Global Online Video Advertising Market, Forecast to 2023

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

RELEASE DATE
31-Dec-2018
REGION
North America
Research Code: K299-01-00-00-00
SKU: EM00318-NA-MR_22764

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Description

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly shift programming online, especially through the mobile channel, which is the fastest-growing advertising medium. Dynamic ad insertion (also known as server-side ad insertion)—powered by the cloud—is the way forward for online video advertising as it meets the stringent monetization and user experience demands for live/linear and video on demand (VOD) content. Challenges stem from factors such as rising ad fraud and ad blocking, brand safety concerns, lack of mobile-focused ad creatives, security and data privacy concerns, scalability, and potential regulatory roadblocks.

Research Scope

  • Market trends
  • Drivers and restraints
  • Technical trends
  • Regional breakouts (North America and Latin America (NALA); Europe, Middle East, and Africa (EMEA); and APAC)
  • Analysis of global online video advertising market measurements for 2017
  • Competitive landscape and market share discussions for the base year (2017) for leading market participants

The base year used in this research is 2017, and revenue forecasts as well as discussion of major drivers and restraints for the online video advertising market are provided for the 2016–2023 period.

Geographical Segmentation: The global market has been segmented into North America, Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, and Africa (EMEA).


Key Issues Addressed

  • Will the market continue to grow at its current rapid rate? Will growth slow down as the industry matures over the long term?
  • Where does online video ad technology stand today? What are the primary challenges faced by vendors in this market? What are the drivers and restraints for growth in this market?
  • How are the existing competitors for Dynamic Ad Insertion (or SSAI) structured? Are there too many competitors at present? Are they well-positioned to meet customer needs—current and future?
  • Will there be further consolidation over the next four to five years? Is the market attractive for mergers and acquisitions?
  • What are the major verticals under consideration? What are the revenues contributed by each category (retail, finance, telecom, consumer electronics, automotive, hospitality, and so on)?
  • What are the revenue breakups by geographical region (North America, EMEA, Asia-Pacific, Latin America)? Which are the fastest-growing regions?

Author: V Aravindh

RESEARCH: INFOGRAPHIC

This infographic presents a brief overview of the research, and highlights the key topics discussed in it.
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Table of Contents

Executive Summary

Market Engineering Measurements

CEO’s Perspective

Digital Media Value Chain

Market Overview—Definitions

Regional Market Life Cycle Analysis

Regional Market Life Cycle Discussion

Online Advertising Market—Revenue Forecast

Revenue Forecast

Video Ad Spending Breakdown by Channel

Percent Revenue Forecast by Region

Revenue Forecast by Region

Percent Revenue by Verticals

Revenue Forecast by Verticals—Retail

Revenue Forecast by Verticals—Finance

Revenue Forecast by Verticals—Telecom

Revenue Forecast by Verticals—Hospitality/Travel

Revenue Forecast by Verticals—Automotive

Revenue Forecast by Verticals—Consumer Electronics

Revenue Forecast by Verticals—Others

DAI—Introduction and Overview

DAI—Unmet Market Needs

Key Market Trends

Major Trends Shaping the Adoption of DAI (SSAI)

