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03 Jul 2019  |  Asia Pacific  |  Market Research

Assessment of Automotive Retailing in China, 2018

Engagement of Individual Offline Touchpoints and Omni-channel Interdependence to Transform China’s Automotive Retail Market

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Key Issues Addressed

The automotive retail market in China is likely to undergo a market transformation from experiential service to experience engagement; as well as from a complete sales solution to an intensive sales solution from 2018 to 2025. The automotive retail market is experiencing its maturity and a marketing approach of “everyone is a potential consumer”. I...

In Southeast Asia (SEA), consumer preference for vehicle ownership is gradually declining, particularly in countries where parking and congestion fees strain people’s budgets. In contrast, car sharing provides a hassle-free mobility solution that can significantly reduce consumers’ living costs. Car sharing platforms are available in various busine...

By addressing issues related to higher capital costs and limited charging infrastructure, stakeholders are attempting to drive electric two-wheeler adoption in Asia. This is being reinforced by government incentives/subsidies, localized manufacturing, competitive pricing, growing investments, stringent emission norms, and strategic partnerships. Ch...

In 2018, China produced about 14 million units of two-wheeler motorcycles. Among them, domestic sales accounted for 47.6% and 52.4% of sales was contributed by export activities. This is a mature market. The country is experiencing market decline for two-wheeler motorcycles due to government regulations, such as driving restrictions in designated a...