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In the evolving landscape of aftermarket brake linings in India, mechanics are emerging as key pivotal influencers in the repair and replacement process. This voice of customer study captures insights and viewpoints of mechanics across 12 states and 16 cities in India. While multiple stakeholders, including vehicle owners, drivers, retailers, deale...

This research is based on a 2017 survey conducted in 12 key Indian cities to study consumer awareness, price perceptions, benefits, concerns, and willingness to purchase alternative fuel technologies—namely, electric vehicles (EVs) and full and mild hybrid vehicles. Full hybrid vehicles resounded with customers better compared to other types of veh...

The Indian automotive industry is at a tipping point, with a range of factors, such as increasing urbanization and congestion, shifting consumer preference towards connectivity, the transition toward electric vehicles, and growing demand for safer cars, changing the dynamics of the market. The Indian government s push to reduce road fatalities and ...