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A Marketing Automation Solution (MAS) is a tool that automates marketing and sales activities to drive revenue growth and empowers organizations to make data-driven decisions. It includes Content Marketing Enablement, Lead Management, Sales Enablement, and Marketing Analytics and Measurement. The MAS market in India is at a nascent stage; awareness levels are low. Hence, end users are apprehensive about making the shift from using manual modes of digital marketing to automated modes. This report also covers the drivers and restraints for the growth of the MAS market in India. It consists of 7-year forecast of revenue for the total market and various end-user segment breakdowns, such as B2B, B2C, Enterprise, and SMBs. It also details the pricing and unit forecasts and trends. A detailed questionnaire was developed to understand the awareness levels, the rate of adoption, and the trends that currently exist in the region for MAS as a tool. 200 top-level executives from various verticals responded, and a combined analysis of end-user and vendor-side perspectives is provided in this study to render a holistic view of the MAS market in India.
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