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North American Passenger Vehicle ADAS Growth Opportunities
ADAS Features to Hike Competitive Intensity and Vehicle Sales
21-Jul-2023
North America
Market Research
PE7B-01-00-00-00
TEMP_2023_1
The global automotive industry is going through a transformation with CASE convergence. Connectivity and autonomous driving features are at the forefront of this transformation. Globally, OEMs are looking to introduce various ADAS features ranging from L0 to L2+. These features are not just safety enhancements but are also viewed as comfort and convenience features. The North American ADAS market is growing with many OEMs providing L0 and L1 ADAS features as an option in most of their models. NA is at the forefront of technological developments, with a lot of OEMs testing and validating their AD vehicles on public roads. Competitive intensity will drive the ADAS introduction in mass market vehicles, thus cascading the technology to lower segment vehicles. In addition to the competitive intensity, OEMs are also looking at providing these features as differentiating factors for the models in their lineups. This study includes the forecast of various ADAS features from L0 to L2+ until 2030.
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on NA’s Advanced Driver Assistance Systems (ADAS) for Passenger Vehicles Industry
Growth Opportunities Fuel the Growth Pipeline Engine™
Scope of Analysis
SAE International Definition for Levels of Driving Automation
Segmentation
ADAS Regulations in NA
Key Competitors
Growth Metrics
Growth Drivers
Growth Restraints
Forecast Assumptions
NA ADAS Forecast Analysis
Competitive Environment
L0 ADAS Features
Blind Spot Detection (BSD)
Growth Metrics
BSD Volume Forecast
Lane Departure Warning (LDW)
Growth Metrics
LDW Volume Forecast
Forward Collision Warning (FCW)
Growth Metrics
FCW Volume Forecast
Front Cross Traffic Alerts (FCTA) System
Growth Metrics
FCTA Volume Forecast
Rear Cross Traffic Alerts (RCTA) System
Growth Metrics
RCTA Volume Forecast
Traffic Sign Recognition (TSR) System
Growth Metrics
TSR Volume Forecast
L1 ADAS Features
Adaptive Cruise Control (ACC)
Growth Metrics
ACC Forecast
Autonomous Emergency Braking (AEB)
Growth Metrics
AEB Forecast
Lane Keep Assist (LKA)
Growth Metrics
LKA Forecast
L2 ADAS Features
Highway Assist (HA)
Growth Metrics
HA Forecast
APA II
Growth Metrics
APA Forecast
L2+ ADAS Features
Highway Assist (HA)
Growth Metrics
HA Forecast
City Assist (CA)
Growth Metrics
CA Forecast
Surround View Camera (SVC)
Growth Metrics
Surround Vision Forecast
Ford
GM
Stellantis
Nissan
Hyundai
Volkswagen
MobilEye
Aptiv
Bosch
Continental
Growth Opportunity 1: Safety-critical Driver Assistance Features
Growth Opportunity 1: Safety-critical Driver Assistance Features (continued)
Growth Opportunity 2: Optimization of Sensor Suites
Growth Opportunity 2: Optimization of Sensor Suites (continued)
Growth Opportunity 3: Bundling of ADAS Features
Growth Opportunity 3: Bundling of ADAS Features (continued)
Your Next Steps
Why Frost, Why Now?
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
Legal Disclaimer
List of Figures
- ADAS: Growth Metrics, North America, 2022
- ADAS: Growth Drivers, North America, 2023-2030
- ADAS: Growth Restraints, North America, 2023-2030
- ADAS: BSD Growth Metrics, NA, 2022
- ADAS: BSD Volume Forecast, NA, 2022-2030
- ADAS: LDW Growth Metrics, NA, 2022
- ADAS: LDW Volume Forecast, NA, 2022-2030
- ADAS: FCW Growth Metrics, NA, 2022
- ADAS: FCW Volume Forecast, NA, 2022-2030
- ADAS: FCTA Growth Metrics, NA, 2022
- ADAS: FCTA Volume Forecast, NA, 2022-2030
- ADAS: RCTA Growth Metrics, NA, 2022
- ADAS: RCTA Volume Forecast, NA, 2022-2030
- ADAS: TSR Growth Metrics, NA, 2022
- ADAS: TSR Volume Forecast, NA, 2022-2030
- ADAS: ACC Growth Metrics, NA, 2022
- ADAS: ACC Forecast, NA, 2022-2030
- ADAS: AEB Growth Metrics, NA, 2022
- ADAS: AEB Forecast, NA, 2022-2030
- ADAS: LKA Growth Metrics, NA, 2022
- ADAS: LKA Forecast, NA, 2022-2030
- ADAS: HA Growth Metrics, NA, 2022
- ADAS: HA Forecast, NA, 2022-2030
- ADAS: APA II Growth Metrics, NA, 2022
- ADAS: APA Forecast, NA, 2022-2030
- ADAS: CA Growth Metrics, NA, 2022
- ADAS: CA Forecast, NA, 2022-2030
- ADAS: Surround Vision Growth Metrics, NA, 2022
- ADAS: Surround Vision Forecast, NA, 2022-2030
- ADAS Offerings from Ford, NA, 2023
- ADAS Offerings from GM, NA, 2023
- ADAS Offerings from Stellantis, NA, 2023
- ADAS Offerings from Nissan, NA, 2023
- ADAS Offerings from Hyundai, NA, 2023
- ADAS Offerings from Volkswagen, NA, 2023
- ADAS Offerings from MobilEye, 2023
- ADAS Offerings from Aptiv, 2023
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