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The North American mobile communications market is defined by high-speed broadband services, continued penetration of advanced mobile devices that encourage developments in the cellular machine-to-machine (M2M) and Internet of Things (IoT) markets, and the resurgence of unlimited mobile plans. This tracker presents the metrics for Tier I mobile ope...

High-speed broadband services, continued penetration of advanced mobile devices that encourage developments in the cellular machine-to-machine (M2M) and Internet of Things (IoT) markets, and the resurgence of unlimited mobile plans are the top drivers of the North American mobile communications market. This tracker presents the metrics for Tier I m...

This edition of IT, Computing and Communications (ITCC) Technology Opportunity Engine (TOE) captures developments related to Artificial Intelligence, Generative AI, Edge AI. These technologies empower users to provides visual development tools, and business process management features, enabling rapid deployment of applications. This flexibility hel...

The consumer communication services tracker for the fourth quarter of 2022 provides detailed information on several companies in the US and Canadian markets. The aggregated data, delivered by country, technology, and company, includes subscriber, revenue, net add (loss), projection, and market share for the wireless, video, voice, and broadband ser...

The North American consumer communication services tracker for Q4 2023 provides detailed information about several consumer communication service companies in the United States and Canada. The aggregated data—delivered by country, technology, and company—includes subscriber, revenue, net add (loss), projection, and industry share for the residentia...

This edition of IT, Computing and Communications (ITCC) Technology Opportunity Engine (TOE) explores significant advancements in IT and computing, focusing on enterprise solutions driving digital transformation across industries. It highlights a various type of AI-enabled solutions with real-time monitoring and automation, conversational platforms,...

The North American consumer communication services tracker for Q1 2025 provides detailed information about several consumer communication service companies in the United States and Canada. The aggregated data—delivered by country, technology, and company—includes subscriber, revenue, net add (loss), projection, and industry share for the residentia...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

The 2025 edition of privacy-enhancing technologies (PETs) explores cutting-edge innovations that redefine secure data collaboration and regulatory compliance across industries. PETs enable organizations to analyze, process, and share sensitive data without compromising privacy—using advanced methods such as differential privacy, federated learning,...