Marketing Automation Evolves into a True Cross-Channel Marketing Suite
01-Apr-2015
Global
Market Research
NED1-01-00-00-00
EM00055-GL-MR_02050
The global marketing automation market continues to show phenomenal growth. This study discusses two end-user segments: small and medium-sized businesses (SMB) and large enterprises. The regional forecast spans North America, Latin America, Europe, the Middle East and Africa, and Asia-Pacific. Market drivers and restraints are ranked and explained. The report also provides global and regional revenue forecasts, vertical analyses, and competitive landscape. It outlines current distribution channels and market demand. The base year is 2014 and the study period extends from 2014 to 2020.The study also covers technology and general market trends along with the predictions and recommendations for industry growth.
Key Findings
Key Findings (continued)
Key Findings (continued)
Executive Summary—Market Engineering Measurements
Executive Summary—Market Engineering Measurements (continued)
Executive Summary—CEO’s Perspective
Marketing Automation Terminology
Marketing Automation—Definition
Marketing Automation Solutions—Definitions
Marketing Automation Solutions—Definitions (continued)
Marketing Automation Solutions—Definitions (continued)
Market Overview—Definitions
Market Overview—Definitions (continued)
Market Overview—Definitions (continued)
Market Overview—Regions Covered
Market Overview—Definitions of Industry Verticals
A Closer Look at Trends in Product Innovation in 2014
A Closer Look at Trends in Product Innovation in 2014 (continued)
Market Overview—Key Questions This Study Will Answer
Drivers—Impact and Duration
Drivers Explained
Drivers Explained (continued)
Restraints—Impact and Duration
Restraints Explained
Restraints Explained (continued)
Restraints Explained (continued)
Forecast Assumptions
Total MAS Market—Revenue Forecast
Revenue Forecast Discussion
Revenue Forecast Discussion (continued)
Total MAS Market—Percent Revenue Forecast by Region
Total MAS Market—Revenue Forecast by Region
NALA Revenue Forecast Discussion
NALA Revenue Forecast Discussion (continued)
EMEA Revenue Forecast Discussion
APAC Revenue Forecast Discussion
Global Heat Map of Top MAS Vendors
Global Heat Map of Top MAS Vendors—Direct and Indirect Presence
Pricing Analysis
Pricing Analysis (continued)
Pricing Analysis Discussion
Pricing Analysis Discussion (continued)
Pricing Analysis Discussion (continued)
Market Distribution Channels
Market Distribution Channels Discussion
Total MAS Market—Percent Revenue by Vertical
Percent Revenue Discussion by Key Verticals
Percent Revenue Discussion by Key Verticals (continued)
Competitive Analysis—Market Share
Competitive Landscape
Market Leader—Oracle Eloqua
Market Challengers—Marketo
Market Challengers—Hubspot
Market Challengers—Infusionsoft
Competitive Environment
Noteworthy Mergers and Acquisitions
Competitive Factors and Assessment
Competitive Factors and Assessment (continued)
SMB Segment—Key Findings
SMB Segment—Market Engineering Measurements
SMB Segment—Revenue Forecast
SMB Segment—Percent Revenue Forecast by Region
SMB Segment—NALA Revenue Forecast
SMB Segment—EMEA Revenue Forecast
SMB Segment—APAC Revenue Forecast
Revenue Forecast Discussion by Region
Revenue Forecast Discussion by Region (continued)
Revenue Forecast Discussion by Region (continued)
Revenue Forecast Discussion by Region (continued)
Revenue Forecast Discussion by Region (continued)
SMB Segment—Market Share
SMB Segment—Competitive Environment
Large Enterprise Segment—Key Findings
Large Enterprise Segment—Market Engineering Measurements
Large Enterprise Segment—Revenue Forecast
Large Enterprise Segment—Percent Revenue Forecast by Region
Large Enterprise Segment—NALA Revenue Forecast
Large Enterprise Segment—EMEA Revenue Forecast
Large Enterprise Segment—APAC Revenue Forecast
Revenue Forecast Discussion
Revenue Forecast Discussion by Region
Revenue Forecast Discussion by Region (continued)
Large Enterprise Segment—Market Share
Large Enterprise Segment—Competitive Environment
Technology Trends
Technology Trends (continued)
Technology Trends (continued)
Hot Company Watchlist
Net-Results
Net-Results (continued)
The Last Word—Predictions
The Last Word—Recommendations
Legal Disclaimer
Market Engineering Methodology
Market Engineering Measurements
Market Engineering Measurements (continued)
Additional Sources of Information on the Marketing Automation Market
List of Companies Included in “Others”
Partial List of Companies Interviewed
List of Exhibits
List of Exhibits (continued)
Speak directly with our analytics experts for tailored recommendations.
Recent related Digital Media research
20 Dec 2024 | Global | Frost Radar
Frost Radar™: Digital Media Content Security and Anti-piracy Services, 2024
The Frost Radar™ for the digital media content security and anti-piracy services industry analyzes providers offering a range of technologies, services, and strategies aimed at protecting digital content from unauthorized access, use, distribution, and modification. The competitive landscape of the...
13 Nov 2024 | Global | Frost Radar
Frost Radar™: Supply-Side Platforms, 2024
The Frost Radar™ for the supply-side platform (SSP) market analyzes software solutions that allow publishers to effectively manage, sell, and optimize their advertising inventories through a set of programmatic tools. These programmatic platforms are part of the broader digital advertising supply ch...
30 Oct 2024 | Global | Frost Radar
Frost Radar™: Outsourced Digital Workplace Services, 2024
The Frost Radar for the outsourced digital workplace services (ODWS) industry analyzes providers offering solutions that enhance digital workplace environments through consulting, implementation, and support services. These solutions aim to improve employee engagement, productivity, and digital dex...
20 Sep 2024 | Global | Frost Radar
Frost Radar™: Online Video Platform for Media and Entertainment, 2024
This Frost Radar analyzes online video platform (OVP) providers that offer services targeted at media and entertainment (M&E) use cases and customers. An OVP is a software-as-a-service (SaaS) that enables video content owners or holders to ingest, transcode, store, manage, protect, publish, syndica...
21 Aug 2024 | Global | Frost Radar
Frost Radar™: Translation Management Systems, 2024
The Frost Radar of the translation management systems (TMS) industry analyzes providers that help companies and organizations streamline, manage, localize, and optimize the complex process involved in translating content into multiple languages. Systems often include project management, translat...
Purchase includes:
- Report download
- Growth Dialog™ with our experts
Growth Dialog™
A tailored session with you where we identify the:- Strategic Imperatives
- Growth Opportunities
- Best Practices
- Companies to Action
Impacting your company's future growth potential.
| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Hiral Jasani |
| Industries | Entertainment and Media |
| WIP Number | NED1-01-00-00-00 |
| Is Prebook | No |
Global Marketing Automation Software Market
$4,950.00
Special Price $3,712.50 save 25 %