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Increasing Cost of Production and End-user Consolidation Restrict Growth in this Near-mature Market
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Increasing cost of production and end-user consolidation restrict growth in this near-mature market. Set-top box vendors are focused on supporting devices that enable seamless rendering of high-quality video on a powerful user interface. The global set-top box market crossed 249.4 million in unit shipment in 2018 and is expected to grow to 297.3 million units, recording a compound annual growth rate (CAGR) of 3.6% (2018–2023). Vendors are deploying open OS STB devices to stay relevant. On-going analog switch-off in several emerging economies, refresh cycles in North America and some parts of Europe, and upgrades to advanced functionality with a richer user interface for quick search and discovery of content are some factors that are driving the growth of the global set-top boxes market. The growth opportunity stems from greenfield opportunities in emerging markets, acquisition of key market competitors, and addition of features to STBs, such as HD functionality, security, and gateway abilities.
This market insight covers the following:
The base year of the study is 2018, with forecasts running up to 2023. The research highlights key trends impacting the global set-top box market and outlines future implications. These trends include over-the-top (OTT) streaming and app-based multi-screen experiences capturing mindshare from traditional TV, smart TVs potentially threatening the future of set-top boxes, and 4K ultra-high definition (HD) set-top boxes gaining strong momentum in the set-top box market.
The global market has been segmented into North America, Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, and Africa (EMEA).
Key Issues Addressed
Readers who can benefit from the content found in this research include set-top box vendors in the cable, satellite, OTT and DTT segments; smart TV vendors; and complementary vendors such as middleware vendors, device vendors, and anyone looking to venture into the set-top box market.
Author: Deviki Gupta
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