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Innovation in Display Technologies, Falling Prices, and the Emergence of Turnkey Solution Providers Drive Growth
03-Jun-2020
North America
Market Research
K459-01-00-00-00
EM00334-GL-MR_24117
Ad spending has been rapidly shifting away from traditional TV, radio, and newspapers to digital media platforms and solutions. Emerging branding/marketing vehicles, including digital signage and interactive kiosks, are gaining traction and hold immense potential for future growth. A key value proposition of signage networks is that they can be deployed by owners to serve multiple business models, such as pure-play advertising, merchandising and branding, entertainment, and/or information dissemination. ROI is measured in terms of both ad revenue and the impact on the customer experience.
The global digital signage systems market is expected to grow from $14.09 billion in 2019 to $24.20 billion in 2025 at a compound annual growth rate (CAGR) of 9.4%. Advertisers and network owners are attracted by the greater targetability, branding opportunities, and interactivity offered by digital signage screens. Samsung is the market leader and accounted for one-third of all display shipments in 2019.
This research service follows 2019 as the base year, and forecasts run up to 2025.
Geographic scope:
North America and Latin America (NALA)
Europe, the Middle East, and Africa (EMEA)
Asia-Pacific (APAC)
Research Scope
- Analysis of market trends, including drivers and restraints
- Examination of revenue forecasts by total market, by project component type (software, displays, media players, services), and by vertical market (includes retail, transportation, corporate/finance, and hospitality)
- Analysis of competitive landscape, including major participants and market share
Key Issues Addressed
- Will the market continue to grow over the forecast period?
- What are the primary challenges faced by vendors and new network owners? What are the drivers and restraints for growth?
- How are the existing competitors structured? Are they well-positioned to meet customers' current and future needs?
- Will there be further consolidation over the next 4-5 years? Will the market remain attractive for M&As?
- What are the major vertical markets under consideration? What does the revenue forecast look like?
- What is the revenue breakup by geography?
Key Findings
Market Engineering Measurements
Market Engineering Measurements (continued)
CEO’s Perspective
Frost & Sullivan Digital Media Value Chain Coverage
Market Overview
Research Scope
Geographic Scope
Market Definitions
Market Definitions (continued)
Vertical Market Definitions
Vertical Market Definitions (continued)
Business Models
Business Models (continued)
Usage Segmentation by Communication Context
User Segmentation by Communication Context
Digital Signage Evolution Trajectory
Digital Signage and Video Walls—Market Structure
Value Chain and Structure
Value Chain and Structure (continued)
TCO—An Overview
Regional Market Life Cycle Analysis
Regional Market Life Cycle Analysis Discussion
Key Market and Technology Trends
Key Market and Technology Trends (continued)
Key Market and Technology Trends (continued)
Key Questions This Study Will Answer
Market Drivers
Drivers Explained
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Market Restraints
Restraints Explained
Restraints Explained (continued)
Restraints Explained (continued)
Restraints Explained (continued)
Restraints Explained (continued)
Forecast Assumptions
Forecast Assumptions (continued)
Revenue Forecast
Revenue Forecast Discussion
Revenue Forecast Discussion (continued)
Percent Revenue Forecast by Project Component
Revenue Forecast—Displays
Revenue Forecast—Media Players
Revenue Forecast—Software
Revenue Forecast—Services
Percent Revenue by Vertical Market
Percent Revenue Forecast by Vertical Market Discussion
Percent Revenue Forecast by Vertical Market Discussion (continued)
Percent Revenue Forecast by Vertical Market Discussion (continued)
Competitive Analysis—An Overview
Market Share
Market Share Analysis
Competitive Structure and Tiers of Competition
Competitive Environment
Competitive Landscape Analysis
Competitive Factors and Assessment
NALA Breakdown
Market Engineering Measurements
Revenue Forecast
Revenue Forecast Discussion
Percent Revenue Forecast by Project Component
Revenue Forecast—Displays
Revenue Forecast—Media Players
Revenue Forecast—Software
Revenue Forecast—Services
Revenue Forecast Discussion by Project Component
EMEA Breakdown
Market Engineering Measurements
Revenue Forecast
Revenue Forecast Discussion
Percent Revenue Forecast by Project Component
Revenue Forecast—Displays
Revenue Forecast—Media Players
Revenue Forecast—Software
Revenue Forecast—Services
Revenue Forecast Discussion by Project Component
APAC Breakdown
Market Engineering Measurements
Revenue Forecast
Revenue Forecast Discussion
Percent Revenue Forecast by Project Component
Revenue Forecast—Displays
Revenue Forecast—Media Players
Revenue Forecast—Software
Revenue Forecast—Services
Revenue Forecast Discussion by Project Component
Growth Opportunity 1—Video Walls
Growth Opportunity 2—AI-based Personalization
Growth Opportunity 3—Strategic Acquisitions
Growth Opportunity 4—Smart Cities
Growth Opportunity 5—Asia and CEE
Strategic Imperatives for Success and Growth
The Last Word—Predictions
Legal Disclaimer
Market Engineering Measurements
Market Engineering Measurements (continued)
Partial List of Other Companies
Partial List of Others (continued)
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
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Research Scope
- Analysis of market trends, including drivers and restraints
- Examination of revenue forecasts by total market, by project component type (software, displays, media players, services), and by vertical market (includes retail, transportation, corporate/finance, and hospitality)
- Analysis of competitive landscape, including major participants and market share
Key Issues Addressed
- Will the market continue to grow over the forecast period?
- What are the primary challenges faced by vendors and new network owners? What are the drivers and restraints for growth?
- How are the existing competitors structured? Are they well-positioned to meet customers' current and future needs?
- Will there be further consolidation over the next 4-5 years? Will the market remain attractive for M&As?
- What are the major vertical markets under consideration? What does the revenue forecast look like?
- What is the revenue breakup by geography?
| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Melody Siefken |
| Industries | Entertainment and Media |
| WIP Number | K459-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9523-D1,9705-C1,9A3D-D1 |