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The global automotive industry experienced dynamic transformations in 2024, driven by rapid advancements in powertrain technologies and shifting production strategies. As the industry adapts to a growing demand for electric vehicles (EVs) and hybrid powertrains, major original equipment manufacturers (OEMs) are refining their model portfolios to ca...

Global light vehicle production continued to expand moderately in 2025 despite ongoing economic uncertainty, shifting regulations, and the slowing transition toward electrification. This report examines how major automotive regions and OEM groups adapted to these pressures and restructured production strategies to remain competitive.While growth pa...

The transition to software-defined vehicles, centralized compute platforms, OTA updates, and connected services is significantly increasing software complexity and attack surface exposure. Continuous asset visibility, vulnerability management, software supply chain security, and secure-by-design engineering are becoming essential capabilities throu...

AI generative design technology is emerging as a transformative tool across various industries, including the automotive sector. The technology tool presents tremendous potential for innovation in automotive design by enabling OEMs to explore multiple design iterations swiftly and cost-effectively to produce more fuel-efficient, lightweight vehicle...

The automotive industry is evolving rapidly in terms of technology as well as tackling environmental issues. Electric vehicles (EVs) have been introduced as a clean energy initiative as they have low or zero emissions and have come a long way to become an integral part of OEMs’ business strategies. Automakers like PSA and Volkswagen (VW) are creati...

A surge in technical developments is fueling change in the automotive sector. This growth opportunity analytics investigates cutting-edge technologies revolutionizing the industry. Digital drivers, such as AI-generative design, quantum simulation, mixed reality, digital twins, virtual prototyping, smart factories, virtual workspaces, and machine vi...

The global automotive industry is undergoing a significant transformation, with 2025 projected to bring new developments influenced by key events in 2024. This report highlights the factors driving this transformation, including important partnerships among automakers, technology firms, and suppliers, particularly in areas such as electrification, ...

29 Sep 2023  |  North America  |  Market Research

Competitive Analysis of Original Equipment Manufacturer (OEM) Investments in Vehicle Electrification

Localized Battery Development and Production Prioritized to Cater to Future Regional Electric Vehicle (EV) Demand

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Frost & Sullivan’s projection indicates that the global EV market will record over 44% year-on-year unit sales growth in 2023. China, Europe, and North America will be important contributors to this surge. Increased focus on reducing carbon emissions will drive EV demand in coming years. OEMs have been rushing to gain a share of the competitive EV ...

Carbon nanotubes (CNTs) are emerging as a cornerstone material for next-generation industries, enabling breakthroughs in electric vehicles, aerospace, energy storage, and flexible electronics through their unique combination of lightweight structure, exceptional electrical conductivity, and superior mechanical and thermal performance. Beyond enhanc...