Global Online Video Platforms Market, Forecast to 2023

Global Online Video Platforms Market, Forecast to 2023

As Delivery and Workflow Increasingly Commoditize, Live Workflows and Personalization Capabilities will be Competitive Factors for OVPs

RELEASE DATE
21-Jan-2019
REGION
North America
Research Code: K2B0-01-00-00-00
SKU: EM00320-NA-MR_22795

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Description

Frost & Sullivan defines an online video platform (OVP) as a fee-based software-as-a service (SaaS) online content solution that enables video content owners to ingest, transcode, store, manage, protect, publish, syndicate, track, and monetize online video. While video continues to form the center of this formal definition, this process also includes audio, metadata, streaming, analytics, and much more. OVPs play a very critical role in delivering online video content to the world. They enable media and entertainment companies including broadcasters, MSOs, publishers, and all types of content owners to publish, protect, manage, and monetize their digital video assets. OVPs also power online properties and Web sites of the world’s largest enterprises, brands, and SMBs alike. From a technology standpoint, OVPs typically provide a one-stop shop for video conversion to any online video format and facilitate the delivery of these video files across multiple platforms and devices. In some cases, OVPs also provide integrated advertising, visitor and QoS analytics, and other key metrics. The transformation of the TV industry and the proliferation of TV Everywhere and Internet video-on-demand services has created a huge demand for OVPs. OVPs help media and entertainment companies to execute on OTT strategies, enabling the ingest, transcode, storage, management, and monetization of their video assets. The use of video at enterprises and educational institutions also continues to grow, driving the OVP deployments. However, the market for online video technologies is crowded and dynamic, and the competition is intense.

Research Scope

This study offers a closer look at the key drivers and restraints affecting the OVP market. It includes growth forecasts by region and segment, technology, and market trends. It also discusses shifts in competitive landscape dynamics. The regions covered in this research service include North America and Latin America (NALA); Europe, the Middle East, and Africa (EMEA); and Asia-Pacific (APAC).


Key Issues Addressed

  • Is the market growing? How long will it continue to grow, and at what rate?
  • What factors will drive the growth of this market? What are the challenges that will hold the market back?
  • Are the existing competitors correctly structured to meet customer needs? How will this market evolve in the future?
  • What technology trends are shaping the marketplace today?
  • What segments and regions are most rapidly adopting OVPs? How will this landscape evolve in the future?

Author: Anisha Vinny

RESEARCH: INFOGRAPHIC

This infographic presents a brief overview of the research, and highlights the key topics discussed in it.
Click image to view it in full size

