Global Marketing Automation Software Market

Marketing Automation Evolves into a True Cross-Channel Marketing Suite

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The global marketing automation market continues to show phenomenal growth. This study discusses two end-user segments: small and medium-sized businesses (SMB) and large enterprises. The regional forecast spans North America, Latin America, Europe, the Middle East and Africa, and Asia-Pacific. Market drivers and restraints are ranked and explained. The report also provides global and regional revenue forecasts, vertical analyses, and competitive landscape. It outlines current distribution channels and market demand. The base year is 2014 and the study period extends from 2014 to 2020.The study also covers technology and general market trends along with the predictions and recommendations for industry growth.

Table of Contents

Executive SummaryKey FindingsKey Findings (continued)Key Findings (continued)Executive Summary—Market Engineering MeasurementsExecutive Summary—Market Engineering Measurements (continued)Executive Summary—CEO’s PerspectiveMarket OverviewMarketing Automation TerminologyMarketing Automation—DefinitionMarketing Automation Solutions—DefinitionsMarketing Automation Solutions—Definitions (continued)Marketing Automation Solutions—Definitions (continued)Market Overview—DefinitionsMarket Overview—Definitions (continued)Market Overview—Definitions (continued)Market Overview—Regions Covered Market Overview—Definitions of Industry VerticalsA Closer Look at Trends in Product Innovation in 2014A Closer Look at Trends in Product Innovation in 2014 (continued)Market Overview—Key Questions This Study Will AnswerExternal Challenges: Drivers and Restraints—Total MAS MarketDrivers—Impact and DurationDrivers ExplainedDrivers Explained (continued)Restraints—Impact and DurationRestraints ExplainedRestraints Explained (continued)Restraints Explained (continued)Forecast and Trends—Total MAS MarketForecast AssumptionsTotal MAS Market—Revenue ForecastRevenue Forecast DiscussionRevenue Forecast Discussion (continued)Total MAS Market—Percent Revenue Forecast by RegionTotal MAS Market—Revenue Forecast by RegionNALA Revenue Forecast DiscussionNALA Revenue Forecast Discussion (continued)EMEA Revenue Forecast DiscussionAPAC Revenue Forecast DiscussionGlobal Heat Map of Top MAS VendorsGlobal Heat Map of Top MAS Vendors—Direct and Indirect PresencePricing Analysis and Distribution Channel—Total MAS MarketPricing AnalysisPricing Analysis (continued)Pricing Analysis DiscussionPricing Analysis Discussion (continued)Pricing Analysis Discussion (continued)Market Distribution ChannelsMarket Distribution Channels DiscussionVertical Analysis—Total MAS MarketTotal MAS Market—Percent Revenue by VerticalPercent Revenue Discussion by Key VerticalsPercent Revenue Discussion by Key Verticals (continued)Market Share and Competitive Analysis—Total MAS MarketCompetitive Analysis—Market ShareCompetitive LandscapeMarket Leader—Oracle EloquaMarket Challengers—MarketoMarket Challengers—HubspotMarket Challengers—InfusionsoftCompetitive EnvironmentNoteworthy Mergers and AcquisitionsCompetitive Factors and AssessmentCompetitive Factors and Assessment (continued)SMB Segment AnalysisSMB Segment—Key FindingsSMB Segment—Market Engineering MeasurementsSMB Segment—Revenue ForecastSMB Segment—Percent Revenue Forecast by Region SMB Segment—NALA Revenue ForecastSMB Segment—EMEA Revenue Forecast SMB Segment—APAC Revenue ForecastRevenue Forecast Discussion by RegionRevenue Forecast Discussion by Region (continued)Revenue Forecast Discussion by Region (continued)Revenue Forecast Discussion by Region (continued)Revenue Forecast Discussion by Region (continued)SMB Segment—Market ShareSMB Segment—Competitive EnvironmentLarge Enterprise Segment AnalysisLarge Enterprise Segment—Key FindingsLarge Enterprise Segment—Market Engineering MeasurementsLarge Enterprise Segment—Revenue ForecastLarge Enterprise Segment—Percent Revenue Forecast by Region Large Enterprise Segment—NALA Revenue ForecastLarge Enterprise Segment—EMEA Revenue ForecastLarge Enterprise Segment—APAC Revenue ForecastRevenue Forecast DiscussionRevenue Forecast Discussion by RegionRevenue Forecast Discussion by Region (continued)Large Enterprise Segment—Market ShareLarge Enterprise Segment—Competitive EnvironmentTechnology Trends—Total MAS MarketTechnology TrendsTechnology Trends (continued)Technology Trends (continued)Hot Company WatchlistHot Company WatchlistNet-ResultsNet-Results (continued)The Last WordThe Last Word—Predictions The Last Word—Recommendations Legal DisclaimerAppendixMarket Engineering MethodologyMarket Engineering MeasurementsMarket Engineering Measurements (continued)Additional Sources of Information on the Marketing Automation MarketList of Companies Included in “Others”Partial List of Companies InterviewedList of ExhibitsList of Exhibits (continued)





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