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The Asia-Pacific (APAC) B2B digital payments market is experiencing rapid transformation, driven by surging digital adoption, advancements such as API standardization (e.g., ISO 20022 and Open API frameworks), and regulatory harmonization for payment interoperability (e.g., ASEAN payment connectivity and India’s Unified Payments Interface [UPI]). K...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

26 Oct 2022  |  Asia Pacific  |  Market Research

Asia-Pacific Mobile Advertising Growth Opportunities

Hyper-personalization of Advertising and Autonomous Ad Network for Transformational Growth

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The rising Internet penetration and ubiquity of smartphones will contribute to the growth of mobile advertising in Asia-Pacific. Mobile advertising services in the region are growing rapidly, as advertisers, media companies, and publishers follow audiences away from traditional TV commercials and desktops. The increased use of next-generation a...

Though in early stages, 5G will be adopted considerably faster than 4G based on the current rate experienced in China and South Korea. However, even with faster adoption rates of 5G, 4G will remain the more prevalent cellular technology through 2025. The APAC revenue from 5G is expected to grow from $2.13 billion in 2020 to $13.90 billion in 2025 w...

The growing use of digital payments in Asia-Pacific (APAC) paves the way for innovation and new use cases that address user pain points payment solutions, such as self-checkout, enhance customer experience while software point-of-sale (softPOS) accelerates the merchant onboarding process. The APAC market will become more aware of the benefits of ne...

20 Jul 2022  |  Asia Pacific  |  Market Research

Asia-Pacific Fixed Broadband Growth Opportunities

Transformative Mega Trends Drive the Growth of Fixed Broadband in Asia-Pacific

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Remote working and online learning have transformed the fixed broadband market in Asia-Pacific. These market trends drove up usage of high-data- and high-bandwidth-intensive applications, such as telecommuting, video conferencing and streaming, which increased the demand for high-speed and reliable internet connectivity. However, the growing adopti...

In Asia-Pacific (APAC), 5G network slicing is still at an early stage because of limited 5G commercial launches. The standards for 5G end-to-end network slicing have only recently been completed in June 2021 and have been a bottleneck for the more promising use cases. The majority of mobile operators are planning to implement 5G network slicing by ...

The payments industry is now lucrative for start-ups to tap into new niche market segments and promote financial inclusion in groups with limited access to credit services from banks. The buy now, pay later (BNPL) solution has emerged as an alternative credit payment for consumers, enabling them to make purchases without paying the total amount upf...

By 2027, 82.2% of major mobile operators in Asia-Pacific (APAC) will remain as telcos, with 25% likely to exit or become MVNOs. Only 17.8% of major mobile operators in APAC will become Techcos (technology companies). Being passive and dependent on vendors for innovation has made the industry weak in driving innovation, leveraging technology, and th...