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03 Jul 2019  |  Asia Pacific  |  Market Research

Assessment of Automotive Retailing in China, 2018

Engagement of Individual Offline Touchpoints and Omni-channel Interdependence to Transform China’s Automotive Retail Market

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Key Issues Addressed

The automotive retail market in China is likely to undergo a market transformation from experiential service to experience engagement; as well as from a complete sales solution to an intensive sales solution from 2018 to 2025. The automotive retail market is experiencing its maturity and a marketing approach of “everyone is a potential consumer”. I...

Alibaba is leading a new wave in the automotive market in China. It is enhancing its supply chain to a higher and concentrated vertical level, by interconnecting leading automotive original equipment manufacturers (OEMs), small and medium enterprises (SMEs), distributors, retailers, and consumers from offline presence to online involvement. More t...

In 2018, China produced about 14 million units of two-wheeler motorcycles. Among them, domestic sales accounted for 47.6% and 52.4% of sales was contributed by export activities. This is a mature market. The country is experiencing market decline for two-wheeler motorcycles due to government regulations, such as driving restrictions in designated a...

China’s automotive industry aims to achieve robust future growth. The government is expected to support the sales environment and strengthen PV production activity through further Belt and Road Initiative collaboration. OEMs are likely to improve their market shares in the long term. The export sale of passenger vehicles (PVs) grew by 34.0% - f...