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Global Online Video Advertising Market, Forecast to 2023
Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future
31-Dec-2018
North America
Market Research
K299-01-00-00-00
EM00318-NA-MR_22764
Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly shift programming online, especially through the mobile channel, which is the fastest-growing advertising medium. Dynamic ad insertion (also known as server-side ad insertion)—powered by the cloud—is the way forward for online video advertising as it meets the stringent monetization and user experience demands for live/linear and video on demand (VOD) content. Challenges stem from factors such as rising ad fraud and ad blocking, brand safety concerns, lack of mobile-focused ad creatives, security and data privacy concerns, scalability, and potential regulatory roadblocks.
Research Scope
- Market trends
- Drivers and restraints
- Technical trends
- Regional breakouts (North America and Latin America (NALA); Europe, Middle East, and Africa (EMEA); and APAC)
- Analysis of global online video advertising market measurements for 2017
- Competitive landscape and market share discussions for the base year (2017) for leading market participants
The base year used in this research is 2017, and revenue forecasts as well as discussion of major drivers and restraints for the online video advertising market are provided for the 2016–2023 period.
Geographical Segmentation: The global market has been segmented into North America, Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, and Africa (EMEA).
Key Issues Addressed
- Will the market continue to grow at its current rapid rate? Will growth slow down as the industry matures over the long term?
- Where does online video ad technology stand today? What are the primary challenges faced by vendors in this market? What are the drivers and restraints for growth in this market?
- How are the existing competitors for Dynamic Ad Insertion (or SSAI) structured? Are there too many competitors at present? Are they well-positioned to meet customer needs—current and future?
- Will there be further consolidation over the next four to five years? Is the market attractive for mergers and acquisitions?
- What are the major verticals under consideration? What are the revenues contributed by each category (retail, finance, telecom, consumer electronics, automotive, hospitality, and so on)?
- What are the revenue breakups by geographical region (North America, EMEA, Asia-Pacific, Latin America)? Which are the fastest-growing regions?
Author: V Aravindh
Executive Summary
Market Engineering Measurements
CEO’s Perspective
Digital Media Value Chain
Market Overview—Definitions
Regional Market Life Cycle Analysis
Regional Market Life Cycle Discussion
Market Drivers
Market Restraints
Online Advertising Market—Revenue Forecast
Revenue Forecast
Video Ad Spending Breakdown by Channel
Percent Revenue Forecast by Region
Revenue Forecast by Region
Percent Revenue by Verticals
Revenue Forecast by Verticals—Retail
Revenue Forecast by Verticals—Finance
Revenue Forecast by Verticals—Telecom
Revenue Forecast by Verticals—Hospitality/Travel
Revenue Forecast by Verticals—Automotive
Revenue Forecast by Verticals—Consumer Electronics
Revenue Forecast by Verticals—Others
DAI—Introduction and Overview
DAI—Unmet Market Needs
Key Market Trends
Major Trends Shaping the Adoption of DAI (SSAI)
Key Value Propositions
Revenue Forecast
Percent Revenue Forecast by Region
Revenue Forecast by Region
Competitive Analysis—Market Share
Market Share Analysis
Competitive Environment
Competitive Landscape Analysis
Competitive Factors and Assessment
NALA Breakdown
Market Engineering Measurements
Online Advertising Market—Revenue Forecast
Revenue Forecast
Video Ad Spending Breakdown by Channel
Percent Revenue Breakdown by Vertical
Revenue Forecast by Verticals—Retail
Revenue Forecast by Verticals—Finance
Revenue Forecast by Verticals—Telecom
Revenue Forecast by Verticals—Hospitality/Travel
Revenue Forecast by Verticals—Automotive
Revenue Forecast by Verticals—Consumer Electronics
Revenue Forecast by Verticals—Others
EMEA Breakdown
Market Engineering Measurements
Online Advertising Market—Revenue Forecast
Revenue Forecast
Video Ad Spending Breakdown by Channel
Percent Revenue Breakdown by Vertical
Revenue Forecast by Verticals—Retail
Revenue Forecast by Verticals—Finance
Revenue Forecast by Verticals—Telecom
Revenue Forecast by Verticals—Hospitality/Travel
Revenue Forecast by Verticals—Automotive
Revenue Forecast by Verticals—Consumer Electronics
Revenue Forecast by Verticals—Others
Asia-Pacific Breakdown
Market Engineering Measurements
Online Advertising Market—Revenue Forecast
Revenue Forecast
Video Ad Spending Breakdown by Channel
Percent Revenue Breakdown by Vertical
Revenue Forecast by Verticals—Retail
Revenue Forecast by Verticals—Finance
Revenue Forecast by Verticals—Telecom
Revenue Forecast by Verticals—Hospitality/Travel
Revenue Forecast by Verticals—Automotive
Revenue Forecast by Verticals—Consumer Electronics
Revenue Forecast by Verticals—Others
Growth Opportunity 1—Explosion in Live Video Streaming
Growth Opportunity 2—Attractive Acquisition Opportunities
Growth Opportunity 3—Personalization of Content and Ads
Strategic Imperatives for Success and Growth
The Last Word—Three Big Predictions
Legal Disclaimer
Market Engineering Measurements
