OEMs Strategies Will Drive Transformational Growth by Using LiDAR as a Primary Sensor with Cameras and Imaging Radar to Meet the Rise of Eyes-off Driving
17-Sep-2024
Global
Market Research
PFNQ-01-00-00-00
AU_2024_1022
The global automotive industry is going through a transformation with the convergence of the connected, autonomous, shared, and electric (CASE) trends. Connectivity and autonomous driving (AD) features are leading this transformation. Globally, OEMs are looking to introduce various advanced driver assistance system (ADAS) features ranging from L0 to L2+. The European market is at the forefront of innovation and advancements in the ADAS space, with features such as automatic emergency braking (AEB) mandated across the European Union.
Increasing levels of autonomy create a need for more sensors in passenger vehicles. OEMs are looking to provide more value for money options to consumers by bundling multiple ADAS functions using the same hardware.
OEMs are also want to leverage favorable regulations and technological advancements to provide eyes-off driving in flagship and premium models.
This study investigates the sensor suite strategies of European OEMs that enable ADAS and AD.
Key Issues Addressed
- What types of sensors are OEMs looking to employ?
- What are they key ADAS and AD offerings from different OEMs?
- What are the different types of partnerships OEMs and their tier suppliers cultivate?
- What is the expected demand for multiple sensors among different OEMs?
Author: Thirumalai Narasimhan
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the ADAS and AD Sensors Industry
Research Scope
Sensor Suite Components
Analysis of Sensor Suites
Individual Sensor Performance Capabilities
Recent Trends in Passenger Vehicle Sensor Suites
Growth Drivers
Growth Restraints
Mercedes-Benz—ADAS & AD Products on Offer
Mercedes-Benz—Sensor Suite Based on Autonomy Level
Mercedes-Benz—ADAS Features
Mercedes-Benz—Autonomy Level Trends
Mercedes-Benz—Sensor Volumes
Mercedes-Benz—Key Takeaways
BMW—ADAS & AD Products on Offer
BMW—Sensor Suite Based on Autonomy Level
BMW—ADAS Features
BMW—Autonomy Level Trends
BMW—Sensor Volumes
BMW—Key Takeaways
Polestar—ADAS & AD Products on Offer
Polestar 3—Sensor Suite Based on Autonomy Level
Geely—ADAS Features
Geely—Autonomy Level Trends
Geely—Sensor Volumes
Geely—Key Takeaways
Volkswagen—ADAS & AD Products on Offer
Audi Pre Sense 360
Volkswagen—ADAS Features
Volkswagen—Autonomy Level Trends
Volkswagen—Sensor Volumes
Volkswagen—Key Takeaways
Renault–Nissan–Mitsubishi—ADAS & AD Case Studies
Renault–Nissan–Mitsubishi—ADAS Features
Renault–Nissan–Mitsubishi—Autonomy Level Trends
Renault–Nissan–Mitsubishi—Sensor Volumes
Renault–Nissan–Mitsubishi—Key Takeaways
Growth Opportunity 1Rise of Imaging Radar
Growth Opportunity 1Rise of Imaging Radar
Growth Opportunity 2Addition of LiDAR
Growth Opportunity 2Addition of LiDAR
Growth Opportunity 3High-performance Computing Systems
Growth Opportunity 3High-performance Computing Systems
Best Practices Recognition
Frost Radar
Benefits and Impacts of Growth Opportunities
Next Steps
List of Exhibits
List of Exhibits (continued)
Legal Disclaimer
- ADAS and AD Sensor Suite Strategies: Sensor Fusion, Europe, 2024–2030
- ADAS and AD Sensor Suite Strategies: Growth Drivers, Europe, 2024–2030
- ADAS and AD Sensor Suite Strategies: Growth Restraints, Europe, 2024–2030
- ADAS and AD Sensor Suite Strategies: Mercedes-Benz Sensor Suite, Europe, 2024–2030
- ADAS and AD Sensor Suite Strategies: Mercedes-Benz ADAS Features, Europe, 2024–2030
- ADAS and AD Sensor Suite Strategies: Mercedes-Benz ADAS Level Forecast, Europe, 2024–2030
- ADAS & AD Sensor Suite Strategies: Mercedes-Benz Sensor Volumes, Europe, 2024–2030
- ADAS and AD Sensor Suite Strategies: BMW Sensor Suite, Europe, 2024–2030
- ADAS and AD Sensor Suite Strategies: BMW ADAS Features, Europe, 2024–2030
- ADAS & AD Sensor Suite Strategies: BMW ADAS Level Forecast, Europe, 2024–2030
- ADAS & AD Sensor Suite Strategies: BMW Sensor Volumes, Europe, 2024–2030
- ADAS and AD Sensor Suite Strategies: Polestar Sensor Suite, Europe, 2024–2030
- ADAS and AD Sensor Suite Strategies: Geely ADAS Features, Europe, 2024–2030
- ADAS & AD Sensor Suite Strategies: Geely Autonomous ADAS Level Forecast, Europe, 2024–2030
- ADAS & AD Sensor Suite Strategies: Geely Sensor Volumes, Europe, 2024–2030
- ADAS and AD Sensor Suite Strategies: Volkswagen ADAS Features, Europe, 2024–2030
- ADAS & AD Sensor Suite strategy: Volkswagen ADAS Level Forecast, Europe, 2024–2030
- ADAS & AD Sensor Suite Strategies: Volkswagen Sensor Volumes, Europe, 2024–2030
- ADAS and AD Sensor Suite Strategies: Renault Nissan ADAS Features, Europe, 2024–2030
- ADAS & AD Sensor Suite Strategies: Renault–Nissan–Mitsubishi ADAS Level Forecast, Europe, 2024–2030
- ADAS & AD Sensor Suite Strategies: Renault–Nissan–Mitsubishi Sensor Volumes, Europe, 2024–2030
Speak directly with our analytics experts for tailored recommendations.
