Search results for: 'base ad demand solutions'

A majority of marketers use a demand side platform, or DSP, for digital advertising in the United States. This Frost & Sullivan market insight highlights the key trends in the US DSP market and presents insights into the competitive strategies of leading DSP industry participants. It presents an overview of the key industry challenges and includes ...

Artificial intelligence subset generative AI (GenAI) refers to technologies capable of creating new content, such as text, images, code, audio, and video, by learning from existing data and models. For telecommunications service providers (telcos), GenAI presents transformative opportunities beyond network optimization and customer support. By depl...

The North American consumer communication services tracker for Q4 2023 provides detailed information about several consumer communication service companies in the United States and Canada. The aggregated data delivered by country, technology, and company includes subscriber, revenue, net add (loss), projection, and industry share for the residentia...

4G’s successor, 5G offers higher speeds, greater bandwidth, lower latency, and the ability to support multiple connections simultaneously. It also provides additional benefits, such as platform digitalization and extended device battery life. 5G’s new dimensions are driving new service development and technology monetization. The industry is at a ...

A private cellular network, or a non-public network, as defined by the 3rd Generation Partnership Project (3GPP), is an isolated network that restricts the devices that connect to it. Public cellular networks initially carried primarily voice traffic, but data traffic now dominates these networks. This includes internet access and an ever-increasin...

This study examines the private wireless network industry, analyzing its opportunities for growth across segments. The largest industries were some of the first to adopt private wireless networks due to their needs, compelling use cases, and accessibility to budgets. Now, in addition to the existing avenues for private wireless network deployments,...

26 Oct 2022  |  Asia Pacific  |  Market Research

Asia-Pacific Mobile Advertising Growth Opportunities

Hyper-personalization of Advertising and Autonomous Ad Network for Transformational Growth

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The rising Internet penetration and ubiquity of smartphones will contribute to the growth of mobile advertising in Asia-Pacific. Mobile advertising services in the region are growing rapidly, as advertisers, media companies, and publishers follow audiences away from traditional TV commercials and desktops. The increased use of next-generation a...

The growing use of digital payments in Asia-Pacific (APAC) paves the way for innovation and new use cases that address user pain points payment solutions, such as self-checkout, enhance customer experience while software point-of-sale (softPOS) accelerates the merchant onboarding process. The APAC market will become more aware of the benefits of ne...

In this study, Frost & Sullivan presents the fixed wireless access (FWA) services industry in Latin America (LATAM), exploring its drivers and restraints, crucial market trends, and growth opportunities. The study period is 2023–2031, with 2025 as the base year and 2026–2031 as the forecast period.We analyze how major players like América Móvil, Te...