Global Smart TVs Market, Forecast to 2023

As the Competition Intensifies in the Maturing Smart TVs Space, 4K/HDR will Drive Market Growth

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While the overall LCD TV market has reached a certain level of maturity and has been experiencing shipment declines in many regions, the emergence of 4K TVs is driving demand in developed markets as well as price-sensitive countries like China. Unit shipment for the global smart TVs market is expected to increase from 193.7 million in 2017 to 249.9 million in 2023, at a compound annual growth rate (CAGR) of 4.3%.As the costs of smart TVs – especially high-end TVs that feature large screen sizes and boast of features like 4K, HDR, Dolby Vision, curved displays, and bezel-free designs – continue to sharply drop year-on-year, vendors are rapidly pushing replacements and upgrades to consumers. Unit shipment for

Research Scope

This market insight covers the following:

  • Global market trend analyses—including market drivers and restraints
  • Detailed unit shipment forecasts for the total smart TVs market
  • A competitive landscape, in terms of major participants and market share analysis

Geographic Segmentation: The global market has been segmented into North America/Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, and Africa (EMEA).


Research Highlights

The base year is 2017, with forecasts running up to 2023. The research highlights key trends impacting the global smart TVs market and outlines future implications.  

Key Issues Addressed

  • Will the market continue to grow over the forecast period? If so, at what rate?
  • Where does smart TV technology stand today? What are the primary challenges faced by vendors addressing this market? What are the drivers and restraints for market growth?
  • What does the current competitive landscape look like? Is market concentration a restraint? Is the market attractive for mergers and acquisitions?
  • What are the revenue breakups by geographical regions - NALA/EMEA/APAC? Which are the fastest growing?

Table of Contents

Global Smart TVs Market, Forecast to 2023Executive SummaryKey FindingsMarket Engineering MeasurementsMarket Engineering Measurements (continued)IntroductionIntroduction and DefinitionsIntroduction and Definitions (continued)Global Market Lifecycle AnalysisResearch ScopeMarket Overview—Regions CoveredFrost & Sullivan Digital Media Value Chain CoverageKey Questions this Insight will AnswerExternal Challenges—Drivers and Restraints: Smart TVs MarketMarket DriversMarket RestraintsForecast and Trends—Smart TVs MarketMarket Engineering MeasurementsMarket Engineering Measurements (continued)Forecast MethodologyUnit Shipment ForecastPercent Unit Shipment Forecast by RegionUnit Shipment Forecast by RegionUnit Shipment DiscussionUnit Shipment Discussion (continued)Unit Shipment Discussion (continued)Market Share and Competitive Analysis—Smart TVs MarketCompetitive Analysis—Market ShareMarket Share AnalysisCompetitive Structure and Tiers of CompetitionCompetitive EnvironmentCompetitive Landscape AnalysisCompetitive Factors and AssessmentGrowth Opportunities and Companies to Action Growth Opportunity 1—Differentiating Features/ServicesGrowth Opportunity 2—Strategic AcquisitionsGrowth Opportunity 3—Connected Smart Home FutureStrategic Imperatives for Success and Growth The Last WordThe Last Word—PredictionsLegal DisclaimerAppendixList of ExhibitsThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition—Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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