Demand Side Platforms—Identifying the Growth Opportunities in Digital Advertising

DSP Revenues to Reach $2.0 Billion in the United States by 2022

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A majority of marketers use a demand side platform, or DSP, for digital advertising in the United States. This Frost & Sullivan market insight highlights the key trends in the US DSP market and presents insights into the competitive strategies of leading DSP industry participants. It presents an overview of the key industry challenges and includes a discussion of the business model for the key value chain participants, including DSPs, supply side platforms, and ad cloud providers. This insight also provides revenue forecasts for the DSP market. With programmatic advertising becoming the norm across digital and mobile environments, the share of media spend channeled through DSPs is increasing at a rapid pace. Th

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Demand Side Platforms—Identifying the Growth Opportunities in Digital AdvertisingThe US DSP MarketMarket Analysis of the US DSP Market

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