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Although the telecoms landscape in APAC has changed a lot since the onset of the COVID-19 pandemic, data as a key driver of traffic and 5G monetization as the industry’s biggest bottleneck remain important trends impacting the industry. As 5G enterprise develops, enhanced mobile broadband (eMBB) is expected to continue to impact the mobile operator...

This edition of IT, Computing and Communications (ITCC) Technology Opportunity Engine (TOE) explores significant advancements in IT and computing, focusing on enterprise solutions driving digital transformation across industries. It highlights a various type of AI-enabled solutions with real-time monitoring and automation, conversational platforms,...

This edition of IT, Computing and Communications (ITCC) Technology Opportunity Engine (TOE) explores significant advancements in IT and computing, focusing on enterprise solutions driving digital transformation across industries. It highlights a unified platform enhancing B2B data integration with real-time monitoring and automation, a database man...

This edition of the IT, Computing and Communication Technology Opportunity Engine captures developments related to Unified AI robotics, Hybrid GPU cloud and MLOps, Production inference stack, Full-stack reinforcement-learning compute, AI Infrastructure, Computer Vision, Software-Defined Applications, Developer Platform & Cloud Application Deploymen...

In Asia-Pacific (APAC), 5G network slicing is still at an early stage because of limited 5G commercial launches. The standards for 5G end-to-end network slicing have only recently been completed in June 2021 and have been a bottleneck for the more promising use cases. The majority of mobile operators are planning to implement 5G network slicing by ...

This strategic insight provides a comprehensive overview of the evolving US mobile device trade-in and protection market, with a focus on critical trends in reverse logistics and the underlying economics of trade-in programs. As the market matures, trade-in initiatives are increasingly recognized not only for driving customer acquisition and return...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

4G’s successor, 5G offers higher speeds, greater bandwidth, lower latency, and the ability to support multiple connections simultaneously. It also provides additional benefits, such as platform digitalization and extended device battery life. 5G’s new dimensions are driving new service development and technology monetization. The industry is at a ...

Advanced robotics and autonomous systems (RAS) are rapidly transforming industrial operations by integrating adaptability, intelligence, and precision into core processes across various sectors, including healthcare, manufacturing, automotive, and agriculture. Continuous advancements in hardware and AI-based decision-making are reshaping the capabi...