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30 Jul 2024  |  Europe  |  Market Research
Exploring European Use Cases for Generative AI in CX
Early Use Cases are Encouraging and Helping to Drive GenAI Adoption Across Europe
The emergence of generative AI (GenAI) has sparked intense global interest in AI and how it can help improve customer experience (CX). Several factors drive interest in GenAI, including its positive impact on making conversational AI faster and smarter, enabling critical applications, including personalization at scale, improved self-service capabi...
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19 Nov 2024  |  Global  |  Customer Research
CX Growth Opportunities in the Energy Industry 2024 to 2025
Customer Perspectives
The primary goals of this study are to determine implementation plans of interaction channels, applications, and solutions in the contact center environment across industries and to understand purchase trends. It also investigates the factors that influence product selection. Decision-makers and purchase decision influencers of contact centers wer...
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02 Sep 2026  |  Global  |  Market Research
CX Unfiltered: Industry Trends Redefining Customer Obsession
Analyst Perspectives on Market Volatility, AI Impacts and New Growth Opportunities for the BPO Industry
This report examines the transformation of the Customer Experience (CX) Management and Business Process Outsourcing (BPO) industry as artificial intelligence (AI), automation, and evolving enterprise expectations re-shape traditional service delivery models. Drawing on insights from Frost & Sullivan analysts Sebastian Menutti, Sherrel Roche, and Kr...
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23 May 2024  |  Global  |  Customer Research
CX Growth Opportunities in the Healthcare Industry 2024 to 2025
Customer Perspectives
Digital health has maintained a consistent growth trajectory and continues to address the multi-faceted challenges that plague the industry. The primary focus is investing in technology that helps organizations move toward the Quintuple Aim of the healthcare framework, which includes improving population health, enhancing patient experience, loweri...
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26 Nov 2025  |  Global  |  Customer Research
CX Growth Opportunities in the Information & Communications Technology Industry 2025–2026
Customer Perspectives
The information and communications technology (ICT) industry is undergoing an important transformation, evolving from traditional hardware- & software-centric, and communications infrastructure to cloud-based, interconnected digital ecosystems. This shift has been driven by advances in artificial intelligence (AI), mobile computing, big data analyt...
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08 Aug 2024  |  Global  |  Customer Research
CX Growth Opportunities in the Travel & Hospitality Industry 2024 to 2025
Customer Perspectives
In 2023, the pent-up demand for travel boosted spending in this industry to almost back to pre-pandemic levels. With increasing demand and the need to recoup revenue lost during the 2020-2022 pandemic restrictions, air and ground transportation, accommodations, and dining prices are high. Revenue growth is also expected due to more consumers spendi...
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09 Dec 2021  |  Global  |  Customer Research
Digital Trends in the BFSI Industry Amidst COVID-19 and Beyond
Banking, Financial Services, and Insurance Customer Perspectives
The COVID-19 pandemic accelerated the move to digital channels, the cloud, and self-service customer care so financial companies could take advantage of new technologies to keep businesses running sans a staff yet maintain a satisfactory level of customer experience (CX). BFSI companies are focusing on improving digital experiences such as digital ...
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20 Jan 2023  |  Global  |  Market Outlook
Outlook 2023: Top 10 Predictions for Customer Experience
Employee Experiences and Artificial Intelligence Drive Growth in the CX Industry
The contact center industry benefitted greatly from COVID-19 pandemic market dynamics, which shifted millions of agents to work-at-home (WAH) models and accelerated cloud contact center-as-a-service (CCaaS) adoption. In 2021 and 2022, investments soared, and 2023 is the aftermath of that shift. Greater macroeconomic factors loom large over this...
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20 Sep 2024  |  Global  |  Market Research
Growth Opportunities in Global Customer Relationship Management, 2024
Integrable, Easy-to-use CRM Solutions with AI and Data Analytics Enable Personalized Customer Experiences
To deliver excellent customer experience, organizations require a single view of customers across all touchpoints, which they can achieve through customer relationship management (CRM) solutions. Businesses aim to capture and leverage the wealth of available customer data to have profitable, productive, value-rich, experience-enhancing, and loyalty...
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28 Apr 2026  |  Global  |  Strategic Imperatives
Top 10 Strategic Imperatives in the CX Industry – 2026 to 2027
Harnessing AI Potential for Growth Opportunities
By 2027, winning CX organizations won't run AI pilots—they'll run AI‑powered businesses where: Automation is trusted, humanized, and governed—explainable, resilient, and auditable by design. Decisions are made in the moment, addressing CX challenges as they arise, and journeys are orchestrated end-to-end, from intent to outcome.Employee experience ...
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