Global Set-top Box (STB) Market, Forecast to 2024

Global Set-top Box (STB) Market, Forecast to 2024

IPTV is the Largest and the Fastest-growing Segment in the Mature STB Market; 4K, HDR, and Voice Assistants are Key Features

RELEASE DATE
28-Feb-2020
REGION
North America
Research Code: K36A-01-00-00-00
SKU: EM00335-NA-MR_24203

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Description

The rising consumption of consumer streaming will drive the expansion of the over-the-top (OTT) ecosystem. This has prompted innovation in the global set-top box (STB) market, and streaming STBs will increasingly replace traditional devices throughout the forecast period (2019-2024). Unit shipment is expected to increase from 242.9 million in 2019 to 291.3 million in 2024 at a compound annual growth rate (CAGR) of 3.7%. To remain competitive and relevant in the market, vendors relentlessly add more features to their STBs. In addition to innovating with 4K and high dynamic range (HDR), the major vendors will integrate voice-activated personal assistants, such as Amazon Alexa and Google Assistant, into future models.

Readers who can benefit from the content found in this research service include STB vendors in the cable, satellite, and OTT and DTT segments; smart TV vendors; and complementary vendors such as middleware vendors, device vendors, and anyone looking to venture into the STB market.

Research Scope

Some of the metrics this research service discusses are:

  • Market drivers and restraints
  • Unit shipment and revenue forecast (by application – DTT, IPTV, Satellite, Cable; by region – NALA, APAC, EMEA)
  • Competitive analysis, in terms of major participants (Technicolor, ARRIS, Huawei, Skyworth, ZTE) and market share
  • Growth Opportunities and Mega Trends

The base year of the study is 2019, and forecasts run up to 2024. The study highlights key trends that impact the market and outlines future implications. These trends include OTT streaming and app-based multiscreen experiences, which are capturing mindshare from traditional TV; smart TVs, which can potentially threaten the future of the STB market; and 4K ultra-HD STBs, which are gaining momentum.

Geographic Scope:

The global STB market is segmented into North America and Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, and Africa (EMEA).


Key Issues Addressed

  • Is the market growing? How long will it continue to grow and at what rate?
  • What are the major drivers and restraints for market growth?
  • What are the regional trends? How do vendors integrate them into their growth strategies?
  • Do the existing products/services meet customers’ needs, or is additional development required?
  • What are the critical success factors? Which companies fall behind in terms of addressing them? What do these vendors need to know to stay ahead of the growth curve?
  • What are the key trends? How will they impact the market during the forecast period?

RESEARCH: INFOGRAPHIC

This infographic presents a brief overview of the research, and highlights the key topics discussed in it.
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Table of Contents

Key Findings

Market Engineering Measurements

Market Engineering Measurements (continued)

Market Definitions and Scope

Key Questions this Study will Answer

Frost & Sullivan Digital Media Value Chain Coverage

Geographic Scope

Global Market Life Cycle Analysis

Market Life Cycle Discussion

Market Drivers

Market Restraints

Forecast Assumptions

Market Engineering Measurements

Market Engineering Measurements (continued)

Unit Shipment Forecast

Revenue Forecast

Unit Shipment and Revenue Forecast Discussion

Unit Shipment and Revenue Forecast Discussion (continued)

Percent Unit Shipment Forecast by Application

Unit Shipment Forecast by Application

Unit Shipment Forecast by Application Discussion

Percent Unit Shipment Forecast by Region

Unit Shipment Forecast by Region

Unit Shipment Forecast by Region Discussion

Percent Revenue Forecast by Region

Revenue Forecast by Region

Revenue Forecast by Region Discussion

Average Selling Price Discussion

Market Share by Unit Shipment

Market Share Discussion

Competitive Structure and Tiers of Competition

Competitive Environment

Key Competitive Factors

Growth Opportunity 1—DTT Segment

Growth Opportunity 2—Feature Updates

Growth Opportunity 3—Acquisitions

Strategic Imperatives for Success and Growth

Impact of Mega Trends

Mega Trends Explained

Mega Trends Explained (continued)

Mega Trends Explained (continued)

The Last Word—Predictions

Legal Disclaimer

List of Other Companies

List of Other Companies (continued)

List of Exhibits

List of Exhibits (continued)

The Frost & Sullivan Story

Value Proposition—Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
The rising consumption of consumer streaming will drive the expansion of the over-the-top (OTT) ecosystem. This has prompted innovation in the global set-top box (STB) market, and streaming STBs will increasingly replace traditional devices throughout the forecast period (2019-2024). Unit shipment is expected to increase from 242.9 million in 2019 to 291.3 million in 2024 at a compound annual growth rate (CAGR) of 3.7%. To remain competitive and relevant in the market, vendors relentlessly add more features to their STBs. In addition to innovating with 4K and high dynamic range (HDR), the major vendors will integrate voice-activated personal assistants, such as Amazon Alexa and Google Assistant, into future models. Readers who can benefit from the content found in this research service include STB vendors in the cable, satellite, and OTT and DTT segments; smart TV vendors; and complementary vendors such as middleware vendors, device vendors, and anyone looking to venture into the STB market.--BEGIN PROMO--

Research Scope

Some of the metrics this research service discusses are:

  • Market drivers and restraints
  • Unit shipment and revenue forecast (by application – DTT, IPTV, Satellite, Cable; by region – NALA, APAC, EMEA)
  • Competitive analysis, in terms of major participants (Technicolor, ARRIS, Huawei, Skyworth, ZTE) and market share
  • Growth Opportunities and Mega Trends

The base year of the study is 2019, and forecasts run up to 2024. The study highlights key trends that impact the market and outlines future implications. These trends include OTT streaming and app-based multiscreen experiences, which are capturing mindshare from traditional TV; smart TVs, which can potentially threaten the future of the STB market; and 4K ultra-HD STBs, which are gaining momentum.

Geographic Scope:

The global STB market is segmented into North America and Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, and Africa (EMEA).

Key Issues Addressed

  • Is the market growing? How long will it continue to grow and at what rate?
  • What are the major drivers and restraints for market growth?
  • What are the regional trends? How do vendors integrate them into their growth strategies?
  • Do the existing products/services meet customers’ needs, or is additional development required?
  • What are the critical success factors? Which companies fall behind in terms of addressing them? What do these vendors need to know to stay ahead of the growth curve?
  • What are the key trends? How will they impact the market during the forecast period?
More Information
No Index No
Podcast No
Author Aravindh Vanchesan
Industries Entertainment and Media
WIP Number K36A-01-00-00-00
Is Prebook No
GPS Codes 9523-D1,9705-C1,9A3D-D1