Market Analysis of Premium European OEMs' ADAS and Automated Driving (AD) Strategies

Market Analysis of Premium European OEMs' ADAS and Automated Driving (AD) Strategies

Along with Level 3 and 4 Functions, Shared Mobility Portfolio to Play a Key Role in OEMs’ Future Business Models

RELEASE DATE
07-Nov-2016
REGION
North America
Research Code: K091-01-00-00-00
SKU: AU01403-NA-MR_19153
$4,950.00
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$4,950.00
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Description

While OEMs are racing towards achieving L4 and 5 automation features in their vehicles in developed markets such as NA and Europe, there will be major improvements in the ADAS sensors that will be used to achieve the desired features. Every OEM is working on a strategy that is different from others in terms of the level of automation desired. With this in mind, some OEMs are also looking forward to transforming themselves as mobility service providers rather than being just conventional OEMs. Several key disruptions are expected to be seen in the automated driving space in the next 5 years.

RESEARCH: INFOGRAPHIC

This infographic presents a brief overview of the research, and highlights the key topics discussed in it.
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Table of Contents

Key Findings

Automotive Sensors—Performance and Qualitative Benefits

Approach for Stepwise Introduction of Autonomous Driving

Overview of Active Safety and Autonomous Driving Feature Availability

Overview of Active Safety and Autonomous Driving Feature Availability (continued)

