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Customers are More Receptive to Full Hybrids Than EVs as a Better Alternative Propulsion System Offering
07-Aug-2017
South Asia, Middle East & North Africa
Market Research
9AB2-00-6C-00-00
AU01522-SA-MR_20563
This research is based on a 2017 survey conducted in 12 key Indian cities to study consumer awareness, price perceptions, benefits, concerns, and willingness to purchase alternative fuel technologies—namely, electric vehicles (EVs) and full and mild hybrid vehicles.
Full hybrid vehicles resounded with customers better compared to other types of vehicles considered for the study. Compared to EVs and mild hybrids, customers were found to be more receptive to the full hybrid’s benefits of additional fuel economy; they consider full hybrids as a better alternate propulsion system offering.
However, the overall awareness of full hybrids is moderately low, with customers in the northern and western regions being relatively more aware of this technology, and customers in the south being the least aware.
The study also assesses general consumer willingness to pay for EVs, full hybrid vehicles, and mild hybrid vehicles as per the difference in a premium over the cost of a regular ICE-based vehicle, priced at INR 10 lakh.
Key questions that this study will answer:
• What are the key buying factors for vehicle purchase in the Indian automotive market?
• What are the customer awareness levels and perceptions about hybrid/electric vehicles present in the Indian market?
• What are the key perceived benefits, concerns, and barriers related to the purchase of hybrid/electric vehicle technology in India?
• What is the level of consumer willingness to purchase a car with hybrid/electric technology? What differences in price are consumers ready to pay?
• What are the changes needed to alleviate the key misconceptions related to hybrid/electric vehicle technologies?
Executive Summary—Key Findings
Key Barriers to Adoption—Electric Vehicles
Full Hybrid Vehicles—Top 3 Barriers to Adoption
Key Barriers to Adoption—Mild Hybrid Vehicles
Purchase Intention—Electric Vehicles
Purchase Intention—Full Hybrid Vehicles
Purchase Intention—Mild Hybrid Vehicles
Research Scope
Research Aims and Objectives
Key Questions This Study Will Answer
Research Background
Research Methodology
Key OEMs Compared in this Study
Vehicle Segmentation—Hybrid and Electric Vehicles
Awareness Levels—Electric Vehicles
Awareness Levels—Full Hybrid Vehicles
Awareness Levels—Mild Hybrid Vehicles
Model Awareness—Hybrid and Electric Vehicles
Electric Vehicles—Summary
Electric Vehicles—Benefits
Electric Vehicles—Voice of Customer about Benefits
Electric Vehicles—Barriers
Electric Vehicles—Top 3 Barriers to Adoption
Electric Vehicles—Voice of Customer about Barriers
Electric Vehicles—Emotional and Rational Mapping
Electric Vehicles—Owner and Intender Analysis
Electric Vehicles—Tier-wise Analysis
Electric Vehicles—Zone-wise Analysis
Full Hybrid Vehicles—Summary
Full Hybrid Vehicles—Top 3 Consumer Benefits
Full Hybrid Vehicles—Benefits
Full Hybrid Vehicles—Voice of Customer about Benefits
Full Hybrid Vehicles—Top 3 Barriers to Adoption
Full Hybrid Vehicles—Barriers
Full Hybrid Vehicles—Voice of Customer about Barriers
Full Hybrid Vehicles—Emotional and Rational Mapping
Full Hybrid Vehicle—Owner and Intender Analysis
Full Hybrid Vehicle—Tier-wise Analysis
Full Hybrid Vehicle—Zone-wise Analysis
Willingness to Pay for Full Hybrids—3 Key Reasons to Pay
Mild Hybrid Vehicles—Summary
Mild Hybrid Vehicles—Benefits
Mild Hybrid Vehicles—Voice of Customer about Benefits
Mild Hybrid Vehicles–Barriers
Mild Hybrid Vehicles—Voice of Customer about Barriers
Mild Hybrid Vehicles—Emotional and Rational Mapping
Mild Hybrid Vehicles—Owner and Intender Analysis
Mild Hybrid Vehicles—Tier-wise Analysis
Mild Hybrid Vehicles—Zone-wise Analysis
Purchase Intention—Electric Vehicles
Purchase Intention—Full Hybrid Vehicles
Purchase Intention—Mild Hybrid Vehicles
Growth Opportunity—Industry Consolidation
Strategic Imperatives for the Indian Automotive Industry
Key Conclusions and Recommendations—Electric Vehicles
Key Conclusions and Recommendations—Full Hybrid Vehicles
Key Conclusions and Recommendations—Mild Hybrid Vehicles
The Last Word—3 Big Predictions
Legal Disclaimer
Acronyms Used
The Frost & Sullivan Story
Value Proposition—Future of Your Company & Career
Global Perspective
Industry Convergence
360º Research Perspective
Implementation Excellence
Our Blue Ocean Strategy
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| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Raghavendra Janardhanan K |
| Industries | Automotive |
| WIP Number | 9AB2-00-6C-00-00 |
| Is Prebook | No |
| GPS Codes | 9800-A6,9832-A6,9882-A6,9AF6-A6 |
Understanding Consumer Perceptions of Hybrid and Electric Vehicle Technologies in India
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