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Global Online Video Platforms Market, Forecast to 2023 Updated Research Available
As Delivery and Workflow Increasingly Commoditize, Live Workflows and Personalization Capabilities will be Competitive Factors for OVPs
21-Jan-2019
North America
Market Research
K2B0-01-00-00-00
EM00320-NA-MR_22795
Frost & Sullivan defines an online video platform (OVP) as a fee-based software-as-a service (SaaS) online content solution that enables video content owners to ingest, transcode, store, manage, protect, publish, syndicate, track, and monetize online video. While video continues to form the center of this formal definition, this process also includes audio, metadata, streaming, analytics, and much more. OVPs play a very critical role in delivering online video content to the world. They enable media and entertainment companies including broadcasters, MSOs, publishers, and all types of content owners to publish, protect, manage, and monetize their digital video assets. OVPs also power online properties and Web sites of the world’s largest enterprises, brands, and SMBs alike. From a technology standpoint, OVPs typically provide a one-stop shop for video conversion to any online video format and facilitate the delivery of these video files across multiple platforms and devices. In some cases, OVPs also provide integrated advertising, visitor and QoS analytics, and other key metrics. The transformation of the TV industry and the proliferation of TV Everywhere and Internet video-on-demand services has created a huge demand for OVPs. OVPs help media and entertainment companies to execute on OTT strategies, enabling the ingest, transcode, storage, management, and monetization of their video assets. The use of video at enterprises and educational institutions also continues to grow, driving the OVP deployments. However, the market for online video technologies is crowded and dynamic, and the competition is intense.
Research Scope
This study offers a closer look at the key drivers and restraints affecting the OVP market. It includes growth forecasts by region and segment, technology, and market trends. It also discusses shifts in competitive landscape dynamics. The regions covered in this research service include North America and Latin America (NALA); Europe, the Middle East, and Africa (EMEA); and Asia-Pacific (APAC).
Key Issues Addressed
- Is the market growing? How long will it continue to grow, and at what rate?
- What factors will drive the growth of this market? What are the challenges that will hold the market back?
- Are the existing competitors correctly structured to meet customer needs? How will this market evolve in the future?
- What technology trends are shaping the marketplace today?
- What segments and regions are most rapidly adopting OVPs? How will this landscape evolve in the future?
Author: Anisha Vinny
Key Findings
Market Engineering Measurements
CEO’s Perspective
Market Overview—OVP Definition
Market Overview—Focus of Analysis
Market Overview—Segment Definitions
Market Overview—Definitions
Digital Media Value Chain
Market Overview—OVP Role in Digital Media Ecosystem
Market Overview—OVP Vendors
Market Overview—OVP Customers
Market Drivers
Market Restraints
Revenue Forecast
Percent Revenue Forecast by Region
Revenue Forecast by Region
Regional Market Life Cycle Analysis
Technology Trends
The Evolving OVP Market
Competitive Analysis—Market Share
Competitive Environment
Market Share and Vendor Analysis—Market Leader
Market Share & Vendor Analysis—Market Contenders
Emerging and Receding Participants
Growth Opportunity 1—Personalization
Growth Opportunity 2—Enterprise Video
Growth Opportunity 3—Geographic Footprint
Growth Opportunity 4—Live Video
Strategic Imperatives for Success and Growth
Key Findings
Market Engineering Measurements
Revenue Forecast
Key Findings
Market Engineering Measurements
Revenue Forecast
NALA Breakdown
Revenue Forecast—OVP for TVE Segment
Revenue Forecast—OVP for OTT and Others Segment
EMEA Breakdown—Western Europe
EMEA Breakdown—Nordics
EMEA Breakdown—Middle East
Revenue Forecast—OVP for TVE Segment
Revenue Forecast—OVP for OTT and Others Segment
APAC Breakdown
Revenue Forecast—OVP for TVE Segment
Revenue Forecast—OVP for OTT and Others Segment
The Last Word—Predictions
The Last Word—Recommendations
Legal Disclaimer
Market Engineering Methodology
Market Engineering Measurements
Partial List of Companies Interviewed
List of Exhibits
List of Figures
- 1. Digital Media Value Chain, Global, 2017
- 2. Total OVP Market: Key Market Drivers, Global, 2018–2023
- 3. Total OVP Market: Key Market Restraints, Global, 2018–2023
- 4. Total OVP Market: Revenue Forecast by Region, Global, 2017–2023
- 5. Total OVP Market: Competitive Structure, Global, 2017
- 6. TVE Segment: Market Engineering Measurements, Global, 2017
- 7. OTT and Others Segment: Market Engineering Measurements, Global, 2017
List of Charts
- 1. Total OVP Market: Market Engineering Measurements, Global, 2017
- 2. Total OVP Market: Revenue Forecast, Global, 2017–2023
- 3. Total OVP Market: Percent Revenue Forecast by Region, Global, 2017 and 2023
- 4. Total OVP Market: Regional Market Life Cycle Analysis, Global, 2017
- 5. Total OVP Market: Market Share by Company, Global, 2017
- 6. TVE Segment: Top Three Players, Global, 2017
- 7. TVE Segment: Revenue Forecast, Global, 2017–2023
- 8. OTT & Other Segment: Top Three Players, Global, 2017
- 9. OTT and Others Segment: Revenue Forecast, Global, 2017–2023
- 10. TVE Segment: Revenue Forecast, NALA, 2017–2023
- 11. OTT and Others Segment: Revenue Forecast, NALA, 2017–2023
- 12. TVE Segment: Revenue Forecast, EMEA, 2017–2023
- 13. OTT and Others Segment: Revenue Forecast, EMEA, 2017–2023
- 14. TVE Segment: Revenue Forecast, APAC, 2017–2023
- 15. OTT and Others Segment: Revenue Forecast, APAC, 2017–2023
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