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30 Oct 2026 | Global | Customer Research
From Channels to Outcomes: CPaaS Becomes the Execution Layer for Agentic Customer Engagement
Agentic AI, Trust Services, and Outcome-Based Commercial Models are Driving Transformational Growth in Programmable Communications
Frost & Sullivan's 2026 IT decision-maker (ITDM) survey was conducted to gain insights into the following end-user organizations' priorities: - Current use of communications platform as a service (CPaaS) and open communications application programming interfaces (APIs), and adoption plans through 2029 - The use cases and expected outcomes that dr...
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