Table of Contents

Key Findings

Market Engineering Measurements

CEO’s Perspective

Market Overview—OVP Definition

Market Overview—Focus of Analysis

Market Overview—Segment Definitions

Market Overview—Definitions

Digital Media Value Chain

Market Overview—OVP Role in Digital Media Ecosystem

Market Overview—OVP Vendors

Market Overview—OVP Customers

Market Drivers

Market Restraints

Revenue Forecast

Percent Revenue Forecast by Region

Revenue Forecast by Region

Regional Market Life Cycle Analysis

The Evolving OVP Market

Competitive Analysis—Market Share

Competitive Environment

Market Share and Vendor Analysis—Market Leader

Market Share & Vendor Analysis—Market Contenders

Emerging and Receding Participants

Growth Opportunity 1—Personalization

Growth Opportunity 2—Enterprise Video

Growth Opportunity 3—Geographic Footprint

Growth Opportunity 4—Live Video

Strategic Imperatives for Success and Growth

Key Findings

Market Engineering Measurements

Revenue Forecast

Key Findings

Market Engineering Measurements

Revenue Forecast

NALA Breakdown

Revenue Forecast—OVP for TVE Segment

Revenue Forecast—OVP for OTT and Others Segment

EMEA Breakdown—Western Europe

EMEA Breakdown—Nordics

EMEA Breakdown—Middle East

Revenue Forecast—OVP for TVE Segment

Revenue Forecast—OVP for OTT and Others Segment

APAC Breakdown

Revenue Forecast—OVP for TVE Segment

Revenue Forecast—OVP for OTT and Others Segment

The Last Word—Predictions

The Last Word—Recommendations

Legal Disclaimer

Market Engineering Methodology

Market Engineering Measurements

Partial List of Companies Interviewed

List of Exhibits

List of Figures
  • 1. Digital Media Value Chain, Global, 2017
  • 2. Total OVP Market: Key Market Drivers, Global, 2018–2023
  • 3. Total OVP Market: Key Market Restraints, Global, 2018–2023
  • 4. Total OVP Market: Revenue Forecast by Region, Global, 2017–2023
  • 5. Total OVP Market: Competitive Structure, Global, 2017
  • 6. TVE Segment: Market Engineering Measurements, Global, 2017
  • 7. OTT and Others Segment: Market Engineering Measurements, Global, 2017
List of Charts
  • 1. Total OVP Market: Market Engineering Measurements, Global, 2017
  • 2. Total OVP Market: Revenue Forecast, Global, 2017–2023
  • 3. Total OVP Market: Percent Revenue Forecast by Region, Global, 2017 and 2023
  • 4. Total OVP Market: Regional Market Life Cycle Analysis, Global, 2017
  • 5. Total OVP Market: Market Share by Company, Global, 2017
  • 6. TVE Segment: Top Three Players, Global, 2017
  • 7. TVE Segment: Revenue Forecast, Global, 2017–2023
  • 8. OTT & Other Segment: Top Three Players, Global, 2017
  • 9. OTT and Others Segment: Revenue Forecast, Global, 2017–2023
  • 10. TVE Segment: Revenue Forecast, NALA, 2017–2023
  • 11. OTT and Others Segment: Revenue Forecast, NALA, 2017–2023
  • 12. TVE Segment: Revenue Forecast, EMEA, 2017–2023
  • 13. OTT and Others Segment: Revenue Forecast, EMEA, 2017–2023
  • 14. TVE Segment: Revenue Forecast, APAC, 2017–2023
  • 15. OTT and Others Segment: Revenue Forecast, APAC, 2017–2023
Frost & Sullivan defines an online video platform (OVP) as a fee-based software-as-a service (SaaS) online content solution that enables video content owners to ingest, transcode, store, manage, protect, publish, syndicate, track, and monetize online video. While video continues to form the center of this formal definition, this process also includes audio, metadata, streaming, analytics, and much more. OVPs play a very critical role in delivering online video content to the world. They enable media and entertainment companies including broadcasters, MSOs, publishers, and all types of content owners to publish, protect, manage, and monetize their digital video assets. OVPs also power online properties and Web sites of the world’s largest enterprises, brands, and SMBs alike. From a technology standpoint, OVPs typically provide a one-stop shop for video conversion to any online video format and facilitate the delivery of these video files across multiple platforms and devices. In some cases, OVPs also provide integrated advertising, visitor and QoS analytics, and other key metrics. The transformation of the TV industry and the proliferation of TV Everywhere and Internet video-on-demand services has created a huge demand for OVPs. OVPs help media and entertainment companies to execute on OTT strategies, enabling the ingest, transcode, storage, management, and monetization of their video assets. The use of video at enterprises and educational institutions also continues to grow, driving the OVP deployments. However, the market for online video technologies is crowded and dynamic, and the competition is intense.--BEGIN PROMO--

Research Scope

This study offers a closer look at the key drivers and restraints affecting the OVP market. It includes growth forecasts by region and segment, technology, and market trends. It also discusses shifts in competitive landscape dynamics. The regions covered in this research service include North America and Latin America (NALA); Europe, the Middle East, and Africa (EMEA); and Asia-Pacific (APAC).

Key Issues Addressed

  • Is the market growing How long will it continue to grow, and at what rate
  • What factors will drive the growth of this market What are the challenges that will hold the market back
  • Are the existing competitors correctly structured to meet customer needs How will this market evolve in the future
  • What technology trends are shaping the marketplace today
  • What segments and regions are most rapidly adopting OVPs How will this landscape evolve in the future

