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Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future
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Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly shift programming online, especially through the mobile channel, which is the fastest-growing advertising medium. Dynamic ad insertion (also known as server-side ad insertion)—powered by the cloud—is the way forward for online video advertising as it meets the stringent monetization and user experience demands for live/linear and video on demand (VOD) content. Challenges stem from factors such as rising ad fraud and ad blocking, brand safety concerns, lack of mobile-focused ad creatives, security and data privacy concerns, scalability, and potential regulatory roadblocks.
The base year used in this research is 2017, and revenue forecasts as well as discussion of major drivers and restraints for the online video advertising market are provided for the 2016–2023 period.
Geographical Segmentation: The global market has been segmented into North America, Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, and Africa (EMEA).
Key Issues Addressed
Author: V Aravindh
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