Search results for: 'markets ad trends'

The growing use of digital payments in Asia-Pacific (APAC) paves the way for innovation and new use cases that address user pain points payment solutions, such as self-checkout, enhance customer experience while software point-of-sale (softPOS) accelerates the merchant onboarding process. The APAC market will become more aware of the benefits of ne...

In Asia-Pacific, Mega Trends, such as growth in aging population, slowing or declining population growth, and migration from rural to urban areas, are posing new challenges to end users in vertical industries. This is driving the need for enterprises to transform to enable new use cases that are critical to support and optimize enterprise business ...

By 2027, 82.2% of major mobile operators in Asia-Pacific (APAC) will remain as telcos, with 25% likely to exit or become MVNOs. Only 17.8% of major mobile operators in APAC will become Techcos (technology companies). Being passive and dependent on vendors for innovation has made the industry weak in driving innovation, leveraging technology, and th...

Indonesia is undergoing a paradigm shift toward a digital economy, actively integrating financial services and emerging technologies to drive growth. Increasing digitalization, a high internet penetration rate, and a conducive policy and regulatory environment that supports financial inclusion make financial technology (fintech) services a popular ...

The October 2025 edition of the CST Technology Opportunity Engine highlights transformative innovations shaping the future of edge computing. The study explores the evolution of decentralized data processing models that enable ultra-low latency, localized intelligence, and real-time decision-making across industries.Driven by the convergence of IoT...

The global digital financial services industry is undergoing a structural transformation, driven by autonomous AI, embedded finance, blockchain-enabled value chain compression, and geopolitical fragmentation of payment systems. These shifts create opportunities for cost reduction, faster decision-making, and scalable platform-based growth, while in...

The North American consumer communication services tracker for Q4 2023 provides detailed information about several consumer communication service companies in the United States and Canada. The aggregated data delivered by country, technology, and company includes subscriber, revenue, net add (loss), projection, and industry share for the residentia...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

The North American consumer communication services tracker for Q3 2023 provides detailed information about several consumer communication service companies in the United States and Canada. The aggregated data—delivered by country, technology, and company—includes subscriber, revenue, net add (loss), projection, and industry share for the residentia...