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The state of the finance industry is always changing as the economy becomes increasingly global. Digital transformation is inevitable in this industry, creating opportunities for IT companies over the next few years. This study is derived from a survey of IT decision makers around the world across multiple industries. It provides insightful inform...

This strategic insight provides a comprehensive overview of the evolving US mobile device trade-in and protection market, with a focus on critical trends in reverse logistics and the underlying economics of trade-in programs. As the market matures, trade-in initiatives are increasingly recognized not only for driving customer acquisition and return...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

Advanced robotics and autonomous systems (RAS) are rapidly transforming industrial operations by integrating adaptability, intelligence, and precision into core processes across various sectors, including healthcare, manufacturing, automotive, and agriculture. Continuous advancements in hardware and AI-based decision-making are reshaping the capabi...

4G’s successor, 5G offers higher speeds, greater bandwidth, lower latency, and the ability to support multiple connections simultaneously. It also provides additional benefits, such as platform digitalization and extended device battery life. 5G’s new dimensions are driving new service development and technology monetization. The industry is at a ...

The global 5G network infrastructure market is significant, measuring in the tens of billions of dollars annually. In the past, the network infrastructure market for cellular networks had one primary customer type: communications service providers (CSPs). Today, CSPs still make up the largest portion of the market, but enterprises in many different...

The Asia-Pacific (APAC) 5G market generated revenue of $6.59 billion in 2021, and it is likely to reach $35.22 billion in 2026, increasing at a compound annual growth rate (CAGR) of 39.8% from 2021 to 2026. Market focus is shifting even more towards growing the enterprise segment, which makes commercial sense. 5G monetization in APAC for both the c...

The global digital financial services industry is undergoing a structural transformation, driven by autonomous AI, embedded finance, blockchain-enabled value chain compression, and geopolitical fragmentation of payment systems. These shifts create opportunities for cost reduction, faster decision-making, and scalable platform-based growth, while in...

In Asia-Pacific (APAC), 5G network slicing is still at an early stage because of limited 5G commercial launches. The standards for 5G end-to-end network slicing have only recently been completed in June 2021 and have been a bottleneck for the more promising use cases. The majority of mobile operators are planning to implement 5G network slicing by ...