Author: Anisha Vinny

More Information
No Index No
Podcast No
Table of Contents | Executive Summary~ || Key Findings~ || Market Engineering Measurements~ || CEO’s Perspective~ | Market Overview~ || Market Overview—OVP Definition~ || Market Overview—Focus of Analysis~ || Market Overview—Segment Definitions~ || Market Overview—Definitions~ || Digital Media Value Chain~ || Market Overview—OVP Role in Digital Media Ecosystem~ || Market Overview—OVP Vendors~ || Market Overview—OVP Customers~ | Drivers and Restraints—Total OVP Market~ || Market Drivers~ || Market Restraints~ | Forecasts and Trends—Total OVP Market~ || Revenue Forecast~ || Percent Revenue Forecast by Region~ || Revenue Forecast by Region~ || Regional Market Life Cycle Analysis~ | Technology Trends—Total OVP Market~ || Technology Trends~ | Market Share and Competitive Analysis—Total OVP Market~ || The Evolving OVP Market~ || Competitive Analysis—Market Share~ || Competitive Environment~ || Market Share and Vendor Analysis—Market Leader~ || Market Share & Vendor Analysis—Market Contenders~ || Emerging and Receding Participants~ | Growth Opportunities and Companies to Action~ || Growth Opportunity 1—Personalization~ || Growth Opportunity 2—Enterprise Video~ || Growth Opportunity 3—Geographic Footprint~ || Growth Opportunity 4—Live Video~ || Strategic Imperatives for Success and Growth~ | OVP for TVE Segment Breakdown~ || Key Findings~ || Market Engineering Measurements~ || Revenue Forecast~ | OVP for OTT and Others Segment Breakdown~ || Key Findings~ || Market Engineering Measurements~ || Revenue Forecast~ | NALA Breakdown~ || NALA Breakdown~ || Revenue Forecast—OVP for TVE Segment~ || Revenue Forecast—OVP for OTT and Others Segment~ | EMEA Breakdown~ || EMEA Breakdown—Western Europe~ || EMEA Breakdown—Nordics~ || EMEA Breakdown—Middle East~ || Revenue Forecast—OVP for TVE Segment~ || Revenue Forecast—OVP for OTT and Others Segment~ | APAC Breakdown~ || APAC Breakdown~ || Revenue Forecast—OVP for TVE Segment~ || Revenue Forecast—OVP for OTT and Others Segment~ | The Last Word~ || The Last Word—Predictions~ || The Last Word—Recommendations~ || Legal Disclaimer~ | Appendix~ || Market Engineering Methodology~ || Market Engineering Measurements~ || Partial List of Companies Interviewed~ || List of Exhibits~
Predecessor ND40-01-00-00-00
List of Charts and Figures 1. Digital Media Value Chain, Global, 2017~ 2. Total OVP Market: Key Market Drivers, Global, 2018–2023~ 3. Total OVP Market: Key Market Restraints, Global, 2018–2023~ 4. Total OVP Market: Revenue Forecast by Region, Global, 2017–2023 ~ 5. Total OVP Market: Competitive Structure, Global, 2017~ 6. TVE Segment: Market Engineering Measurements, Global, 2017~ 7. OTT and Others Segment: Market Engineering Measurements, Global, 2017~| 1. Total OVP Market: Market Engineering Measurements, Global, 2017~ 2. Total OVP Market: Revenue Forecast, Global, 2017–2023~ 3. Total OVP Market: Percent Revenue Forecast by Region, Global, 2017 and 2023~ 4. Total OVP Market: Regional Market Life Cycle Analysis, Global, 2017~ 5. Total OVP Market: Market Share by Company, Global, 2017~ 6. TVE Segment: Top Three Players, Global, 2017~ 7. TVE Segment: Revenue Forecast, Global, 2017–2023~ 8. OTT & Other Segment: Top Three Players, Global, 2017~ 9. OTT and Others Segment: Revenue Forecast, Global, 2017–2023~ 10. TVE Segment: Revenue Forecast, NALA, 2017–2023~ 11. OTT and Others Segment: Revenue Forecast, NALA, 2017–2023~ 12. TVE Segment: Revenue Forecast, EMEA, 2017–2023~ 13. OTT and Others Segment: Revenue Forecast, EMEA, 2017–2023~ 14. TVE Segment: Revenue Forecast, APAC, 2017–2023~ 15. OTT and Others Segment: Revenue Forecast, APAC, 2017–2023~
Author Anisha Vinny
Industries Entertainment and Media
WIP Number K2B0-01-00-00-00
Is Prebook No
GPS Codes 9523-D1,9705-C1,9A3D-D1