Global Marketing Automation Software Market

MAS Becomes a must have Tool, Enabling Marketers to Focus on Measurement, Driving Revenues


This global marketing automation software (MAS) market study discusses the drivers and restraints to growth, market trends, and technology trends. Global and regional forecasts are included. The base year is 2013 and the forecast period runs through 2020. The market is divided into 3 regions: NALA, EMEA, and APAC. The study covers pricing trends along with a detailed distribution channel analysis. The market is split into 2 broad segments: small to mid-size businesses (SMBs) and enterprises. In-depth analyses of each segment along with revenue forecast per region for each segment are included. Also, provided are a detailed analysis of the vertical markets and the competitive landscape of all major market vendors.

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Table of Contents

Executive SummaryExecutive SummaryExecutive Summary (continued)Executive Summary—Market Engineering MeasurementsExecutive Summary—Market Engineering Measurements (continued)Executive Summary—CEO’s PerspectiveMarket OverviewMarket Overview—Marketing Automation TerminologyMarket Overview—Marketing Automation DefinitionMarket Overview—Marketing Automation Definition (continued)Market Overview—Marketing Automation Definition (continued)Market Overview—DefinitionsMarket Overview—Definitions (continued)Market Overview—Definitions (continued)Market Overview—Definitions (continued)Market Overview—Regions Covered Market Overview—End-user Vertical DefinitionsMarketing Automation WorkflowMarketing Automation Workflow (continued) Marketing Automation Workflow (continued)Market Overview—Key Questions This Study Will AnswerExternal Challenges: Drivers and Restraints—Total MAS MarketDrivers and RestraintsDrivers and Restraints (continued)Drivers ExplainedDrivers Explained (continued)Drivers Explained (continued)Drivers Explained (continued)Drivers Explained (continued)Key Drivers SummaryRestraints ExplainedRestraints Explained (continued)Restraints Explained (continued)Restraints Explained (continued)Key Restraints SummaryForecast and Trends—Total MAS MarketForecast AssumptionsGlobal Market Life Cycle AnalysisGlobal Market Life Cycle Analysis (continued)Total MAS Market—Revenue ForecastRevenue Forecast DiscussionTotal MAS Market—Percent Revenue Forecast by RegionRegional Revenue Forecast Discussion—NALARegional Revenue Forecast Discussion—NALA (continued)Regional Revenue Forecast Discussion—EMEARegional Revenue Forecast Discussion—APACGlobal Heat Map of Top MAS VendorsGlobal Heat Map of Top MAS Vendors—Direct and Indirect PresencePricing Trends and Distribution Channel Discussion—Total MAS MarketPricing Trends—Percentage of MAS Vendors under Each Pricing TierPricing Trends—Product Features Typical per Pricing TierPricing Trends DiscussionPricing Trends Discussion (continued)Pricing Trends Discussion (continued)Distribution Channel DiscussionDistribution Channel Discussion (continued)End-user Segment Forecast—Total MAS MarketPercent Revenue Forecast of SMBs versus Enterprises—GlobalRevenue Forecast for SMB—GlobalRevenue Forecast for Enterprise—GlobalSegment Revenue Forecast Discussion—GlobalRevenue Forecast for SMB—NALARevenue Forecast for SMB—NALA DiscussionRevenue Forecast for SMB—NALA Discussion (continued)Revenue Forecast for Enterprise—NALARevenue Forecast for Enterprise—NALA DiscussionRevenue Forecast for SMB—EMEARevenue Forecast for SMB—EMEA DiscussionRevenue Forecast for Enterprise—EMEARevenue Forecast for Enterprise—EMEA DiscussionRevenue Forecast for SMB—APACRevenue Forecast for SMB—APAC DiscussionRevenue Forecast for Enterprise—APACRevenue Forecast for Enterprise—APAC DiscussionTotal Marketing Automation Market—Percent Revenue by VerticalsVertical Analysis—High-tech/SoftwareVertical Analysis—Business ServicesVertical Analysis—Financial Services, Retail, Healthcare and Life SciencesVertical Analysis—Education, Manufacturing, Media & Entertainment, and Non-profitMarket Share, Competitive Analysis, and Industry Convergence Implications—Total MAS MarketCompetitive Analysis—Market ShareCompetitive LandscapeCompetitive Factors and AssessmentCompetitive Factors and Assessment (continued)Market LeaderMarket ChallengerMarket ContendersMarket Contenders (continued)Market Contenders (continued)Market Contenders (continued)Emerging/Receding Participants—HighlightsCompetitive EnvironmentNoteworthy Mergers and AcquisitionsImpact of Consolidation on the MAS MarketTop CompetitorsDemand Analysis—End-user ObservationsEnd-user ObservationsEnd-user Observations (continued)End-user Observations (continued)Technology Trends and Complementary Ecosystem Technology TrendsTechnology Trends (continued)Complementary EcosystemMarket TrendsMarket TrendsMega TrendBig Data Mega Trend—Impact on MAS MarketHot Company WatchlistHot Company WatchlistSalesFUSIONSalesFUSION (continued)SalesFUSION (continued)The Last WordThe Last Word—Predictions The Last Word—Recommendations Legal DisclaimerAppendixMarket Engineering MethodologyMarket Engineering MeasurementsMarket Engineering Measurements (continued)Partial List of Companies InterviewedList of Companies Included in “Others”Learn More—Next Steps




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