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The Internet of Things (IoT) is permeating every aspect of consumer and enterprise activities. With the growth of microelectronics, ubiquitous connectivity, and predictive computing, the IoT is poised for rapid growth. Businesses must transform themselves into nimble and data-driven organizations that can stave off competition as low entry barriers...

Zero trust architecture (ZTA) is rapidly gaining traction as organizations face growing cybersecurity threats, the rise of remote work, and the shift to cloud-first strategies. Unlike traditional security models, ZTA operates on the principle of "never trust, always verify," requiring continuous verification of every user and device before granting...

Healthcare systems in Europe are strained because of an ageing population and an increasing number of chronic disease patients. This causes tremendous cost pressures to shift from acute-care settings to lower-cost settings—including a patient’s home. Remote patient monitoring (RPM) technology can help with this shift. This research service analyses...

This edition of the IT, Computing and Communication Technology Opportunity Engine showcases 16 emerging technology innovators advancing intelligent automation, cloud-native infrastructure, connected ecosystems, enterprise integration, next-generation networking, and AI-powered digital transformation. The edition highlights innovations spanning smar...

Frost & Sullivan’s Top 10 Growth Opportunities Across the Global IoT Market, 2026, are based on insights gathered from regional research teams. Contributions from research analysts draw on the Frost & Sullivan knowledge base, supported by both primary and secondary research.The report identifies the top 10 IoT growth opportunities for 2026, analyzi...

This edition of IT, Computing and Communications (ITCC) Technology Opportunity Engine (TOE) captures developments related to Hyper-Distributed Edge Cloud, Edge AI Orchestration, Edge IoT, Real Time Analytics, Marketplace, Application Risk, 5G Data Management, AI Voice, Private Network PaaS, No-Code Workflow Automation, Vision AI, Digital Learning a...

This edition of the IT, Computing and Communication Technology Opportunity Engine explores growth opportunities across Quantum Computing Systems, AI Cloud Platforms, Orbital Data Centers, Sovereign AI, Multimodal AI Agents, AI-powered Event Platforms, Cloud Infrastructure Platforms, Field Foundation Models, and Legal and Professional Services Workf...

This strategic insight provides a comprehensive overview of the evolving US mobile device trade-in and protection market, with a focus on critical trends in reverse logistics and the underlying economics of trade-in programs. As the market matures, trade-in initiatives are increasingly recognized not only for driving customer acquisition and return...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...