Global Digital Signage System Growth Opportunities, Forecast to 2028

Global Digital Signage System Growth Opportunities, Forecast to 2028

Recovery from the COVID 19 Pandemic and a Reinterpretation of Purpose are Driving Development in this Space

RELEASE DATE
19-Dec-2022
REGION
Global
Deliverable Type
Market Research
Research Code: K7A7-01-00-00-00
SKU: IT04641-GL-MT_27282
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Description

This study analyzes the global digital signage systems market. Frost & Sullivan defines digital signage as a network of connected screens, typically with remote management, to drive advertising, merchandising, or communication efforts.

Digital signage is no longer a static board or wall display but is an adaptable communication medium that supports organizational goals, links with an omnichannel marketing strategy, and adapts to context-specific needs. While displays are likely to account for the largest share of spending, the real value add and the thing that makes digital signage impactful is the content displayed and how the content is presented in a relevant way to the audience.

The COVID-19 pandemic accelerated digital signage software and service modifications, forcing many years of change into a short time and reweighting priorities for vendors and buyers. Digital signage proved an ideal avenue to communicate effectively to mass audiences and adapt to new hygiene and service demands. The study describes how digital signage deployments can be tailored to meet specific needs and optimize the delivery of a message in context (to attract customer attention, engage employees, or inform visitors).

Systems can be designed to empower employees and consumers to self-serve for greater efficiency or leverage third-party data sources (such as social media or advertising) for greater personalization. Digital signage is getting smarter and is being combined with complementary technologies for audience measurement, remote management and maintenance, and features to connect with smartphones.

The study forecasts market revenue and provides individual forecasts for the display hardware, software and media players, and services segments. Software and media players are combined as they serve the same function and are distinct from the other 2 segments. The study considers the global landscape, with geographic groupings for North America and Latin America (NALA); Europe, the Middle East, and Africa (EMEA); and Asia-Pacific (APAC).

Author: Nicholas Baugh

RESEARCH: INFOGRAPHIC

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Table of Contents

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on the Digital Signage Systems Industry

Growth Opportunities Fuel the Growth Pipeline Engine™

Takeaways

Scope of Analysis

Segmentation

Components

Digital Signage as Communication in Context

Use Cases in Context

Business Models

Key Competitors

Product and Buyer Trends

Product and Buyer Trends (continued)

Growth Metrics

Growth Drivers

Growth Driver Analysis

Growth Driver Analysis (continued)

Growth Restraints

Growth Restraint Analysis

Growth Restraint Analysis (continued)

Forecast Assumptions

Revenue Forecast—Digital Signage Systems

Revenue Forecast—Display Hardware

Revenue Forecast—Software and Media Players

Revenue Forecast—Services

Revenue Forecast Analysis

Revenue Forecast Analysis (continued)

Revenue Forecast Analysis by Segment

Revenue Split by Region—2021

Revenue Split by Region Analysis—2021

Revenue Split by Vertical—2021

Revenue Split by Vertical Analysis—2021

Revenue Split by Vertical Analysis—2021 (continued)

Competitive Environment

Competitive Environment Analysis

Competitive Environment Analysis (continued)

Competitive Environment Analysis (continued)

Competitive Environment Analysis (continued)

Competitive Environment Analysis (continued)

Growth Opportunity 1: Secure Networks

Growth Opportunity 1: Secure Networks (continued)

Growth Opportunity 2: Contactless Control Features

Growth Opportunity 2: Contactless Control Features (continued)

Growth Opportunity 3: Electric Vehicle Charging Infrastructure

Growth Opportunity 3: Electric Vehicle Charging Infrastructure (continued)

Growth Opportunity 4: Global Small and Medium Businesses (SMBs)

Growth Opportunity 4: Global Small and Medium Businesses (SMBs) (continued)

Your Next Steps

Why Frost, Why Now?

List of Exhibits

Legal Disclaimer

This study analyzes the global digital signage systems market. Frost & Sullivan defines digital signage as a network of connected screens, typically with remote management, to drive advertising, merchandising, or communication efforts. Digital signage is no longer a static board or wall display but is an adaptable communication medium that supports organizational goals, links with an omnichannel marketing strategy, and adapts to context-specific needs. While displays are likely to account for the largest share of spending, the real value add and the thing that makes digital signage impactful is the content displayed and how the content is presented in a relevant way to the audience. The COVID-19 pandemic accelerated digital signage software and service modifications, forcing many years of change into a short time and reweighting priorities for vendors and buyers. Digital signage proved an ideal avenue to communicate effectively to mass audiences and adapt to new hygiene and service demands. The study describes how digital signage deployments can be tailored to meet specific needs and optimize the delivery of a message in context (to attract customer attention, engage employees, or inform visitors). Systems can be designed to empower employees and consumers to self-serve for greater efficiency or leverage third-party data sources (such as social media or advertising) for greater personalization. Digital signage is getting smarter and is being combined with complementary technologies for audience measurement, remote management and maintenance, and features to connect with smartphones. The study forecasts market revenue and provides individual forecasts for the display hardware, software and media players, and services segments. Software and media players are combined as they serve the same function and are distinct from the other 2 segments. The study considers the global landscape, with geographic groupings for North America and Latin America (NALA); Europe, the Middle East, and Africa (EMEA); and Asia-Pacific (APAC). Author: Nicholas Baugh
More Information
Deliverable Type Market Research
Author Nicholas Baugh
Industries Information Technology
No Index No
Is Prebook No
Keyword 1 Digital Signage Management System
Keyword 2 Digital Signage Market Growth
Keyword 3 digital signage management
Podcast No
WIP Number K7A7-01-00-00-00