Key Value Propositions

Revenue Forecast

Percent Revenue Forecast by Region

Revenue Forecast by Region

Competitive Analysis—Market Share

Market Share Analysis

Competitive Environment

Competitive Landscape Analysis

Competitive Factors and Assessment

NALA Breakdown

Market Engineering Measurements

Online Advertising Market—Revenue Forecast

Revenue Forecast

Video Ad Spending Breakdown by Channel

Percent Revenue Breakdown by Vertical

Revenue Forecast by Verticals—Retail

Revenue Forecast by Verticals—Finance

Revenue Forecast by Verticals—Telecom

Revenue Forecast by Verticals—Hospitality/Travel

Revenue Forecast by Verticals—Automotive

Revenue Forecast by Verticals—Consumer Electronics

Revenue Forecast by Verticals—Others

EMEA Breakdown

Market Engineering Measurements

Online Advertising Market—Revenue Forecast

Revenue Forecast

Video Ad Spending Breakdown by Channel

Percent Revenue Breakdown by Vertical

Revenue Forecast by Verticals—Retail

Revenue Forecast by Verticals—Finance

Revenue Forecast by Verticals—Telecom

Revenue Forecast by Verticals—Hospitality/Travel

Revenue Forecast by Verticals—Automotive

Revenue Forecast by Verticals—Consumer Electronics

Revenue Forecast by Verticals—Others

Asia-Pacific Breakdown

Market Engineering Measurements

Online Advertising Market—Revenue Forecast

Revenue Forecast

Video Ad Spending Breakdown by Channel

Percent Revenue Breakdown by Vertical

Revenue Forecast by Verticals—Retail

Revenue Forecast by Verticals—Finance

Revenue Forecast by Verticals—Telecom

Revenue Forecast by Verticals—Hospitality/Travel

Revenue Forecast by Verticals—Automotive

Revenue Forecast by Verticals—Consumer Electronics

Revenue Forecast by Verticals—Others

Growth Opportunity 1—Explosion in Live Video Streaming

Growth Opportunity 2—Attractive Acquisition Opportunities

Growth Opportunity 3—Personalization of Content and Ads

Strategic Imperatives for Success and Growth

The Last Word—Three Big Predictions

Legal Disclaimer

Market Engineering Measurements

Market Engineering Methodology

List of Exhibits

List of Figures
  • 1. Total Online Video Advertising Market: Key Market Drivers, Global, 2018–2023
  • 2. Total Online Video Advertising Market: Key Market Restraints, Global, 2018–2023
  • 3. Total Online Video Advertising Market: Revenue Forecast by Region, Global, 2016–2023
  • 4. DAI Market: Key Value Propositions, Global, 2017
  • 5. DAI Market: Revenue Forecast by Region, Global, 2016–2023
  • 6. DAI Market: Company Market Share Analysis of Top 6 Participants, Global, 2017
  • 7. DAI Market: Competitive Structure, Global, 2017
  • 8. Online Video Advertising Market: Market Engineering Measurements, NALA, 2017
  • 9. Online Video Advertising Market: Market Engineering Measurements, EMEA, 2017
  • 10. Online Video Advertising Market: Market Engineering Measurements, Asia-Pacific, 2017
  • 11. Total Online Video Advertising Market: Market Engineering Measurements, Global, 2017
List of Charts
  • 1. Total Online Video Advertising Market: Market Engineering Measurements, Global, 2017
  • 2. Total Online Video Advertising Platforms Market: Market Life Cycle by Geographies, Global, 2017
  • 3. Total Online Advertising Market: Revenue Forecast, Global, 2016–2023
  • 4. Total Online Video Advertising Market: Revenue Forecast, Global, 2016–2023
  • 5. Total Online Video Advertising Market: Video Ad Spending Breakdown by Channel, Global, 2017
  • 6. Total Online Video Advertising Market: Percent Revenue Forecast by Region, Global, 2016–2023
  • 7. Total Online Video Advertising Market: Percent Revenue by Vertical, Global, 2017
  • 8. Online Video Advertising Market: Revenue Forecast for Retail, Global, 2016–2023
  • 9. Online Video Advertising Market: Revenue Forecast for Finance, Global, 2016–2023
  • 10. Online Video Advertising Market: Revenue Forecast for Telecom, Global, 2016–2023
  • 11. Online Video Advertising Market: Revenue Forecast for Hospitality/Travel, Global, 2016–2023
  • 12. Online Video Advertising Market: Revenue Forecast for Automotive, Global, 2016–2023