Highlights—Key Features for Near Future

Research Scope

Vehicle Segmentation

Research Acronyms Explained

Audi—Autonomous Driving Technology Architecture Explained

Audi—Piloted Driving Tactic

Audi—Functional Timeline: Towards L 5 Automation

Model-wise ADAS Capabilities

Audi—Sensor Suit Strategy-Production Vehicle

AUDI—Vital Points

BMW—Autonomous Driving Vision

Sensor Suit Strategy for L 3 and 4 Automation

BMW–Functional Timeline: Towards L 5 Automation

Model-wise ADAS Capabilities—Current

Model-wise ADAS Capabilities—Future

Sensor Suit Strategy—Production vehicle

BMW USA—Vital Points

Mercedes-Benz—Autonomous Driving Technology Strategy

Mercedes-Benz—Functional Timeline

Model-wise ADAS Capabilities—Current

Model-wise ADAS Capabilities—Future

Mercedes-Benz—Sensor Suit Strategy: Production Vehicle

Mercedes-Benz USA—Vital Points

Volvo Cars—Autonomous Driving Vision

Overview of ADAS and Autonomous Technology Adoption

Sensor Suit Strategy—For L 2 and 3 Automation

Volvo Cars—Vital Points

JLR—Autonomous Driving Vision

Overview of ADAS and Autonomous Technology Adoption

Sensor Suit Strategy for L 2 and 3 Automation

Key Conclusions and OEM Summaries

Legal Disclaimer

Market Engineering Methodology

List of Figures
  • 1. Autonomous Vehicle Market: Premium European OEMs strategy with Automated Driving (AD), Global, 2015–2022
  • 2. Autonomous Vehicle Market: Overview of Automation features, Europe and North America, 2015
  • 3. Autonomous Vehicle Market: Overview of Automation Features, Europe and North America, 2022
  • 4. Autonomous Vehicle Market: Audi’s Current v/s Future Scenario, Europe and North America, 2015 and 2022
  • 5. Autonomous Vehicle Market: Audi’s Automotive Sensors Major Suppliers, Europe and North America, 2015–2022
  • 6. Autonomous Vehicle Market: Vital Points about Audi, North America, 2016–2022
  • 7. Autonomous Vehicle Market: Overview of Automation Features in BMW vehicles, Europe and North America, 2015
  • 8. Autonomous Vehicle Market: Overview of Automation features in BMW vehicles, Europe and North America, 2022
  • 9. Autonomous Vehicle Market: BMW’s Automotive Sensors Major Suppliers, Europe and North America, 2015–2022
  • 10. Autonomous Vehicle Market: Vital Points about BMW, Europe and North America: 2015–2022
  • 11. Autonomous Vehicle Market: Overview of Automation Features in Mercedes-Benz vehicles, Europe and North America, 2015
  • 12. Autonomous Vehicle Market: Overview of Automation features in Mercedes Benz vehicles, Europe and North America, 2022
  • 13. Autonomous Vehicle Market: Mercedes Benz’s Sensor Suite Strategy, Europe and North America, 2022
  • 14. Autonomous Vehicle Market: Vital Points about Mercedes-Benz, Europe and North America , 2015–2022
  • 15. Autonomous Vehicle Market: Volvo’s AD Strategy, Global, 2015–2022
  • 16. Autonomous Vehicle Market: Overview of Automation Features in Volvo Cars, Europe and North America, 2015 and 2022
  • 17. Autonomous Vehicle Market: Volvo’s Sensor Suite, Europe and North America, 2022
  • 18. Autonomous Vehicle Market: Vital Points about Volvo Cars, Europe and North America, 2015-2022
  • 19. Autonomous Vehicle Market: JLR’s AD Strategy, Global, 2015–2022
  • 20. Autonomous Vehicle Market: Overview of Automation Features in JLR, Europe and North America, 2022
  • 21. Autonomous Vehicle Market: Vital Takeaways, Europe and North America, 2015–2022
List of Charts
  • 1. Autonomous Vehicle Market: Comparative Analysis of ADAS Sensor Suite, North America and Europe, 2015-2022
  • 2. Autonomous Vehicle Market: Premium European OEMs strategy with AD, Global, 2016–2030
  • 3. Autonomous Vehicle Market: Audi’s Autonomous Driving Technology, Global, 2015–2022
  • 4. Autonomous Vehicle Market: Audi’s Piloted Driving Strategy, Europe and North America, 2015–2022
  • 5. Autonomous Vehicle Market: Audi’s Functional Timeline, Europe and North America, 2015–2022
  • 6. Autonomous Vehicle Market: BMW’s AD Strategy, Global, 2015–2022
  • 7. Autonomous Vehicle Market: BMW’s AD Strategy, Global, 2015–2022
  • 8. Autonomous Vehicle Market: BMW’s Functional Timeline, Europe and North America, 2015–2022
  • 9. Autonomous Vehicle Market: Mercedes Benz- Autonomous Driving Technology, Global, 2015–2022
  • 10. Autonomous Vehicle Market: Mercedes-Benz’s Functional Timeline, Europe and North America, 2015–2022
Related Research
While OEMs are racing towards achieving L4 and 5 automation features in their vehicles in developed markets such as NA and Europe, there will be major improvements in the ADAS sensors that will be used to achieve the desired features. Every OEM is working on a strategy that is different from others in terms of the level of automation desired. With this in mind, some OEMs are also looking forward to transforming themselves as mobility service providers rather than being just conventional OEMs. Several key disruptions are expected to be seen in the automated driving space in the next 5 years.
More Information
