Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly shift programming online, especially through the mobile channel, which is the fastest-growing advertising medium. Dynamic ad insertion (also known as server-side ad insertion)—powered by the cloud—is the way forward for online video advertising as it meets the stringent monetization and user experience demands for live/linear and video on demand (VOD) content. Chall

Research Scope

  • Market trends
  • Drivers and restraints
  • Technical trends
  • Regional breakouts (North America and Latin America (NALA); Europe, Middle East, and Africa (EMEA); and APAC)
  • Analysis of global online video advertising market measurements for 2017
  • Competitive landscape and market share discussions for the base year (2017) for leading market participants

The base year used in this research is 2017, and revenue forecasts as well as discussion of major drivers and restraints for the online video advertising market are provided for the 2016–2023 period.

Geographical Segmentation: The global market has been segmented into North America, Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, and Africa (EMEA).


Key Issues Addressed

  • Will the market continue to grow at its current rapid rate? Will growth slow down as the industry matures over the long term?
  • Where does online video ad technology stand today? What are the primary challenges faced by vendors in this market? What are the drivers and restraints for growth in this market?
  • How are the existing competitors for Dynamic Ad Insertion (or SSAI) structured? Are there too many competitors at present? Are they well-positioned to meet customer needs—current and future?
  • Will there be further consolidation over the next four to five years? Is the market attractive for mergers and acquisitions?
  • What are the major verticals under consideration? What are the revenues contributed by each category (retail, finance, telecom, consumer electronics, automotive, hospitality, and so on)?
  • What are the revenue breakups by geographical region (North America, EMEA, Asia-Pacific, Latin America)? Which are the fastest-growing regions?

Author: V Aravindh

Table of Contents

1. Executive Summary
Executive Summary
Market Engineering Measurements
CEO’s Perspective
2. Market Overview
Digital Media Value Chain
Market Overview—Definitions
Regional Market Life Cycle Analysis
Regional Market Life Cycle Discussion
3. External Challenges: Drivers and Restraints–Total Online Video Advertising Market
Market Drivers
Market Restraints
4. Forecasts and Trends–Global Online Video Advertising Market
Online Advertising Market—Revenue Forecast
Revenue Forecast
Video Ad Spending Breakdown by Channel
Percent Revenue Forecast by Region
Revenue Forecast by Region
Percent Revenue by Verticals
Revenue Forecast by Verticals—Retail
Revenue Forecast by Verticals—Finance
Revenue Forecast by Verticals—Telecom
Revenue Forecast by Verticals—Hospitality/Travel
Revenue Forecast by Verticals—Automotive
Revenue Forecast by Verticals—Consumer Electronics
Revenue Forecast by Verticals—Others
5. Dynamic Ad Insertion
DAI—Introduction and Overview
DAI—Unmet Market Needs
Key Market Trends
Major Trends Shaping the Adoption of DAI (SSAI)
Key Value Propositions
Revenue Forecast
Percent Revenue Forecast by Region
Revenue Forecast by Region
6. Market Share and Competitive Analysis
Competitive Analysis—Market Share
Market Share Analysis
Competitive Environment
Competitive Landscape Analysis
Competitive Factors and Assessment
7. NALA Breakdown
NALA Breakdown
Market Engineering Measurements
Online Advertising Market—Revenue Forecast
Revenue Forecast
Video Ad Spending Breakdown by Channel
Percent Revenue Breakdown by Vertical
Revenue Forecast by Verticals—Retail
Revenue Forecast by Verticals—Finance
Revenue Forecast by Verticals—Telecom
Revenue Forecast by Verticals—Hospitality/Travel
Revenue Forecast by Verticals—Automotive
Revenue Forecast by Verticals—Consumer Electronics
Revenue Forecast by Verticals—Others
8. EMEA Breakdown
EMEA Breakdown
Market Engineering Measurements
Online Advertising Market—Revenue Forecast
Revenue Forecast
Video Ad Spending Breakdown by Channel
Percent Revenue Breakdown by Vertical
Revenue Forecast by Verticals—Retail
Revenue Forecast by Verticals—Finance
Revenue Forecast by Verticals—Telecom
Revenue Forecast by Verticals—Hospitality/Travel
Revenue Forecast by Verticals—Automotive
Revenue Forecast by Verticals—Consumer Electronics
Revenue Forecast by Verticals—Others
9. Asia-Pacific Breakdown
Asia-Pacific Breakdown
Market Engineering Measurements
Online Advertising Market—Revenue Forecast
Revenue Forecast
Video Ad Spending Breakdown by Channel
Percent Revenue Breakdown by Vertical
Revenue Forecast by Verticals—Retail
Revenue Forecast by Verticals—Finance
Revenue Forecast by Verticals—Telecom
Revenue Forecast by Verticals—Hospitality/Travel
Revenue Forecast by Verticals—Automotive
Revenue Forecast by Verticals—Consumer Electronics
Revenue Forecast by Verticals—Others
10. Growth Opportunities and Companies to Action
Growth Opportunity 1—Explosion in Live Video Streaming
Growth Opportunity 2—Attractive Acquisition Opportunities
Growth Opportunity 3—Personalization of Content and Ads
Strategic Imperatives for Success and Growth
11. The Last Word
The Last Word—Three Big Predictions
Legal Disclaimer
12. Appendix
Market Engineering Measurements
Market Engineering Methodology
List of Exhibits

