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By 2027, winning CX organizations won't run AI pilots—they'll run AI‑powered businesses where: Automation is trusted, humanized, and governed—explainable, resilient, and auditable by design. Decisions are made in the moment, addressing CX challenges as they arise, and journeys are orchestrated end-to-end, from intent to outcome.Employee experience ...

Abstract: The global Customer Experience Platforms market achieved solid growth in 2025, driven by an acceleration of AI-based and advanced capabilities in contact center implementations. As organizations increasingly realize that providing superior CX is fundamental for competitive differentiation, they are responding to growing customer expectati...

To deliver a great customer experience, organizations today want a single view of customers across all touchpoints, which can be achieved through customer relationship management (CRM) solutions. The goal for businesses is to capture and leverage the wealth of available customer data to have profitable, productive, value-rich, experience-enhancing,...

The 21st Annual Customer Contact East 2025 MindXchange provided valuable insights into navigating the evolving customer experience (CX) landscape. This year’s key takeaways emphasize the importance of returning to basics to preserve a company’s core essence amid ongoing digital transformation, geopolitical chaos, and technology disruption. Think of...

29 Aug 2025  |  Global  |  Market Research

The CPaaS Revolution: APIs, AI, and the New Era of Communication

AI-Powered Innovation Creates Differentiation and Boosts Value Propositions

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Frost & Sullivan’s 2025 IT decision-maker (ITDM) survey was conducted to gain insights into the following end-user organizations’ priorities: - Current communications and collaboration technology adoption rates and future adoption plans. - Demand for communications platform as a service (CPaaS) and programmable communications functionality throug...

Agentic AI now decides and acts inside live customer interactions, approving a refund, denying a claim, escalating a complaint, or promising a remedy the company must honor. The accountability and control architecture most enterprises rely on was built to review human work after the fact, and it cannot monitor a decision an AI agent makes in millis...

This analyst insight examines the market forces driving AI adoption in CX management and explains why governance must evolve alongside automation. It outlines the operational and compliance risks of poorly governed AI, identifies the core pillars of effective governance, and provides a practical roadmap for organizations seeking to deploy AI respon...

To deliver excellent customer experience, organizations require a single view of customers across all touchpoints, which they can achieve through customer relationship management (CRM) solutions. Businesses aim to capture and leverage the wealth of available customer data to have profitable, productive, value-rich, experience-enhancing, and loyalty...

As technology adoption has skyrocketed, it has vastly changed the way that consumers engage with businesses across the industries, but never more than in the retail sector. Online shopping, web portals for deals and discounts, review sites allowing consumers to review, compare, praise and complain, and mobile loyalty apps are just a few of the chan...