Executive Summary

Executive Summary (continued)

Executive Summary—Market Engineering Measurements

Executive Summary—Market Engineering Measurements (continued)

Executive Summary—CEO’s Perspective

Market Overview—Marketing Automation Terminology

Market Overview—Marketing Automation Definition

Market Overview—Marketing Automation Definition (continued)

Market Overview—Marketing Automation Definition (continued)

Market Overview—Definitions

Market Overview—Definitions (continued)

Market Overview—Definitions (continued)

Market Overview—Definitions (continued)

Market Overview—Regions Covered

Market Overview—End-user Vertical Definitions

Marketing Automation Workflow

Marketing Automation Workflow (continued)

Marketing Automation Workflow (continued)

Market Overview—Key Questions This Study Will Answer

Drivers and Restraints

Drivers and Restraints (continued)

Drivers Explained

Drivers Explained (continued)

Drivers Explained (continued)

Drivers Explained (continued)

Drivers Explained (continued)

Key Drivers Summary

Restraints Explained

Restraints Explained (continued)

Restraints Explained (continued)

Restraints Explained (continued)

Key Restraints Summary

Forecast Assumptions

Global Market Life Cycle Analysis

Global Market Life Cycle Analysis (continued)

Total MAS Market—Revenue Forecast

Revenue Forecast Discussion

Total MAS Market—Percent Revenue Forecast by Region

Regional Revenue Forecast Discussion—NALA

Regional Revenue Forecast Discussion—NALA (continued)

Regional Revenue Forecast Discussion—EMEA

Regional Revenue Forecast Discussion—APAC

Global Heat Map of Top MAS Vendors

Global Heat Map of Top MAS Vendors—Direct and Indirect Presence

Pricing Trends—Percentage of MAS Vendors under Each Pricing Tier

Pricing Trends—Product Features Typical per Pricing Tier

Pricing Trends Discussion

Pricing Trends Discussion (continued)

Pricing Trends Discussion (continued)

Distribution Channel Discussion

Distribution Channel Discussion (continued)

Percent Revenue Forecast of SMBs versus Enterprises—Global

Revenue Forecast for SMB—Global

Revenue Forecast for Enterprise—Global

Segment Revenue Forecast Discussion—Global

Revenue Forecast for SMB—NALA

Revenue Forecast for SMB—NALA Discussion

Revenue Forecast for SMB—NALA Discussion (continued)

Revenue Forecast for Enterprise—NALA

Revenue Forecast for Enterprise—NALA Discussion

Revenue Forecast for SMB—EMEA

Revenue Forecast for SMB—EMEA Discussion

Revenue Forecast for Enterprise—EMEA

Revenue Forecast for Enterprise—EMEA Discussion

Revenue Forecast for SMB—APAC

Revenue Forecast for SMB—APAC Discussion

Revenue Forecast for Enterprise—APAC

Revenue Forecast for Enterprise—APAC Discussion

Total Marketing Automation Market—Percent Revenue by Verticals

Vertical Analysis—High-tech/Software

Vertical Analysis—Business Services

Vertical Analysis—Financial Services, Retail, Healthcare and Life Sciences

Vertical Analysis—Education, Manufacturing, Media & Entertainment, and Non-profit

Competitive Analysis—Market Share

Competitive Landscape

Competitive Factors and Assessment

Competitive Factors and Assessment (continued)

Market Leader

Market Challenger

Market Contenders

Market Contenders (continued)

Market Contenders (continued)

Market Contenders (continued)

Emerging/Receding Participants—Highlights

Competitive Environment

Noteworthy Mergers and Acquisitions

Impact of Consolidation on the MAS Market

Top Competitors

End-user Observations

End-user Observations (continued)

End-user Observations (continued)

Technology Trends

Technology Trends (continued)

Complementary Ecosystem

Market Trends

Big Data Mega Trend—Impact on MAS Market

Hot Company Watchlist

SalesFUSION

SalesFUSION (continued)

SalesFUSION (continued)

The Last Word—Predictions

The Last Word—Recommendations

Legal Disclaimer

Market Engineering Methodology

Market Engineering Measurements

Market Engineering Measurements (continued)

Partial List of Companies Interviewed

List of Companies Included in “Others”

Learn More—Next Steps