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02 Dec 2019  |  North America  |  Market Research
The Pros and Cons of Deploying A DIY or Outsourced Multi-CDN Solution
There Is No One-Size-Fits-All Strategy For Using Multi-CDNs to Deliver Video
Most large broadcasters and OTT services have deployed multi-CDN solutions to improve the end-user experience for video. There have been many instances where a multi-CDN strategy was a key component in the overall OTT workflow.There are a lot of different ways to implement a multi-CDN strategy and much of it is dependent on how much the customer wa...
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15 Dec 2022  |  North America  |  Market Research
The Impact of the Metaverse on Digital Advertising
The Metaverse is Reshaping Marketing Strategies and Offering Brands Revolutionary Ways to Engage with their Audiences
The metaverse as a concept can be complex to understand. Frost & Sullivan categorizes the metaverse as an interconnected network of persistent 3D worlds and simulations where end users, represented by virtual avatars, are enabled with a sense of social presence and spatial awareness and participate in an extensive virtual economy. This study dis...
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28 Sep 2017  |  North America  |  Market Research
Global Enterprise Video Platforms Market, Forecast to 2023
Market Consolidation and Convergence in Product Offerings are Key Themes Driving Market Progression
The enterprise video platforms market continues to grow steadily thanks to demand and investment from large, global enterprises across all industry segments looking for a better way to communicate with a younger, more dispersed workforce and also with their customers, partners, suppliers, and investors. The study offers a closer look at key drivers...
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13 Feb 2018  |  North America  |  Market Research
Global Smart TVs Market, Forecast to 2023
As the Competition Intensifies in the Maturing Smart TVs Space, 4K/HDR will Drive Market Growth
While the overall LCD TV market has reached a certain level of maturity and has been experiencing shipment declines in many regions, the emergence of 4K TVs is driving demand in developed markets as well as price-sensitive countries like China. Unit shipment for the global smart TVs market is expected to increase from 193.7 million in 2017 to 249.9...
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06 May 2020  |  North America  |  Market Research
Post-pandemic Growth Opportunity Analysis of the Online Video Platforms Market
An Assessment of Market Direction to Prepare for the Rebound
Online video platforms (OVPs) play a critical role in delivering online video content to the world. OVPs enable media and entertainment companies including broadcasters, multiple-system operators, publishers, and other content owners to publish, protect, manage, and monetize their digital video assets. OVPs also power the video for online propertie...
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08 Jan 2020  |  North America  |  Market Research
Global Smart TVs Market, Forecast to 2025
4K/HDR and Falling Prices to Drive Market Growth as Competition from Chinese Vendors Intensifies
Falling prices and the demand for next-generation features such as 4K and HDR continue to be the strongest drivers for smart TV sales. Even as the price of the highest-end models continues to rise as screen sizes and device sophistication at the high end continue to grow, there is falling disparity between traditional and smart TV price points at t...
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12 Jul 2019  |  North America  |  Market Research
Global Content Management Solutions Market for the Media Industry, Forecast to 2024
In a Fragmented Market, Home-grown Solutions Restrict Revenue Growth and North America Remains the Primary Focus for Market Expansion
Consumption of news and entertainment has evolved; consumers want access to information anytime, anywhere, and across devices. This is driving the adoption of CMS to deliver content across form factors. The need for this shift in media consumption habits is the result of changing expectations of consumers who are demanding news and media platforms ...
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