Search results for: 'devic motor strategy'

Once in a while, a new market participant will emerge in an industry and disrupt its technological and business landscape entirely. In the automobile industry, the entry of Tesla created this dramatic shift and began to transform the sector. Tesla’s fully self-reliant business model has disrupted conventional ways of doing business, as traditional ...

Autonomous driving and ADAS features are on the rise in the NA market. Market participants that offer vehicles with L1 and L2 capabilities dominate the current market. A few of these OEMs also have vehicles with L2+ capabilities. Vehicles with L2+ ADAS and L3 AD capabilities will dominate the future of the NA ADAS and AD markets. Because of the ple...

07 Nov 2016  |  North America  |  Market Research

Market Analysis of Premium European OEMs' ADAS and Automated Driving (AD) Strategies

Along with Level 3 and 4 Functions, Shared Mobility Portfolio to Play a Key Role in OEMs’ Future Business Models

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While OEMs are racing towards achieving L4 and 5 automation features in their vehicles in developed markets such as NA and Europe, there will be major improvements in the ADAS sensors that will be used to achieve the desired features. Every OEM is working on a strategy that is different from others in terms of the level of automation desired. With ...

This study discusses LIDAR as a part of a sensor suite in Advanced Driver Assistance Systems (ADAS) in next-generation automated passenger vehicles. It analyses which type of LIDAR would best enable active safety and automated driving functions, especially as Original Equipment Manufacturers (OEMs) are now accepting LIDAR as integral for partial to...