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09 Jul 2018  |  Europe  |  Market Research
Selective Profile of Customer Choices in Vehicle Purchasing by Gender, NA and EU, Forecast to 2020
Reliability, Safety, and Durability remain Key Parameters for both Male and Female New Vehicle Buyers
Original equipment manufacturers (OEMs) always strive to provide customers with the features they seek in a new car. However, this becomes complicated when female and male buyers have different vehicle choices. By conducting a survey on customer preferences for new vehicles, OEMs can design vehicles in accordance with certain key customer considera...
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