  • 13. Online Video Advertising Market: Revenue Forecast for Consumer Electronics, Global, 2016–2023
  • 14. Online Video Advertising Market: Revenue Forecast for Others, Global, 2016–2023
  • 15. DAI Market: Key Market Trends, Global, 2017
  • 16. DAI Market: Revenue Forecast, Global, 2016–2023
  • 17. DAI Market: Percent Revenue Forecast by Region, Global, 2016–2023
  • 18. DAI Market: Percent of Revenue, Global, 2017
  • 19. DAI Market: Competitive Landscape, Global, 2017
  • 20. Online Advertising Market: Revenue Forecast, NALA, 2016-2023
  • 21. Online Video Advertising Market: Revenue Forecast, NALA, 2016–2023
  • 22. Online Video Advertising Market: Video Ad Spending Breakdown by Channel, NALA, 2017
  • 23. Online Video Advertising Market: Percent Revenue Breakdown by Vertical, NALA, 2017
  • 24. Online Video Advertising Market: Revenue Forecast for Retail, NALA, 2016–2023
  • 25. Online Video Advertising Market: Revenue Forecast for Finance, NALA, 2016–2023
  • 26. Online Video Advertising Market: Revenue Forecast for Telecom, NALA, 2016–2023
  • 27. Online Video Advertising Market: Revenue Forecast for Hospitality/Travel, NALA, 2016–2023
  • 28. Online Video Advertising Market: Revenue Forecast for Automotive, NALA, 2016–2023
  • 29. Online Video Advertising Market: Revenue Forecast for Consumer Electronics, NALA, 2016–2023
  • 30. Online Video Advertising Market: Revenue Forecast for Others, NALA, 2016–2023
  • 31. Online Advertising Market: Revenue Forecast, EMEA, 2016–2023
  • 32. Online Video Advertising Market: Revenue Forecast, EMEA, 2016–2023
  • 33. Online Video Advertising Market: Video Ad Spending Breakdown by Channel, EMEA, 2017
  • 34. Online Video Advertising Market: Percent Revenue Breakdown by Vertical, EMEA, 2017
  • 35. Online Video Advertising Market: Revenue Forecast for Retail, EMEA, 2016–2023
  • 36. Online Video Advertising Market: Revenue Forecast for Finance, EMEA, 2016–2023
  • 37. Online Video Advertising Market: Revenue Forecast for Telecom, EMEA, 2016–2023
  • 38. Online Video Advertising Market: Revenue Forecast for Hospitality/Travel, EMEA, 2016–2023
  • 39. Online Video Advertising Market: Revenue Forecast for Automotive, EMEA, 2016–2023
  • 40. Online Video Advertising Market: Revenue Forecast for Consumer Electronics, EMEA, 2016–2023
  • 41. Online Video Advertising Market: Revenue Forecast for Others, EMEA, 2016–2023
  • 42. Online Advertising Market: Revenue Forecast, Asia-Pacific, 2016–2023
  • 43. Online Video Advertising Market: Revenue Forecast, Asia-Pacific, 2016–2023
  • 44. Online Video Advertising Market: Video Ad Spending Breakdown by Channel, Asia-Pacific, 2017
  • 45. Online Video Advertising Market: Percent Revenue Breakdown by Vertical, Asia-Pacific, 2017
  • 46. Online Video Advertising Market: Revenue Forecast for Retail, Asia-Pacific, 2016–2023
  • 47. Online Video Advertising Market: Revenue Forecast for Finance, Asia-Pacific, 2016–2023
  • 48. Online Video Advertising Market: Revenue Forecast for Telecom, Asia-Pacific, 2016–2023
  • 49. Online Video Advertising Market: Revenue Forecast for Hospitality/Travel, Asia-Pacific, 2016–2023
  • 50. Online Video Advertising Market: Revenue Forecast for Automotive, Asia-Pacific, 2016–2023
  • 51. Online Video Advertising Market: Revenue Forecast for Consumer Electronics, Asia-Pacific, 2016–2023
  • 52. Online Video Advertising Market: Revenue Forecast for Others, Asia-Pacific, 2016–2023
Related Research
Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly shift programming online, especially through the mobile channel, which is the fastest-growing advertising medium. Dynamic ad insertion (also known as server-side ad insertion)—powered by the cloud—is the way forward for online video advertising as it meets the stringent monetization and user experience demands for live/linear and video on demand (VOD) content. Challenges stem from factors such as rising ad fraud and ad blocking, brand safety concerns, lack of mobile-focused ad creatives, security and data privacy concerns, scalability, and potential regulatory roadblocks.--BEGIN PROMO--