Infographic



List of Figures & Charts

1. Total Online Video Advertising Market: Key Market Drivers, Global, 2018–2023
2. Total Online Video Advertising Market: Key Market Restraints, Global, 2018–2023
3. Total Online Video Advertising Market: Revenue Forecast by Region, Global, 2016–2023
4. DAI Market: Key Value Propositions, Global, 2017
5. DAI Market: Revenue Forecast by Region, Global, 2016–2023
6. DAI Market: Company Market Share Analysis of Top 6 Participants, Global, 2017
7. DAI Market: Competitive Structure, Global, 2017
8. Online Video Advertising Market: Market Engineering Measurements, NALA, 2017
9. Online Video Advertising Market: Market Engineering Measurements, EMEA, 2017
10. Online Video Advertising Market: Market Engineering Measurements, Asia-Pacific, 2017
11. Total Online Video Advertising Market: Market Engineering Measurements, Global, 2017


1. Total Online Video Advertising Market: Market Engineering Measurements, Global, 2017
2. Total Online Video Advertising Platforms Market: Market Life Cycle by Geographies, Global, 2017
3. Total Online Advertising Market: Revenue Forecast, Global, 2016–2023
4. Total Online Video Advertising Market: Revenue Forecast, Global, 2016–2023
5. Total Online Video Advertising Market: Video Ad Spending Breakdown by Channel, Global, 2017
6. Total Online Video Advertising Market: Percent Revenue Forecast by Region, Global, 2016–2023
7. Total Online Video Advertising Market: Percent Revenue by Vertical, Global, 2017
8. Online Video Advertising Market: Revenue Forecast for Retail, Global, 2016–2023
9. Online Video Advertising Market: Revenue Forecast for Finance, Global, 2016–2023
10. Online Video Advertising Market: Revenue Forecast for Telecom, Global, 2016–2023
11. Online Video Advertising Market: Revenue Forecast for Hospitality/Travel, Global, 2016–2023
12. Online Video Advertising Market: Revenue Forecast for Automotive, Global, 2016–2023
13. Online Video Advertising Market: Revenue Forecast for Consumer Electronics, Global, 2016–2023
14. Online Video Advertising Market: Revenue Forecast for Others, Global, 2016–2023
15. DAI Market: Key Market Trends, Global, 2017
16. DAI Market: Revenue Forecast, Global, 2016–2023
17. DAI Market: Percent Revenue Forecast by Region, Global, 2016–2023
18. DAI Market: Percent of Revenue, Global, 2017
19. DAI Market: Competitive Landscape, Global, 2017
20. Online Advertising Market: Revenue Forecast, NALA, 2016-2023
21. Online Video Advertising Market: Revenue Forecast, NALA, 2016–2023
22. Online Video Advertising Market: Video Ad Spending Breakdown by Channel, NALA, 2017
23. Online Video Advertising Market: Percent Revenue Breakdown by Vertical, NALA, 2017
24. Online Video Advertising Market: Revenue Forecast for Retail, NALA, 2016–2023
25. Online Video Advertising Market: Revenue Forecast for Finance, NALA, 2016–2023
26. Online Video Advertising Market: Revenue Forecast for Telecom, NALA, 2016–2023
27. Online Video Advertising Market: Revenue Forecast for Hospitality/Travel, NALA, 2016–2023
28. Online Video Advertising Market: Revenue Forecast for Automotive, NALA, 2016–2023
29. Online Video Advertising Market: Revenue Forecast for Consumer Electronics, NALA, 2016–2023
30. Online Video Advertising Market: Revenue Forecast for Others, NALA, 2016–2023
31. Online Advertising Market: Revenue Forecast, EMEA, 2016–2023
32. Online Video Advertising Market: Revenue Forecast, EMEA, 2016–2023
33. Online Video Advertising Market: Video Ad Spending Breakdown by Channel, EMEA, 2017
34. Online Video Advertising Market: Percent Revenue Breakdown by Vertical, EMEA, 2017
35. Online Video Advertising Market: Revenue Forecast for Retail, EMEA, 2016–2023
36. Online Video Advertising Market: Revenue Forecast for Finance, EMEA, 2016–2023
37. Online Video Advertising Market: Revenue Forecast for Telecom, EMEA, 2016–2023
38. Online Video Advertising Market: Revenue Forecast for Hospitality/Travel, EMEA, 2016–2023
39. Online Video Advertising Market: Revenue Forecast for Automotive, EMEA, 2016–2023
40. Online Video Advertising Market: Revenue Forecast for Consumer Electronics, EMEA, 2016–2023
41. Online Video Advertising Market: Revenue Forecast for Others, EMEA, 2016–2023
42. Online Advertising Market: Revenue Forecast, Asia-Pacific, 2016–2023
43. Online Video Advertising Market: Revenue Forecast, Asia-Pacific, 2016–2023
44. Online Video Advertising Market: Video Ad Spending Breakdown by Channel, Asia-Pacific, 2017
45. Online Video Advertising Market: Percent Revenue Breakdown by Vertical, Asia-Pacific, 2017
46. Online Video Advertising Market: Revenue Forecast for Retail, Asia-Pacific, 2016–2023
47. Online Video Advertising Market: Revenue Forecast for Finance, Asia-Pacific, 2016–2023
48. Online Video Advertising Market: Revenue Forecast for Telecom, Asia-Pacific, 2016–2023
49. Online Video Advertising Market: Revenue Forecast for Hospitality/Travel, Asia-Pacific, 2016–2023
50. Online Video Advertising Market: Revenue Forecast for Automotive, Asia-Pacific, 2016–2023
51. Online Video Advertising Market: Revenue Forecast for Consumer Electronics, Asia-Pacific, 2016–2023
52. Online Video Advertising Market: Revenue Forecast for Others, Asia-Pacific, 2016–2023



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