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Turbulent Market Conditions Due to Shifting Consumer Preferences and Technological Advancements Point to High Growth Potential by 2024 for Vendors; Responsiveness and Scalability Will be Key to Success
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The study on the Global Content Protection Market provides a comprehensive analysis of trends, perspectives, and market forecasts until 2024. The segments covered include:a. Conditional Access Systems (CAS)b. Digital Rights Management (DRM)c. Digital WatermarkingApart from providing a thorough competitor analysis of key market participants across segments and the total market, this study highlights the opportunities that can be mined with the growing digital consumption and the associated threats to the revenue and reputation of media companies. It also showcases technological trends in the content protection market and the associated revenue potential for vendors.
Market Forecasts – 2018 to 2024
Highlights of growth opportunities that will be created for content protection vendors across the various sectors The base year for this study is 2017, with 2018-2024 being the forecast period.
The global content protection market is expected to reach $1.95 billion by 2024, expanding at a CAGR of 2.3%. As the market is facing narrowing margins, the need to look at other revenue streams and also keep the customer committed to the vendor for their next upgrade is becoming paramount. This can be achieved by investing in R&D and focusing on expanded product portfolios. The need for vendors to look beyond traditional CAS and DRM solutions and revenue models based on number of set-top boxes installed is critical to their continued sustenance and growth. The role of watermarking in enabling a market-wide transition from a distributor-centric solution to a content owner centric solution is important to embrace the changes accompanied by the Internet-based content distribution and consumption model.
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