vidya Subramanian Nath
Industries Entertainment and Media
WIP Number P82F-01-00-00-00
Is Prebook No