Research Scope

  • Market trends
  • Drivers and restraints
  • Technical trends
  • Regional breakouts (North America and Latin America (NALA); Europe, Middle East, and Africa (EMEA); and APAC)
  • Analysis of global online video advertising market measurements for 2017
  • Competitive landscape and market share discussions for the base year (2017) for leading market participants

The base year used in this research is 2017, and revenue forecasts as well as discussion of major drivers and restraints for the online video advertising market are provided for the 2016–2023 period.

Geographical Segmentation: The global market has been segmented into North America, Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, and Africa (EMEA).

Key Issues Addressed

  • Will the market continue to grow at its current rapid rate? Will growth slow down as the industry matures over the long term?
  • Where does on
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Table of Contents | Executive Summary~ || Executive Summary~ || Market Engineering Measurements~ || CEO’s Perspective~ | Market Overview~ || Digital Media Value Chain~ || Market Overview—Definitions~ || Regional Market Life Cycle Analysis~ || Regional Market Life Cycle Discussion~ | External Challenges: Drivers and Restraints–Total Online Video Advertising Market~ || Market Drivers~ || Market Restraints~ | Forecasts and Trends–Global Online Video Advertising Market~ || Online Advertising Market—Revenue Forecast~ || Revenue Forecast~ || Video Ad Spending Breakdown by Channel~ || Percent Revenue Forecast by Region~ || Revenue Forecast by Region~ || Percent Revenue by Verticals~ || Revenue Forecast by Verticals—Retail~ || Revenue Forecast by Verticals—Finance~ || Revenue Forecast by Verticals—Telecom~ || Revenue Forecast by Verticals—Hospitality/Travel~ || Revenue Forecast by Verticals—Automotive~ || Revenue Forecast by Verticals—Consumer Electronics~ || Revenue Forecast by Verticals—Others~ | Dynamic Ad Insertion~ || DAI—Introduction and Overview~ || DAI—Unmet Market Needs~ || Key Market Trends~ || Major Trends Shaping the Adoption of DAI (SSAI)~ || Key Value Propositions~ || Revenue Forecast~ || Percent Revenue Forecast by Region~ || Revenue Forecast by Region~ | Market Share and Competitive Analysis~ || Competitive Analysis—Market Share~ || Market Share Analysis~ || Competitive Environment~ || Competitive Landscape Analysis~ || Competitive Factors and Assessment~ | NALA Breakdown~ || NALA Breakdown~ || Market Engineering Measurements~ || Online Advertising Market—Revenue Forecast~ || Revenue Forecast~ || Video Ad Spending Breakdown by Channel~ || Percent Revenue Breakdown by Vertical~ || Revenue Forecast by Verticals—Retail~ || Revenue Forecast by Verticals—Finance~ || Revenue Forecast by Verticals—Telecom~ || Revenue Forecast by Verticals—Hospitality/Travel~ || Revenue Forecast by Verticals—Automotive~ || Revenue Forecast by Verticals—Consumer Electronics~ || Revenue Forecast by Verticals—Others~ | EMEA Breakdown~ || EMEA Breakdown~ || Market Engineering Measurements~ || Online Advertising Market—Revenue Forecast~ || Revenue Forecast~ || Video Ad Spending Breakdown by Channel~ || Percent Revenue Breakdown by Vertical~ || Revenue Forecast by Verticals—Retail~ || Revenue Forecast by Verticals—Finance~ || Revenue