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The Frost Radar on account-based marketing (ABM) platforms analyzes providers that offer technology platforms, tools, and services created to streamline and optimize the execution of ABM strategies. ABM is a strategic approach in which a business targets its marketing efforts on a specific set of high-value accounts through personalized engagement...

This study analyzes the software-based pay TV conditional access system market, including the vendors within the industry, the partnerships that help business get done, and the growing global impact of IPTV and software-based pay TV conditional access solutions. As increasingly more consumers purchase televisions and broadcast services worldwide, a...

14 May 2021  |  Global  |  Market Research

The COVID-19 Pandemic has Compelled a Shift to Cloud-based Video Workflows for Remote Production and Distribution

The Media and Entertainment (M&E) Video Transcoding Market is Seeing More Opportunity for Virtual Solutions

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This Frost & Sullivan study analyzes the global media and entertainment (M&E) video transcoding market (the base year is 2020). Video transcoders are used to convert content from a single input source to a wide array of output formats, definitions, resolutions, and file or live formats. This enables video to be delivered to diverse networked and ha...

Frost & Sullivan’s global team of analysts and consultants continuously researches a wide range of industries across the globe. The primary and secondary analysis span the entire value chain, identifying organizations that consistently develop new growth strategies based on a visionary understanding of the future and a proven ability to address eme...

01 Apr 2015  |  Global  |  Market Research

Global Marketing Automation Software Market

Marketing Automation Evolves into a True Cross-Channel Marketing Suite

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The global marketing automation market continues to show phenomenal growth. This study discusses two end-user segments: small and medium-sized businesses (SMB) and large enterprises. The regional forecast spans North America, Latin America, Europe, the Middle East and Africa, and Asia-Pacific. Market drivers and restraints are ranked and explained....

This research covers the global marketing process optimization solutions market. Frost & Sullivan defines the MPOS market as a value chain of product suites that offer marketing departments the ability to execute marketing functions including: planning, creation of print and digital marketing collateral, campaign and workflow management, benchmarki...

The metaverse as a concept can be complex to understand. Frost & Sullivan categorizes the metaverse as an interconnected network of persistent 3D worlds and simulations where end users, represented by virtual avatars, are enabled with a sense of social presence and spatial awareness and participate in an extensive virtual economy. This study dis...

18 Sep 2018  |  North America  |  Market Research

Global Routers, Switchers, and Master Controls Market, Forecast to 2023

Market Consolidation and Convergence of Product Offerings Drive Market Growth

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Key Issues Addressed Key Benefits

This study on the routers, switchers, and master controls market covers software and hardware point solutions as well as comprehensive, large-scale value based applications that support the video production and broadcasting needs of consumers. The global market generated $656.6 million in 2017, and is expected to grow at a compound annual growth ra...

Frost & Sullivan defines an online video platform (OVP) as a fee-based software-as-a-service (SaaS) video solution that enables video content owners ingest, transcode, store, manage, protect, publish, syndicate, track and monetize online video. OVPs provide a one-stop shop for video conversion to any online video format and deliver those video file...