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07 Nov 2016  |  North America  |  Market Research

Market Analysis of Premium European OEMs' ADAS and Automated Driving (AD) Strategies

Along with Level 3 and 4 Functions, Shared Mobility Portfolio to Play a Key Role in OEMs’ Future Business Models

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While OEMs are racing towards achieving L4 and 5 automation features in their vehicles in developed markets such as NA and Europe, there will be major improvements in the ADAS sensors that will be used to achieve the desired features. Every OEM is working on a strategy that is different from others in terms of the level of automation desired. With ...

Partners in the autonomous driving value chain are on the brink of developing advanced driver-assistance systems (ADAS) and autonomous driving systems to enhance the safety and convenience requirements of the driver, passengers, and other vulnerable road users. Increasing automated safety requirements have necessitated the need for a robust regulat...