Explore more Categories
Artificial Intelligence involves the science and engineering of developing intelligent machines
The manufacturing world is at a cusp of a new revolution that will redefine conventional business models
IoT will have a major impact on businesses and consumers in the future
The world is creating 2.5 exabytes of data daily
Our research seeks to connect-the-dots across multiple trends
Personal Robots are Set to Be a $19 Billion Market
Strategic Analysis of BREXIT and its Implications to Industries, Economies and Societies
Time for a Digital Revolution in the Women’s Health Market
iFrost is a digital platform for interactive and dynamic reporting of data.
The TOEs are a great source of information which gives corporates critical information on companies to action for their strategic investments either as an open source platform or to collaborate and to develop successful products
DSP Revenues to Reach $2.0 Billion in the United States by 2022
save 25 %
* Required Fields
Pay by invoice
A majority of marketers use a demand side platform, or DSP, for digital advertising in the United States. This Frost & Sullivan market insight highlights the key trends in the US DSP market and presents insights into the competitive strategies of leading DSP industry participants. It presents an overview of the key industry challenges and includes a discussion of the business model for the key value chain participants, including DSPs, supply side platforms, and ad cloud providers. This insight also provides revenue forecasts for the DSP market. With programmatic advertising becoming the norm across digital and mobile environments, the share of media spend channeled through DSPs is increasing at a rapid pace. The ability to execute cross-channel campaigns, offer advanced data mashup and analytics capabilities, participate in header bidding opportunities, leverage machine learning advertising models, use cloud-based operational models, and deliver ease of use and transparency have emerged as the key success factors for leading DSPs. Details of these trends are presented in this insight. The impact of the emerging customer requirements and the growth of video advertising in the DSP market is also discussed. Frost & Sullivan has used a proprietary model to estimate the market size for the DSP industry. Estimating the percentage fee for DSP intermediaries and applying that to the programmatic spending leads to an estimation of DSP revenues. Using primary and secondary research methodologies and market surveys, the percentage of programmatic revenue channeled through DSPs is estimated. Variation in operating models, such as managed services and partial or full implementations for DSP technology stacks, have been considered when estimating the share of US programmatic media spend for DSPs. A brief overview of the emerging revenue opportunities for DSPs is also included in this insight.
Global Open and Virtual 5G Radio Access Network Growth Opportunities
Southeast Asian Contactless Payment Growth Opportunities, Forecast to 2026
Indian Internet of Things (IoT) Growth Opportunities
Apple Performance Tracker, 2021 Q2
APAC 5G Growth Opportunities, Part 1 (Connectivity)
Global Private 5G Network Growth Opportunities
Global Cross-border Payments and Remittance Services Growth Opportunities
North American Mobile Tracker, Q1 2021
Growth Opportunities in the US 5G Communications Market
Asia-pacific Mobile Services Growth Opportunities
heavy commercial vehicles market
medical robots market
electric vehicle market analysis
aerospace industry outlook
diabetes devices market
residential solar market
industrial robotics market
heavy truck market
energy storage market
Don't have an account? Create One!
Enter your Email Address here to receive a link to change password.
If you are an existing frost.com user, please register using the same email for seamless access
Already have an account? Login!
Use your Linkedin account to login or register within our store.You're just one click away.