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The Internet of Things (IoT) extends Internet connectivity beyond traditional devices such as desktop and laptop computers, smartphones, and tablets, to other devices that use embedded technology to communicate and interact over the Internet. IoT means that everyday physical objects, from vehicles to manufacturing equipment to hotel coffee makers a...

22 Feb 2018  |  Latin America  |  Market Research

Latin American Big Data and Analytics Market, Forecast to 2023

As the Maturity Evolves, Data Turns into Insights

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The Latin American Big Data and Analytics (BDA) market generated revenues of US$2.992,5 million in 2017, and is expected to reach US$ 8.593,5 million by 2023, representing a CAGR of 19.2%. Big Data and Analytics help organizations make proactive real-time decisions using data. This enables companies to improve customer experience, especially as cu...

Big Data has yet to take hold in Brazil, but some verticals (e.g., finance, telecoms, retail) are exploring projects with IT companies who provide solutions for fraud analytics, real-time analytics with in-memory computing, and online and digital analytics, to name a few. These solutions offer clear return on investment such as reduction of churn r...