Recent related Automotive research
16 Sep 2026 | North America | Customer Research
US Automotive Technicians’ Choice Survey, 2025
The 2025 US Automotive Technicians’ Choice study is an insightful voice-of-customer survey that highlights the tool preferences of automotive aftermarket service technicians. The survey of 400 automotive technicians across the United States used a combination of computer-assisted telephone and compu...
10 Sep 2026 | Global | Market Research
Global Robobus Market, 2026–2032
The global robobus market is at an inflection point. Large autonomous buses are no longer a concept—they are running as paid public services in China, South Korea, Norway, Switzerland, Finland, and the Netherlands. Europe is in its first wave of real deployment, with active L4 commercial service acr...
03 Sep 2026 | Global | Technology Research
Photonic and Optical Computing Chips for AI and Data Center Acceleration
The study evaluates photonic and optical computing technologies as critical enablers of next-generation AI infrastructure, addressing growing bandwidth, latency, power consumption, and scalability constraints associated with copper-based interconnects. The analysis covers photonic integrated circuit...
02 Sep 2026 | Global | Frost Radar
Frost Radar™: In-Vehicle Audio Technology Stacks, 2026
The in-vehicle entertainment industry is going through a dynamic shift. Audio entertainment in the passenger vehicle is no longer limited to music playback through multiple sources. The rise of ADAS/AD and SDVs have made audio a critical part of the passenger vehicle. Audio developers must now cater...
31 Aug 2026 | Global | Market Outlook
Off-Highway Equipment Market Predictions and Growth Opportunities, Global, 2026
The global off-highway (OHW) equipment industry enters 2026 amid a complex and evolving macroeconomic environment characterized by geopolitical uncertainty, energy price volatility, and shifting trade dynamics. While the baseline outlook suggests moderate global GDP growth of about 3%, downside scen...
Purchase includes:
- Report download
- Growth Dialog™ with our experts
Growth Dialog™
A tailored session with you where we identify the:- Strategic Imperatives
- Growth Opportunities
- Best Practices
- Companies to Action
Impacting your company's future growth potential.
Key Issues Addressed
- What types of sensors are OEMs looking to employ?
- What are they key ADAS and AD offerings from different OEMs?
- What are the different types of partnerships OEMs and their tier suppliers cultivate?
- What is the expected demand for multiple sensors among different OEMs?
Author: Thirumalai Narasimhan
| Deliverable Type | Market Research |
|---|---|
| Author | Thirumalai Narasimhan |
| Industries | Automotive |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | ADAS Sensor Suite Europe |
| Keyword 2 | Autonomous Driving Market |
| Keyword 3 | European AD Sensor Strategies |
| List of Charts and Figures | ADAS and AD Sensor Suite Strategies: Sensor Fusion, Europe, 2024–2030~ ADAS and AD Sensor Suite Strategies: Growth Drivers, Europe, 2024–2030~ ADAS and AD Sensor Suite Strategies: Growth Restraints, Europe, 2024–2030~ ADAS and AD Sensor Suite Strategies: Mercedes-Benz Sensor Suite, Europe, 2024–2030~ ADAS and AD Sensor Suite Strategies: Mercedes-Benz ADAS Features, Europe, 2024–2030~ ADAS and AD Sensor Suite Strategies: Mercedes-Benz ADAS Level Forecast, Europe, 2024–2030~ ADAS & AD Sensor Suite Strategies: Mercedes-Benz Sensor Volumes, Europe, 2024–2030~ ADAS and AD Sensor Suite Strategies: BMW Sensor Suite, Europe, 2024–2030~ ADAS and AD Sensor Suite Strategies: BMW ADAS Features, Europe, 2024–2030~ ADAS & AD Sensor Suite Strategies: BMW ADAS Level Forecast, Europe, 2024–2030~ ADAS & AD Sensor Suite Strategies: BMW Sensor Volumes, Europe, 2024–2030~ ADAS and AD Sensor Suite Strategies: Polestar Sensor Suite, Europe, 2024–2030~ ADAS and AD Sensor Suite Strategies: Geely ADAS Features, Europe, 2024–2030~ ADAS & AD Sensor Suite Strategies: Geely Autonomous ADAS Level Forecast, Europe, 2024–2030~ ADAS & AD Sensor Suite Strategies: Geely Sensor Volumes, Europe, 2024–2030~ ADAS and AD Sensor Suite Strategies: Volkswagen ADAS Features, Europe, 2024–2030~ ADAS & AD Sensor Suite strategy: Volkswagen ADAS Level Forecast, Europe, 2024–2030~ ADAS & AD Sensor Suite Strategies: Volkswagen Sensor Volumes, Europe, 2024–2030~ ADAS and AD Sensor Suite Strategies: Renault Nissan ADAS Features, Europe, 2024–2030~ ADAS & AD Sensor Suite Strategies: Renault–Nissan–Mitsubishi ADAS Level Forecast, Europe, 2024–2030~ ADAS & AD Sensor Suite Strategies: Renault–Nissan–Mitsubishi Sensor Volumes, Europe, 2024–2030~ |
| Podcast | No |
| Predecessor | K091-01-00-00-00 |
| WIP Number | PFNQ-01-00-00-00 |
ADAS and AD Sensor Suite Strategies, Europe, 2024 2030
$4,950.00
Special Price $4,207.50 save 15 %