Selective Profile of Customer Choices in Vehicle Purchasing by Gender, NA and EU, Forecast to 2020

Reliability, Safety, and Durability remain Key Parameters for both Male and Female New Vehicle Buyers

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Original equipment manufacturers (OEMs) always strive to provide customers with the features they seek in a new car. However, this becomes complicated when female and male buyers have different vehicle choices. By conducting a survey on customer preferences for new vehicles, OEMs can design vehicles in accordance with certain key customer considerations and preferences.There is an exceptionally wide range of choices, among both female and male customers, for technologies and features in new vehicles, and OEMs are faced with the challenging task of providing customers with what they want in a new vehicle. The study seeks to analyze the trends that are impacting the North American and European automotive industri

Key Issues Addressed

  • What are the key differences between male and female buyer choices when assessed on a diverse set of parameters including new vehicle design, type, model, technology, features, powertrains, and brands?
  • How do these choices vary between customers in North America and Europe? What are some of the key differences between male and female new vehicle customer preferences in these regions?
  • What are the priorities for different vehicle attributes/technologies for new vehicle customers? What is the percentage of new vehicle buyers seeking these technologies?
  • How flexible are new vehicle customers with regard to exploring new technologies? How does this choice differ between the male and female customers and also among customers in different regions across the world?

Table of Contents

Selective Profile of Customer Choices in Vehicle Purchasing by Gender, NA and EU, Forecast to 2020Executive SummaryExecutive Summary—Key FindingsGender-wise Vehicle Buying PreferencesInfluence of Facebook on Vehicle Purchase Decision in EUFuel/Engine Type for Customers’ Targeted Ideal VehicleResearch Scope, Objectives, Background, and MethodologyResearch Scope and ObjectivesResearch Aim and Objectives Key Questions this Study will AnswerResearch Background and MethodologyVehicle Purchase Decision DriversImportant Attributes for Vehicle PurchaseImportant Attributes for Vehicle Purchase (continued)Next Vehicle Purchase Segment and BudgetBudget for Next Vehicle by Vehicle Purchase SegmentShare of Current Vehicle Owners in Next Vehicle Purchase by SegmentsDriving Dynamics InfluencersDriving Dynamics Influencers (continued)Vehicle and Driving Dynamics Feature Influencers—CarsCurrent Vehicle Owner Migration to Next VehiclesGender-based New Vehicle PreferencesTechnology Adoption Level—EUInfluence of Facebook on Vehicle Purchase Decisions—EUPreferred Financing or Payment Options by Gender—North AmericaPreferred Financing or Payment Options by Gender—EuropeTop Ideal Vehicle Brands by Purchasing PreferencesVehicle Body Type Preference—North AmericaVehicle Body Type Preference—EuropeFuel/Engine Type for Customers’ Targeted Ideal VehicleGrowth Opportunities and Companies to ActionDriving Dynamics—5 Major Growth OpportunitiesGrowth Opportunities—New Vehicle PurchasingStrategic Imperatives for Success and GrowthKey Conclusions and RecommendationsKey Conclusions and So What AnalysisTop 3 PredictionsLegal DisclaimerAppendixList of ExhibitsList of Exhibits (continued)List of Exhibits (continued)The Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition—Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy

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