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People, processes and technologies have long been the key elements of a CRM strategy. A recent Frost & Sullivan study found that 99Percentage of businesses are now in some stage of digital transformation. The people piece is a great place to start. Customers and employees play probably the most important role in a company's success. Our research pr...

The inauguration of a new U.S. president in January 2025 not only changed the administration but also initiated a complete shift in managing the U.S. economy. A key focus is the rapid implementation of tariffs affecting the U.S. and its trading partners. Tariffs act as a tax on businesses importing goods, since companies cannot retrieve their produ...

Business leaders have renewed their focus on CX, given the current global political and economic uncertainty. This focus extends to attention on security, business continuity, and operational efficiencies. More strategic, long-term objectives, such as market penetration, embracing AI, and enhancing employee experience, rank lower for the 2025-2026 ...

This study examines the trends in the Latin American and the Caribbean (CALA) customer experience outsourcing (CX Outsourcing) services market and forecasts the market size in Brazil in particular. The report provides extensive coverage of services delivered in each local market and those provided from the CALA countries to others overseas. In this...

This study examines the trends in the Latin American and the Caribbean (CALA) customer experience outsourcing (CX Outsourcing) services market and forecasts the market size in Argentina and Chile in particular. The report provides extensive coverage of services delivered in each local market and those provided from the CALA countries to others over...

This study examines the trends in the Latin American and the Caribbean (CALA) customer experience outsourcing (CX Outsourcing) services market and forecasts the market size in Colombia and Peru in particular. The report provides extensive coverage of services delivered in each local market and those provided from the CALA countries to others overse...

This study examines the trends in the Latin American and the Caribbean (CALA) customer experience outsourcing (CX Outsourcing) services market and forecasts the market sizein Mexico and Central America and the Caribbean in particular. The report provides extensive coverage of services delivered in each local market and those provided from the CALA ...

This study examines the trends in the Latin American and the Caribbean (CALA) customer experience outsourcing (CX Outsourcing) services market and forecasts the market size. The report provides extensive coverage of services delivered in each local market and those provided from the CALA countries to others overseas. In this sense, offshore service...

The emergence of generative AI (GenAI) has sparked intense global interest in AI and how it can help improve customer experience (CX). Several factors drive interest in GenAI, including its positive impact on making conversational AI faster and smarter, enabling critical applications, including personalization at scale, improved self-service capabi...