Understanding Consumer Perceptions of Hybrid and Electric Vehicle Technologies in India

Customers are More Receptive to Full Hybrids Than EVs as a Better Alternative Propulsion System Offering

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This research is based on a 2017 survey conducted in 12 key Indian cities to study consumer awareness, price perceptions, benefits, concerns, and willingness to purchase alternative fuel technologies—namely, electric vehicles (EVs) and full and mild hybrid vehicles.
Full hybrid vehicles resounded with customers better compared to other types of vehicles considered for the study. Compared to EVs and mild hybrids, customers were found to be more receptive to the full hybrid’s benefits of additional fuel economy; they consider full hybrids as a better alternate propulsion system offering.
However, the overall awareness of full hybrids is moderately low, with customers in the northern and western regions being relatively more aware of this technology, and customers in the south being the least aware.
The study also assesses general consumer willingness to pay for EVs, full hybrid vehicles, and mild hybrid vehicles as per the difference in a premium over the cost of a regular ICE-based vehicle, priced at INR 10 lakh.
Key questions that this study will answer:
•     What are the key buying factors for vehicle purchase in the Indian automotive market?
•     What are the customer awareness levels and perceptions about hybrid/electric vehicles present in the Indian market?
•     What are the key perceived benefits, concerns, and barriers related to the purchase of hybrid/electric vehicle technology in India?
•     What is the level of consumer willingness to purchase a car with hybrid/electric technology? What differences in price are consumers ready to pay?
•     What are the changes needed to alleviate the key misconceptions related to hybrid/electric vehicle technologies?

Table of Contents

Understanding Consumer Perceptions of Hybrid and Electric Vehicle Technologies in IndiaExecutive SummaryExecutive Summary—Key FindingsKey Barriers to Adoption—Electric VehiclesFull Hybrid Vehicles—Top 3 Barriers to AdoptionKey Barriers to Adoption—Mild Hybrid VehiclesPurchase Intention—Electric VehiclesPurchase Intention—Full Hybrid VehiclesPurchase Intention—Mild Hybrid VehiclesResearch Scope, Objectives, Background, and MethodologyResearch ScopeResearch Aims and ObjectivesKey Questions This Study Will AnswerResearch BackgroundResearch MethodologyKey OEMs Compared in this StudyDefinitions and SegmentationVehicle Segmentation—Hybrid and Electric Vehicles Technology AwarenessAwareness Levels—Electric VehiclesAwareness Levels—Full Hybrid VehiclesAwareness Levels—Mild Hybrid VehiclesModel Awareness—Hybrid and Electric VehiclesElectric VehiclesElectric Vehicles—SummaryElectric Vehicles—Benefits Electric Vehicles—Voice of Customer about BenefitsElectric Vehicles—BarriersElectric Vehicles—Top 3 Barriers to AdoptionElectric Vehicles—Voice of Customer about BarriersElectric Vehicles—Emotional and Rational Mapping Electric Vehicles—Owner and Intender AnalysisElectric Vehicles—Tier-wise Analysis Electric Vehicles—Zone-wise Analysis Full Hybrid VehiclesFull Hybrid Vehicles—SummaryFull Hybrid Vehicles—Top 3 Consumer Benefits Full Hybrid Vehicles—Benefits Full Hybrid Vehicles—Voice of Customer about BenefitsFull Hybrid Vehicles—Top 3 Barriers to AdoptionFull Hybrid Vehicles—BarriersFull Hybrid Vehicles—Voice of Customer about BarriersFull Hybrid Vehicles—Emotional and Rational Mapping Full Hybrid Vehicle—Owner and Intender AnalysisFull Hybrid Vehicle—Tier-wise AnalysisFull Hybrid Vehicle—Zone-wise AnalysisWillingness to Pay for Full Hybrids—3 Key Reasons to PayMild Hybrid VehiclesMild Hybrid Vehicles—SummaryMild Hybrid Vehicles—Benefits Mild Hybrid Vehicles—Voice of Customer about BenefitsMild Hybrid Vehicles–BarriersMild Hybrid Vehicles—Voice of Customer about BarriersMild Hybrid Vehicles—Emotional and Rational Mapping Mild Hybrid Vehicles—Owner and Intender Analysis Mild Hybrid Vehicles—Tier-wise Analysis Mild Hybrid Vehicles—Zone-wise Analysis Purchase IntentionPurchase Intention—Electric VehiclesPurchase Intention—Full Hybrid VehiclesPurchase Intention—Mild Hybrid VehiclesGrowth OpportunitiesGrowth Opportunity—Industry ConsolidationStrategic Imperatives for the Indian Automotive IndustryKey Conclusions and RecommendationsKey Conclusions and Recommendations—Electric VehiclesKey Conclusions and Recommendations—Full Hybrid VehiclesKey Conclusions and Recommendations—Mild Hybrid VehiclesThe Last Word—3 Big PredictionsLegal DisclaimerAppendixAcronyms UsedThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition—Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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Release Date : 19-Sep-17

Region : South Asia, Middle East & North Africa

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