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A Marketing Automation Solution (MAS) is a tool that automates marketing and sales activities to drive revenue growth and empowers organizations to make data-driven decisions. It includes Content Marketing Enablement, Lead Management, Sales Enablement, and Marketing Analytics and Measurement. The MAS market in India is at a nascent stage; awareness...

Huge opportunity for growth exists for the DSM market outside of the United States and Australia, although these two countries have substantial subscribers, the latter being B2B and B2C as well as serving government agencies. Still, the opportunity size continues to grow with vendors of DMS solutions plunging into the intricacies of creating busine...