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North American Passenger Vehicle ADAS Growth Opportunities

North American Passenger Vehicle ADAS Growth Opportunities

ADAS Features to Hike Competitive Intensity and Vehicle Sales

RELEASE DATE
21-Jul-2023
REGION
North America
Deliverable Type
Market Research
Research Code: PE7B-01-00-00-00
SKU: TEMP_2023_1
AvailableYesPDF Download

$4,950.00

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SKU
TEMP_2023_1

North American Passenger Vehicle ADAS Growth Opportunities
Published on: 21-Jul-2023 | SKU: TEMP_2023_1

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Description

The global automotive industry is going through a transformation with CASE convergence. Connectivity and autonomous driving features are at the forefront of this transformation. Globally, OEMs are looking to introduce various ADAS features ranging from L0 to L2+. These features are not just safety enhancements but are also viewed as comfort and convenience features. The North American ADAS market is growing with many OEMs providing L0 and L1 ADAS features as an option in most of their models. NA is at the forefront of technological developments, with a lot of OEMs testing and validating their AD vehicles on public roads. Competitive intensity will drive the ADAS introduction in mass market vehicles, thus cascading the technology to lower segment vehicles. In addition to the competitive intensity, OEMs are also looking at providing these features as differentiating factors for the models in their lineups. This study includes the forecast of various ADAS features from L0 to L2+ until 2030.

Table of Contents

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on NA’s Advanced Driver Assistance Systems (ADAS) for Passenger Vehicles Industry

Growth Opportunities Fuel the Growth Pipeline Engine™

Scope of Analysis

SAE International Definition for Levels of Driving Automation

Segmentation

ADAS Regulations in NA

Key Competitors

Growth Metrics

Growth Drivers

Growth Restraints

Forecast Assumptions

NA ADAS Forecast Analysis

Competitive Environment

L0 ADAS Features

Blind Spot Detection (BSD)

Growth Metrics

BSD Volume Forecast

Lane Departure Warning (LDW)

Growth Metrics

LDW Volume Forecast

Forward Collision Warning (FCW)

Growth Metrics

FCW Volume Forecast

Front Cross Traffic Alerts (FCTA) System

Growth Metrics

FCTA Volume Forecast

Rear Cross Traffic Alerts (RCTA) System

Growth Metrics

RCTA Volume Forecast

Traffic Sign Recognition (TSR) System

Growth Metrics

TSR Volume Forecast

L1 ADAS Features

Adaptive Cruise Control (ACC)

Growth Metrics

ACC Forecast

Autonomous Emergency Braking (AEB)

Growth Metrics

AEB Forecast

Lane Keep Assist (LKA)

Growth Metrics

LKA Forecast

L2 ADAS Features

Highway Assist (HA)

Growth Metrics

HA Forecast

APA II

Growth Metrics

APA Forecast

L2+ ADAS Features

Highway Assist (HA)

Growth Metrics

HA Forecast

City Assist (CA)

Growth Metrics

CA Forecast

Surround View Camera (SVC)

Growth Metrics

Surround Vision Forecast

Ford

GM

Stellantis

Nissan

Hyundai

Volkswagen

MobilEye

Aptiv

Bosch

Continental

Growth Opportunity 1: Safety-critical Driver Assistance Features

Growth Opportunity 1: Safety-critical Driver Assistance Features (continued)

Growth Opportunity 2: Optimization of Sensor Suites

Growth Opportunity 2: Optimization of Sensor Suites (continued)

Growth Opportunity 3: Bundling of ADAS Features

Growth Opportunity 3: Bundling of ADAS Features (continued)

Your Next Steps

Why Frost, Why Now?

List of Exhibits

List of Exhibits (continued)

List of Exhibits (continued)

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The global automotive industry is going through a transformation with CASE convergence. Connectivity and autonomous driving features are at the forefront of this transformation. Globally, OEMs are looking to introduce various ADAS features ranging from L0 to L2+. These features are not just safety enhancements but are also viewed as comfort and convenience features. The North American ADAS market is growing with many OEMs providing L0 and L1 ADAS features as an option in most of their models. NA is at the forefront of technological developments, with a lot of OEMs testing and validating their AD vehicles on public roads. Competitive intensity will drive the ADAS introduction in mass market vehicles, thus cascading the technology to lower segment vehicles. In addition to the competitive intensity, OEMs are also looking at providing these features as differentiating factors for the models in their lineups. This study includes the forecast of various ADAS features from L0 to L2+ until 2030.
More Information
Deliverable Type Market Research
Author Thirumalai Narasimhan
Industries Automotive
No Index No
Is Prebook No
Keyword 1 Automotive Growth
Keyword 2 Adas Automotive
Keyword 3 Adas Vehicle Systems
Podcast No
WIP Number PE7B-01-00-00-00