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This global marketing automation software (MAS) market study discusses the drivers and restraints to growth, market trends, and technology trends. Global and regional forecasts are included. The base year is 2013 and the forecast period runs through 2020. The market is divided into 3 regions: NALA, EMEA, and APAC. The study covers pricing trends al...

The Frost Radar on the global demand-side platforms (DSPs) market assesses providers of software solutions that improve advertisers and agencies ability to plan, buy, measure, execute, and optimize their global advertising initiatives. DSPs are an essential component of the digital advertising supply chain. These platforms act as advertising dema...

The Frost Radar for the digital experience platform (DXP) market analyzes providers offering software solutions that allow organizations to plan, distribute, manage, measure, and optimize omnichannel customer interactions through a set of tools. It plots 12 selected providers based on 10 growth and innovation criteria comprising quantitative and q...

The Frost Radar for the electronic signature software industry analyzes providers offering software solutions that enable individuals and businesses to digitally sign documents securely, efficiently, and legally, eliminating the need for paper-based processes. This Frost Radar plots 12 selected providers based on 10 growth and innovation crit...

The Frost Radar for the video gaming headset industry analyzes providers of audio devices specifically designed for gaming purposes that aim to deliver an enhanced gaming experience. This Frost Radar plots 11 selected providers based on 10 Growth and Innovation criteria comprising quantitative and qualitative factors. The vertical Growth ...

The Rise of AI and Evolving Tech: While Generative AI and continuous tech advancements pose challenges, they also unlock opportunities. Businesses must embrace AI yet ensure human oversight. They should remain adaptable to integrate new technologies into their services and stay ahead of the curve. Monetization and Skills Transformation: New mone...

The Frost & Sullivan Radar is a robust analytical tool that benchmarks companies' innovation focus and growth performance in each market. The dynamic solution offers frequent rating and positioning of companies that are having the greatest impact on the industry. The Frost Radar™ of the commercial extended reality (XR) hardware market analyzes ve...

The Frost Radar™ for the supply-side platform (SSP) market analyzes software solutions that allow publishers to effectively manage, sell, and optimize their advertising inventories through a set of programmatic tools. These programmatic platforms are part of the broader digital advertising supply chain and provide the sell-side (i.e., publishers, m...

The Frost Radar on account-based marketing (ABM) platforms analyzes providers that offer technology platforms, tools, and services created to streamline and optimize the execution of ABM strategies. ABM is a strategic approach in which a business targets its marketing efforts on a specific set of high-value accounts through personalized engagement...