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09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

This edition captures developments related to Generative AI, AI-driven SaaS Platform, FinOps Solution, Edge AI, Deepfake Detection, Smart Travel Management, AI-powered App Testing, Cellular IoT Solution, Industrial IoT Edge Solution, Data Labeling.ITCC TOE’s mission is to investigate emerging wireless communication and computing technology areas in...

This edition of the ITCC Technology Opportunity Engine highlights high-impact innovations across artificial intelligence, blockchain, quantum computing, and industrial IoT that are reshaping enterprise and industrial digital transformation. The analysis captures emerging growth opportunities in generative AI for multimedia content creation, scalabl...

Next Generation 911 (NG911) represents an industry transformation that proactively enhances public safety by acknowledging and catering to the rapidly evolving demands, products, lifestyles, and technologies of citizens. In contrast to the legacy voice-centric enhanced 9-1-1 (E9-1-1) network, NG911 supports a more diverse set of Internet Protocol (...

This edition of the IT, Computing and Communication Technology Opportunity Engine explores growth opportunities across Quantum Computing Systems, AI Cloud Platforms, Orbital Data Centers, Sovereign AI, Multimodal AI Agents, AI-powered Event Platforms, Cloud Infrastructure Platforms, Field Foundation Models, and Legal and Professional Services Workf...

Fifth-generation (5G) technology represents a fundamental shift in communication network architectures and accelerates revenue potential through innovative services that 5G-enabled smartphones, tablets, laptops, and Internet of Things (IoT) devices facilitate. This breakthrough technology delivers a potent combination of network capabilities and fl...

Incorporating AI into mobile operator business operations offers clear advantages—automation, customer-centric services, and operational efficiency. However, these benefits come with challenges, including high implementation costs and data security risks. Strong support from C-level executives and boards can help operators overcome these obstacles....

This Frost Radar examines advanced driver assistance systems (ADAS), ADAS AI, and next-stage autonomous-driving technologies as a fast-evolving domain reshaping mobility and safety. As automakers, Tier I suppliers, chipmakers, AI software developers, and autonomous mobility companies improve perception, prediction, planning, validation, and vehicle...

The B2B payments market is evolving as businesses modernize financial operations and demand faster, more integrated, and automated payment experiences. This Frost Radar™ evaluates leading providers across a fragmented ecosystem that includes AP/AR automation, cross-border payments, treasury and liquidity management, embedded finance, payment infras...