Search results for: 'middle level'

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

08 Sep 2020  |  Asia Pacific  |  Market Research

5G Strategic Direction Voice of Customer, Asia-Pacific, 2020

Strong Demand-Side Assessment will be Crucial in Ensuring Successful Adoption, Implementation, and Scalability of 5G

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Key Issues Addressed

To spur market demand for 5G, the supply side needs to increase awareness and understanding of its impact in the industry ecosystem. The need for 5G is closely linked to the understanding of its impact. The inability to identify need is affecting the timeline and the drive to push for 5G, and incorporation of 5G into new concept development. The i...

The Asia-Pacific (APAC) 5G market generated revenue of $6.59 billion in 2021, and it is likely to reach $35.22 billion in 2026, increasing at a compound annual growth rate (CAGR) of 39.8% from 2021 to 2026. Market focus is shifting even more towards growing the enterprise segment, which makes commercial sense. 5G monetization in APAC for both the c...