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We spend a significant amount of time commuting each day as we go about our daily lives; time that we would rather spend doing other things. With the advent of ubiqiutous connectivity, we are now able to do just that using our smart devices within our cars; activities like watching a streaming video clip on-the-go or reading our emails. The connect...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

29 Jul 2022  |  Asia Pacific  |  Market Research

Asia-Pacific Mobile Financial Services Growth Opportunities

Disruptive Technologies, Customer Value Chain Compression, and Strategic Partnering are Fueling Growth

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Mobile financial services (MFS) allow customers to access financial services and make financial transactions through mobile applications (apps). The use of mobile apps is playing an important role in the adoption of MFS in the Asia-Pacific (APAC), especially in areas where the mobile penetration rate is high and the population is largely underbanke...

The Asia-Pacific (APAC) 5G market generated revenue of $6.59 billion in 2021, and it is likely to reach $35.22 billion in 2026, increasing at a compound annual growth rate (CAGR) of 39.8% from 2021 to 2026. Market focus is shifting even more towards growing the enterprise segment, which makes commercial sense. 5G monetization in APAC for both the c...

The payments industry is now lucrative for start-ups to tap into new niche market segments and promote financial inclusion in groups with limited access to credit services from banks. The buy now, pay later (BNPL) solution has emerged as an alternative credit payment for consumers, enabling them to make purchases without paying the total amount upf...

Biometric identification and authentication is well positioned to complement and potentially replace existing traditional verification processes such as those using pins and passwords, security questions, and even personal identity verification. The role of biometrics is becoming more important now that the industry is heading towards becoming mobi...

The growing use of digital payments in Asia-Pacific (APAC) paves the way for innovation and new use cases that address user pain points payment solutions, such as self-checkout, enhance customer experience while software point-of-sale (softPOS) accelerates the merchant onboarding process. The APAC market will become more aware of the benefits of ne...

In Asia-Pacific (APAC), 5G network slicing is still at an early stage because of limited 5G commercial launches. The standards for 5G end-to-end network slicing have only recently been completed in June 2021 and have been a bottleneck for the more promising use cases. The majority of mobile operators are planning to implement 5G network slicing by ...

25 Jun 2021  |  Asia Pacific  |  Market Research

Asia-pacific Mobile Services Growth Opportunities

Robust Network Infrastructure, Digital Service Innovation, Ecosystem and Vertical Industry Collaboration are Communication Service Providers Best Practices Provide Opportunities of Revenue Growth, New Business Models and Maximize Value for End Users

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The impact of COVID-19 has led to a marginal revenue and subscriber growth for the Asia-Pacific (APAC) region. The market will witness revenue losses from the voice and SMS segment, but the demand for mobile data and mobile digital services will offset the losses. In the short-term, Communication Service Providers (CSPs) can reap the benefits of ri...