Market Engineering Methodology
List of Exhibits
List of Figures
- 1. Total Online Video Advertising Market: Key Market Drivers, Global, 2018–2023
- 2. Total Online Video Advertising Market: Key Market Restraints, Global, 2018–2023
- 3. Total Online Video Advertising Market: Revenue Forecast by Region, Global, 2016–2023
- 4. DAI Market: Key Value Propositions, Global, 2017
- 5. DAI Market: Revenue Forecast by Region, Global, 2016–2023
- 6. DAI Market: Company Market Share Analysis of Top 6 Participants, Global, 2017
- 7. DAI Market: Competitive Structure, Global, 2017
- 8. Online Video Advertising Market: Market Engineering Measurements, NALA, 2017
- 9. Online Video Advertising Market: Market Engineering Measurements, EMEA, 2017
- 10. Online Video Advertising Market: Market Engineering Measurements, Asia-Pacific, 2017
- 11. Total Online Video Advertising Market: Market Engineering Measurements, Global, 2017
List of Charts
- 1. Total Online Video Advertising Market: Market Engineering Measurements, Global, 2017
- 2. Total Online Video Advertising Platforms Market: Market Life Cycle by Geographies, Global, 2017
- 3. Total Online Advertising Market: Revenue Forecast, Global, 2016–2023
- 4. Total Online Video Advertising Market: Revenue Forecast, Global, 2016–2023
- 5. Total Online Video Advertising Market: Video Ad Spending Breakdown by Channel, Global, 2017
- 6. Total Online Video Advertising Market: Percent Revenue Forecast by Region, Global, 2016–2023
- 7. Total Online Video Advertising Market: Percent Revenue by Vertical, Global, 2017
- 8. Online Video Advertising Market: Revenue Forecast for Retail, Global, 2016–2023
- 9. Online Video Advertising Market: Revenue Forecast for Finance, Global, 2016–2023
- 10. Online Video Advertising Market: Revenue Forecast for Telecom, Global, 2016–2023
- 11. Online Video Advertising Market: Revenue Forecast for Hospitality/Travel, Global, 2016–2023
- 12. Online Video Advertising Market: Revenue Forecast for Automotive, Global, 2016–2023
- 13. Online Video Advertising Market: Revenue Forecast for Consumer Electronics, Global, 2016–2023
- 14. Online Video Advertising Market: Revenue Forecast for Others, Global, 2016–2023
- 15. DAI Market: Key Market Trends, Global, 2017
- 16. DAI Market: Revenue Forecast, Global, 2016–2023
- 17. DAI Market: Percent Revenue Forecast by Region, Global, 2016–2023
- 18. DAI Market: Percent of Revenue, Global, 2017
- 19. DAI Market: Competitive Landscape, Global, 2017
- 20. Online Advertising Market: Revenue Forecast, NALA, 2016-2023
- 21. Online Video Advertising Market: Revenue Forecast, NALA, 2016–2023
- 22. Online Video Advertising Market: Video Ad Spending Breakdown by Channel, NALA, 2017
- 23. Online Video Advertising Market: Percent Revenue Breakdown by Vertical, NALA, 2017
- 24. Online Video Advertising Market: Revenue Forecast for Retail, NALA, 2016–2023
- 25. Online Video Advertising Market: Revenue Forecast for Finance, NALA, 2016–2023
- 26. Online Video Advertising Market: Revenue Forecast for Telecom, NALA, 2016–2023
- 27. Online Video Advertising Market: Revenue Forecast for Hospitality/Travel, NALA, 2016–2023
- 28. Online Video Advertising Market: Revenue Forecast for Automotive, NALA, 2016–2023
- 29. Online Video Advertising Market: Revenue Forecast for Consumer Electronics, NALA, 2016–2023
- 30. Online Video Advertising Market: Revenue Forecast for Others, NALA, 2016–2023
- 31. Online Advertising Market: Revenue Forecast, EMEA, 2016–2023
- 32. Online Video Advertising Market: Revenue Forecast, EMEA, 2016–2023
- 33. Online Video Advertising Market: Video Ad Spending Breakdown by Channel, EMEA, 2017
- 34. Online Video Advertising Market: Percent Revenue Breakdown by Vertical, EMEA, 2017
- 35. Online Video Advertising Market: Revenue Forecast for Retail, EMEA, 2016–2023
- 36. Online Video Advertising Market: Revenue Forecast for Finance, EMEA, 2016–2023
- 37. Online Video Advertising Market: Revenue Forecast for Telecom, EMEA, 2016–2023
- 38. Online Video Advertising Market: Revenue Forecast for Hospitality/Travel, EMEA, 2016–2023
- 39. Online Video Advertising Market: Revenue Forecast for Automotive, EMEA, 2016–2023
- 40. Online Video Advertising Market: Revenue Forecast for Consumer Electronics, EMEA, 2016–2023
- 41. Online Video Advertising Market: Revenue Forecast for Others, EMEA, 2016–2023
- 42. Online Advertising Market: Revenue Forecast, Asia-Pacific, 2016–2023
- 43. Online Video Advertising Market: Revenue Forecast, Asia-Pacific, 2016–2023
- 44. Online Video Advertising Market: Video Ad Spending Breakdown by Channel, Asia-Pacific, 2017
- 45. Online Video Advertising Market: Percent Revenue Breakdown by Vertical, Asia-Pacific, 2017
- 46. Online Video Advertising Market: Revenue Forecast for Retail, Asia-Pacific, 2016–2023
- 47. Online Video Advertising Market: Revenue Forecast for Finance, Asia-Pacific, 2016–2023
- 48. Online Video Advertising Market: Revenue Forecast for Telecom, Asia-Pacific, 2016–2023
- 49. Online Video Advertising Market: Revenue Forecast for Hospitality/Travel, Asia-Pacific, 2016–2023
- 50. Online Video Advertising Market: Revenue Forecast for Automotive, Asia-Pacific, 2016–2023
- 51. Online Video Advertising Market: Revenue Forecast for Consumer Electronics, Asia-Pacific, 2016–2023
- 52. Online Video Advertising Market: Revenue Forecast for Others, Asia-Pacific, 2016–2023
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