Market Analysis of Premium European OEMs' ADAS and Automated Driving (AD) Strategies

Along with Level 3 and 4 Functions, Shared Mobility Portfolio to Play a Key Role in OEMs’ Future Business Models

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While OEMs are racing towards achieving L4 and 5 automation features in their vehicles in developed markets such as NA and Europe, there will be major improvements in the ADAS sensors that will be used to achieve the desired features. Every OEM is working on a strategy that is different from others in terms of the level of automation desired. With this in mind, some OEMs are also looking forward to transforming themselves as mobility service providers rather than being just conventional OEMs. Several key disruptions are expected to be seen in the automated driving space in the next 5 years.

Table of Contents

1. Executive Summary
Key Findings
Automotive Sensors—Performance and Qualitative Benefits
Approach for Stepwise Introduction of Autonomous Driving
Overview of Active Safety and Autonomous Driving Feature Availability
Overview of Active Safety and Autonomous Driving Feature Availability (continued)
Highlights—Key Features for Near Future
2. Research Scope and Segmentation
Research Scope
Vehicle Segmentation
Research Acronyms Explained
3. Volkswagen Group—Audi
Audi—Autonomous Driving Technology Architecture Explained
Audi—Piloted Driving Tactic
Audi—Functional Timeline: Towards L 5 Automation
Model-wise ADAS Capabilities
Audi—Sensor Suit Strategy-Production Vehicle
AUDI—Vital Points
4. BMW Group
BMW—Autonomous Driving Vision
Sensor Suit Strategy for L 3 and 4 Automation
BMW–Functional Timeline: Towards L 5 Automation
Model-wise ADAS Capabilities—Current
Model-wise ADAS Capabilities—Future
Sensor Suit Strategy—Production vehicle
BMW USA—Vital Points
5. Daimler—Mercedes-Benz
Mercedes-Benz—Autonomous Driving Technology Strategy
Mercedes-Benz—Functional Timeline
Model-wise ADAS Capabilities—Current
Model-wise ADAS Capabilities—Future
Mercedes-Benz—Sensor Suit Strategy: Production Vehicle
Mercedes-Benz USA—Vital Points
6. Geely Group—Volvo Cars
Volvo Cars—Autonomous Driving Vision
Overview of ADAS and Autonomous Technology Adoption
Sensor Suit Strategy—For L 2 and 3 Automation
Volvo Cars—Vital Points
7. Tata Group—Jaguar Land Rover
JLR—Autonomous Driving Vision
Overview of ADAS and Autonomous Technology Adoption
Sensor Suit Strategy for L 2 and 3 Automation
8. Conclusion and Vital Takeaways
Key Conclusions and OEM Summaries
Legal Disclaimer
9. Appendix
Market Engineering Methodology

Infographic



List of Figures & Charts

1. Autonomous Vehicle Market: Premium European OEMs strategy with Automated Driving (AD), Global, 2015–2022
2. Autonomous Vehicle Market: Overview of Automation features, Europe and North America, 2015
3. Autonomous Vehicle Market: Overview of Automation Features, Europe and North America, 2022
4. Autonomous Vehicle Market: Audi’s Current v/s Future Scenario, Europe and North America, 2015 and 2022
5. Autonomous Vehicle Market: Audi’s Automotive Sensors Major Suppliers, Europe and North America, 2015–2022
6. Autonomous Vehicle Market: Vital Points about Audi, North America, 2016–2022
7. Autonomous Vehicle Market: Overview of Automation Features in BMW vehicles, Europe and North America, 2015
8. Autonomous Vehicle Market: Overview of Automation features in BMW vehicles, Europe and North America, 2022
9. Autonomous Vehicle Market: BMW’s Automotive Sensors Major Suppliers, Europe and North America, 2015–2022
10. Autonomous Vehicle Market: Vital Points about BMW, Europe and North America: 2015–2022
11. Autonomous Vehicle Market: Overview of Automation Features in Mercedes-Benz vehicles, Europe and North America, 2015
12. Autonomous Vehicle Market: Overview of Automation features in Mercedes Benz vehicles, Europe and North America, 2022
13. Autonomous Vehicle Market: Mercedes Benz’s Sensor Suite Strategy, Europe and North America, 2022
14. Autonomous Vehicle Market: Vital Points about Mercedes-Benz, Europe and North America , 2015–2022
15. Autonomous Vehicle Market: Volvo’s AD Strategy, Global, 2015–2022
16. Autonomous Vehicle Market: Overview of Automation Features in Volvo Cars, Europe and North America, 2015 and 2022
17. Autonomous Vehicle Market: Volvo’s Sensor Suite, Europe and North America, 2022
18. Autonomous Vehicle Market: Vital Points about Volvo Cars, Europe and North America, 2015-2022
19. Autonomous Vehicle Market: JLR’s AD Strategy, Global, 2015–2022
20. Autonomous Vehicle Market: Overview of Automation Features in JLR, Europe and North America, 2022
21. Autonomous Vehicle Market: Vital Takeaways, Europe and North America, 2015–2022


1. Autonomous Vehicle Market: Comparative Analysis of ADAS Sensor Suite, North America and Europe, 2015-2022
2. Autonomous Vehicle Market: Premium European OEMs strategy with AD, Global, 2016–2030
3. Autonomous Vehicle Market: Audi’s Autonomous Driving Technology, Global, 2015–2022
4. Autonomous Vehicle Market: Audi’s Piloted Driving Strategy, Europe and North America, 2015–2022
5. Autonomous Vehicle Market: Audi’s Functional Timeline, Europe and North America, 2015–2022
6. Autonomous Vehicle Market: BMW’s AD Strategy, Global, 2015–2022
7. Autonomous Vehicle Market: BMW’s AD Strategy, Global, 2015–2022
8. Autonomous Vehicle Market: BMW’s Functional Timeline, Europe and North America, 2015–2022
9. Autonomous Vehicle Market: Mercedes Benz- Autonomous Driving Technology, Global, 2015–2022
10. Autonomous Vehicle Market: Mercedes-Benz’s Functional Timeline, Europe and North America, 2015–2022



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