Forecast by Verticals—Telecom~ || Revenue Forecast by Verticals—Hospitality/Travel~ || Revenue Forecast by Verticals—Automotive~ || Revenue Forecast by Verticals—Consumer Electronics~ || Revenue Forecast by Verticals—Others~ | Asia-Pacific Breakdown~ || Asia-Pacific Breakdown~ || Market Engineering Measurements~ || Online Advertising Market—Revenue Forecast~ || Revenue Forecast~ || Video Ad Spending Breakdown by Channel~ || Percent Revenue Breakdown by Vertical~ || Revenue Forecast by Verticals—Retail~ || Revenue Forecast by Verticals—Finance~ || Revenue Forecast by Verticals—Telecom~ || Revenue Forecast by Verticals—Hospitality/Travel~ || Revenue Forecast by Verticals—Automotive~ || Revenue Forecast by Verticals—Consumer Electronics~ || Revenue Forecast by Verticals—Others~ | Growth Opportunities and Companies to Action~ || Growth Opportunity 1—Explosion in Live Video Streaming~ || Growth Opportunity 2—Attractive Acquisition Opportunities~ || Growth Opportunity 3—Personalization of Content and Ads~ || Strategic Imperatives for Success and Growth~ | The Last Word~ || The Last Word—Three Big Predictions~ || Legal Disclaimer~ | Appendix~ || Market Engineering Measurements~ || Market Engineering Methodology~ || List of Exhibits~
List of Charts and Figures 1. Total Online Video Advertising Market: Key Market Drivers, Global, 2018–2023~ 2. Total Online Video Advertising Market: Key Market Restraints, Global, 2018–2023~ 3. Total Online Video Advertising Market: Revenue Forecast by Region, Global, 2016–2023~ 4. DAI Market: Key Value Propositions, Global, 2017~ 5. DAI Market: Revenue Forecast by Region, Global, 2016–2023~ 6. DAI Market: Company Market Share Analysis of Top 6 Participants, Global, 2017~ 7. DAI Market: Competitive Structure, Global, 2017~ 8. Online Video Advertising Market: Market Engineering Measurements, NALA, 2017~ 9. Online Video Advertising Market: Market Engineering Measurements, EMEA, 2017~ 10. Online Video Advertising Market: Market Engineering Measurements, Asia-Pacific, 2017~ 11. Total Online Video Advertising Market: Market Engineering Measurements, Global, 2017~| 1. Total Online Video Advertising Market: Market Engineering Measurements, Global, 2017~ 2. Total Online Video Advertising Platforms Market: Market Life Cycle by Geographies, Global, 2017~ 3. Total Online Advertising Market: Revenue Forecast, Global, 2016–2023~ 4. Total Online Video Advertising Market: Revenue Forecast, Global, 2016–2023~ 5. Total Online Video Advertising Market: Video Ad Spending Breakdown by Channel, Global, 2017~ 6. Total Online Video Advertising Market: Percent Revenue Forecast by Region, Global, 2016–2023~ 7. Total Online Video Advertising Market: Percent Revenue by Vertical, Global, 2017~ 8. Online Video Advertising Market: Revenue Forecast for Retail, Global, 2016–2023~ 9. Online Video Advertising Market: Revenue Forecast for Finance, Global, 2016–2023~ 10. Online Video Advertising Market: Revenue Forecast for Telecom, Global, 2016–2023~ 11. Online Video Advertising Market: Revenue Forecast for Hospitality/Travel, Global, 2016–2023~ 12. Online Video Advertising Market: Revenue Forecast for Automotive, Global, 2016–2023~ 13. Online Video Advertising Market: Revenue Forecast for Consumer Electronics, Global, 2016–2023~ 14. Online Video Advertising Market: Revenue