Growth Opportunities in India’s ADAS Market for Passenger Vehicles

Growth Opportunities in India’s ADAS Market for Passenger Vehicles

Camera-based ADAS Features to Drive Competitive Intensity, Reaching a CAGR of 44.6% by 2028

RELEASE DATE
11-Nov-2022
REGION
South Asia, Middle East & North Africa
Deliverable Type
Market Research
Research Code: PD39-01-00-00-00
SKU: AU02443-SA-MT_27113
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Description

The Indian passenger vehicles market is evolving with a clear shift in consumer preference from low-cost vehicles to feature-rich vehicles. These consumers now are willing to spend thousands more on comfort and convivence features. The industry is addressing this trend by offering driver assistance features to enhance safety in and outside the vehicle.

During the last decade, the passive and active safety market in India has grown rapidly, owing to regulatory mandates. Now a few mass market OEMs now have started introducing safety-critical advanced driver assistance systems (ADAS) in their flagship D or C segment vehicles. ADAS penetration is on course to increase, with competitive intensity and proposed NCAP incentivization and regulations. Competitive intensity will drive the introduction of ADAS in mass market vehicles, thus cascading the technology to lower segment vehicles. The study period is 2022–2028, with forecast from 2023 to 2028.

Key Issues Addressed

  • What influencing factors will affect the introduction of ADAS features?
  • What does the L0 to L2 ADAS penetration appear in the Indian market?
  • How does ADAS feature penetration look for L0, L1, and L2?
  • How does the penetration change by OEM type and vehicle segment?

Table of Contents

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on India’s Advanced Driver Assistance Systems (ADAS) for Passenger Vehicles Industry

Growth Opportunities Fuel the Growth Pipeline Engine™

Vehicle Segmentation

Scope of Analysis

SAE* International Definition for Levels of Driving Automation

Segmentation

ADAS Regulations in India

Key Competitors

Growth Metrics

Growth Drivers

Growth Restraints

Forecast Assumptions

L0 to L2 ADAS Penetration Forecast

L0 to L2 ADAS Penetration by Segment

Competitive Environment

Forward Collision Warning (FCW)

Forecast Assumptions

Growth Metrics

Penetration Forecast

Penetration Forecast by OEM Type

Penetration Forecast by Vehicle Segment

Reverse Parking Alert (RPA)

Forecast Assumptions

Growth Metrics

Penetration Forecast

Penetration Forecast by OEM Type

Penetration Forecast by Vehicle Segment

Lane Departure Warning (LDW)

Forecast Assumptions

Growth Metrics

Penetration Forecast

Penetration Forecast by OEM Type

Penetration Forecast by Vehicle Segment

Blind Spot Detection (BSD)

Forecast Assumptions

Growth Metrics

Penetration Forecast

Penetration Forecast by OEM Type

Penetration Forecast by Vehicle Segment

Over Speed Alert (OSA)

Forecast Assumptions

Growth Metrics

Penetration Forecast

Penetration Forecast by OEM Type

Penetration Forecast by Vehicle Segment

Surround View Camera (SVC)

Forecast Assumptions

Growth Metrics

Penetration Forecast

Penetration Forecast by OEM Type

Penetration Forecast by Vehicle Segment

Traffic Sign Recognition (TSR) System

Forecast Assumptions

Growth Metrics

Penetration Forecast

Penetration Forecast by OEM Type

Penetration Forecast by Vehicle Segment

Autonomous Emergency Braking (AEB)

Forecast Assumptions

Growth Metrics

Penetration Forecast

Penetration Forecast by OEM Type

Penetration Forecast by Vehicle Segment

Adaptive Cruise Control (ACC)

Forecast Assumptions

Growth Metrics

Penetration Forecast

Penetration Forecast by OEM Type

Penetration Forecast by Vehicle Segment

Lane Keep Assist (LKA)

Forecast Assumptions

Growth Metrics

Penetration Forecast

Penetration Forecast by OEM Type

Penetration Forecast by Vehicle Segment

APA

Forecast Assumptions

Growth Metrics

Penetration Forecast

Penetration Forecast by OEM Type

Penetration Forecast by Vehicle Segment

Highway Assist (HA)

Forecast Assumptions

Growth Metrics

Penetration Forecast

Penetration Forecast by OEM Type

Penetration Forecast by Vehicle Segment

APA II

Forecast Assumptions

Growth Metrics

Penetration Forecast

Penetration Forecast by OEM Type

Penetration Forecast by Vehicle Segment

ADAS Penetration by OEM, Feature Offering

ADAS Penetration by OEM, Feature Growth

Growth Opportunity 1—Safety-critical Driver Assistance Features

Growth Opportunity 1—Safety-critical Driver Assistance Features (continued)

Growth Opportunity 2—Forward-facing Camera Systems

Growth Opportunity 2—Forward-facing Camera Systems (continued)

Growth Opportunity 3—360-degree Sensing and Perception

Growth Opportunity 3—360-degree Sensing and Perception (continued)

The Last Word

Your Next Steps

Why Frost, Why Now?

List of Exhibits

List of Exhibits (continued)

List of Exhibits (continued)

List of Exhibits (continued)

Legal Disclaimer

The Indian passenger vehicles market is evolving with a clear shift in consumer preference from low-cost vehicles to feature-rich vehicles. These consumers now are willing to spend thousands more on comfort and convivence features. The industry is addressing this trend by offering driver assistance features to enhance safety in and outside the vehicle. During the last decade, the passive and active safety market in India has grown rapidly, owing to regulatory mandates. Now a few mass market OEMs now have started introducing safety-critical advanced driver assistance systems (ADAS) in their flagship D or C segment vehicles. ADAS penetration is on course to increase, with competitive intensity and proposed NCAP incentivization and regulations. Competitive intensity will drive the introduction of ADAS in mass market vehicles, thus cascading the technology to lower segment vehicles. The study period is 2022–2028, with forecast from 2023 to 2028.--BEGIN PROMO--

Key Issues Addressed

  • What influencing factors will affect the introduction of ADAS features
  • What does the L0 to L2 ADAS penetration appear in the Indian market
  • How does ADAS feature penetration look for L0, L1, and L2
  • How does the penetration change by OEM type and vehicle segment
More Information
Deliverable Type Market Research
Author Deexeta Mohan Kumar
Industries Automotive
No Index No
Is Prebook No
Podcast No
WIP Number PD39-01-00-00-00