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Table of Contents | Executive Summary~ || Key Findings~ || Automotive Sensors—Performance and Qualitative Benefits~ || Approach for Stepwise Introduction of Autonomous Driving~ || Overview of Active Safety and Autonomous Driving Feature Availability~ || Overview of Active Safety and Autonomous Driving Feature Availability (continued)~ || Highlights—Key Features for Near Future~ | Research Scope and Segmentation~ || Research Scope~ || Vehicle Segmentation~ || Research Acronyms Explained~ | Volkswagen Group—Audi~ || Audi—Autonomous Driving Technology Architecture Explained~ || Audi—Piloted Driving Tactic~ || Audi—Functional Timeline: Towards L 5 Automation~ || Model-wise ADAS Capabilities~ || Audi—Sensor Suit Strategy-Production Vehicle~ || AUDI—Vital Points~ | BMW Group~ || BMW—Autonomous Driving Vision~ || Sensor Suit Strategy for L 3 and 4 Automation~ || BMW–Functional Timeline: Towards L 5 Automation~ || Model-wise ADAS Capabilities—Current~ || Model-wise ADAS Capabilities—Future~ || Sensor Suit Strategy—Production vehicle~ || BMW USA—Vital Points~ | Daimler—Mercedes-Benz~ || Mercedes-Benz—Autonomous Driving Technology Strategy~ || Mercedes-Benz—Functional Timeline~ || Model-wise ADAS Capabilities—Current~ || Model-wise ADAS Capabilities—Future~ || Mercedes-Benz—Sensor Suit Strategy: Production Vehicle~ || Mercedes-Benz USA—Vital Points~ | Geely Group—Volvo Cars~ || Volvo Cars—Autonomous Driving Vision~ || Overview of ADAS and Autonomous Technology Adoption~ || Sensor Suit Strategy—For L 2 and 3 Automation~ || Volvo Cars—Vital Points~ | Tata Group—Jaguar Land Rover~ || JLR—Autonomous Driving Vision~ || Overview of ADAS and Autonomous Technology Adoption~ || Sensor Suit Strategy for L 2 and 3 Automation~ | Conclusion and Vital Takeaways~ || Key Conclusions and OEM Summaries~ || Legal Disclaimer~ | Appendix~ || Market Engineering Methodology~
List of Charts and Figures 1. Autonomous Vehicle Market: Premium European OEMs strategy with Automated Driving (AD), Global, 2015–2022~ 2. Autonomous Vehicle Market: Overview of Automation features, Europe and North America, 2015~ 3. Autonomous Vehicle Market: Overview of Automation Features, Europe and North America, 2022~ 4. Autonomous Vehicle Market: Audi’s Current v/s Future Scenario, Europe and North America, 2015 and 2022~ 5. Autonomous Vehicle Market: Audi’s Automotive Sensors Major Suppliers, Europe and North America, 2015–2022~ 6. Autonomous Vehicle Market: Vital Points about Audi, North America, 2016–2022~ 7. Autonomous Vehicle Market: Overview of Automation Features in BMW vehicles, Europe and North America, 2015~ 8. Autonomous Vehicle Market: Overview of Automation features in BMW vehicles, Europe and North America, 2022~ 9. Autonomous Vehicle Market: BMW’s Automotive Sensors Major Suppliers, Europe and North America, 2015–2022~ 10. Autonomous Vehicle Market: Vital Points about BMW, Europe and North America: 2015–2022~ 11. Autonomous Vehicle Market: Overview of Automation Features in Mercedes-Benz vehicles, Europe and North America, 2015~ 12. Autonomous Vehicle Market: Overview of Automation features in Mercedes Benz vehicles, Europe and North America, 2022~ 13. Autonomous Vehicle Market: Mercedes Benz’s Sensor Suite Strategy, Europe and North America, 2022~ 14. Autonomous Vehicle Market: Vital Points about Mercedes-Benz, Europe and North America , 2015–2022~ 15. Autonomous Vehicle Market: Volvo’s AD Strategy, Global, 2015–2022~ 16. Autonomous Vehicle Market: Overview of Automation Features in Volvo Cars, Europe and North America, 2015 and 2022~ 17. Autonomous Vehicle Market: Volvo’s Sensor Suite, Europe and North America, 2022~ 18. Autonomous Vehicle Market: Vital Points about Volvo Cars, Europe and North America, 2015-2022~ 19. Autonomous Vehicle Market: JLR’s AD Strategy, Global, 2015–2022~ 20. Autonomous Vehicle Market: Overview of Automation Features in JLR, Europe and North America, 2022~ 21. Autonomous Vehicle Market: Vital Takeaways, Europe and North America, 2015–2022~| 1. Autonomous Vehicle Market: Comparative Analysis of ADAS Sensor Suite, North America and Europe, 2015-2022~ 2. Autonomous Vehicle Market: Premium European OEMs strategy with AD, Global, 2016–2030~ 3. Autonomous Vehicle Market: Audi’s Autonomous Driving Technology, Global, 2015–2022~ 4. Autonomous Vehicle Market: Audi’s Piloted Driving Strategy, Europe and North America, 2015–2022~ 5. Autonomous Vehicle Market: Audi’s Functional Timeline, Europe and North America, 2015–2022~ 6. Autonomous Vehicle Market: BMW’s AD Strategy, Global, 2015–2022~ 7. Autonomous Vehicle Market: BMW’s AD Strategy, Global, 2015–2022~ 8. Autonomous Vehicle Market: BMW’s Functional Timeline, Europe and North America, 2015–2022~ 9. Autonomous Vehicle Market: Mercedes Benz- Autonomous Driving Technology, Global, 2015–2022~ 10. Autonomous Vehicle Market: Mercedes-Benz’s Functional Timeline, Europe and North America, 2015–2022~
Author Anirudh Venkitaraman
Industries Automotive
WIP Number K091-01-00-00-00
Is Prebook No