Forecast for Others, Global, 2016–2023~ 15. DAI Market: Key Market Trends, Global, 2017~ 16. DAI Market: Revenue Forecast, Global, 2016–2023~ 17. DAI Market: Percent Revenue Forecast by Region, Global, 2016–2023~ 18. DAI Market: Percent of Revenue, Global, 2017~ 19. DAI Market: Competitive Landscape, Global, 2017~ 20. Online Advertising Market: Revenue Forecast, NALA, 2016-2023~ 21. Online Video Advertising Market: Revenue Forecast, NALA, 2016–2023~ 22. Online Video Advertising Market: Video Ad Spending Breakdown by Channel, NALA, 2017~ 23. Online Video Advertising Market: Percent Revenue Breakdown by Vertical, NALA, 2017~ 24. Online Video Advertising Market: Revenue Forecast for Retail, NALA, 2016–2023~ 25. Online Video Advertising Market: Revenue Forecast for Finance, NALA, 2016–2023~ 26. Online Video Advertising Market: Revenue Forecast for Telecom, NALA, 2016–2023~ 27. Online Video Advertising Market: Revenue Forecast for Hospitality/Travel, NALA, 2016–2023~ 28. Online Video Advertising Market: Revenue Forecast for Automotive, NALA, 2016–2023~ 29. Online Video Advertising Market: Revenue Forecast for Consumer Electronics, NALA, 2016–2023~ 30. Online Video Advertising Market: Revenue Forecast for Others, NALA, 2016–2023~ 31. Online Advertising Market: Revenue Forecast, EMEA, 2016–2023~ 32. Online Video Advertising Market: Revenue Forecast, EMEA, 2016–2023~ 33. Online Video Advertising Market: Video Ad Spending Breakdown by Channel, EMEA, 2017~ 34. Online Video Advertising Market: Percent Revenue Breakdown by Vertical, EMEA, 2017 ~ 35. Online Video Advertising Market: Revenue Forecast for Retail, EMEA, 2016–2023~ 36. Online Video Advertising Market: Revenue Forecast for Finance, EMEA, 2016–2023~ 37. Online Video Advertising Market: Revenue Forecast for Telecom, EMEA, 2016–2023~ 38. Online Video Advertising Market: Revenue Forecast for Hospitality/Travel, EMEA, 2016–2023~ 39. Online Video Advertising Market: Revenue Forecast for Automotive, EMEA, 2016–2023~ 40. Online Video Advertising Market: Revenue Forecast for Consumer Electronics, EMEA, 2016–2023~ 41. Online Video Advertising Market: Revenue Forecast for Others, EMEA, 2016–2023~ 42. Online Advertising Market: Revenue Forecast, Asia-Pacific, 2016–2023~ 43. Online Video Advertising Market: Revenue Forecast, Asia-Pacific, 2016–2023~ 44. Online Video Advertising Market: Video Ad Spending Breakdown by Channel, Asia-Pacific, 2017~ 45. Online Video Advertising Market: Percent Revenue Breakdown by Vertical, Asia-Pacific, 2017~ 46. Online Video Advertising Market: Revenue Forecast for Retail, Asia-Pacific, 2016–2023~ 47. Online Video Advertising Market: Revenue Forecast for Finance, Asia-Pacific, 2016–2023~ 48. Online Video Advertising Market: Revenue Forecast for Telecom, Asia-Pacific, 2016–2023~ 49. Online Video Advertising Market: Revenue Forecast for Hospitality/Travel, Asia-Pacific, 2016–2023~ 50. Online Video Advertising Market: Revenue Forecast for Automotive, Asia-Pacific, 2016–2023~ 51. Online Video Advertising Market: Revenue Forecast for Consumer Electronics, Asia-Pacific, 2016–2023~ 52. Online Video Advertising Market: Revenue Forecast for Others, Asia-Pacific, 2016–2023~
Author Aravindh Vanchesan
Industries Entertainment and Media
WIP Number K299-01-00-00-00
Is Prebook No
GPS Codes 9523-D1,9705-C1